"Huang Zheng, how are the preparations for the Double 11 promotion?"

"Mr. Chen, this is our promotion plan. ”

"I'll see. ”

There was a wave of ruthlessness towards Microsoft, and Chen Yu went to Hangzhou City for the first time.

has attracted a large number of companies and bigwigs around the world, which is enough for Microsoft to drink a pot.

Microsoft's side is in constant trouble, and Chen Yu has more leisure development.

However, the operating system does not happen overnight, Chen Yu not only develops the operating system business, but also returns to the e-commerce that Huanyu Technology has been doing.

Without Microsoft's interruptions, Chen Yu also has more time to focus on e-commerce.

At the same time, since Huanyu Technology entered the e-commerce platform, Chen Yu felt that it was time for the Huanyu e-commerce platform to make a big leap.

This time the Double 11 promotion festival, Chen Yu is ready to make the e-commerce platform have a qualitative improvement.

just looked at Huang Zheng's promotion plan, but Chen Yu was not satisfied.

"I'm not happy with this plan. ”

"In comparison, our promotion is not much different from our previous promotion, at most, there are more companies participating in the promotion, the types of our promotions have increased, and our traffic has increased. Could it be that Huang Zheng, there are no more fresh changes?"

"Mr. Chen, in fact, this time our promotion is still more powerful than before. For example, at the event, we launched a lot of activities to receive coupons. In terms of publicity, we have also launched a retweet and courtesy campaign. In terms of sales price, we have a 20% discount on this promotion. It can be said that the discount is very large, and I believe that consumers will be very excited about our price. ”

Huang Zheng knew that although Chen Yu had always cared about specific business, he had always been very strict in the direction of business.

However, they had been preparing this plan for a long time, and they still tried to explain it to Chen Yu.

It's just that Huang Zheng explained again, but Chen Yu still shook his head: "The event coupon can only be regarded as an ordinary event, and there are no highlights." It's that your retweet is polite and has a slight effect, but it doesn't have much effect for the time being. ”

This forwarding is courteous, Chen Yu remembered Huang Zheng's Pinduoduo in later generations.

It is by this crazy forwarding method that he has become the third largest e-commerce platform in China, and there is even a faint possibility of entering the second.

However, it is currently the traditional PC Internet market, and his forwarding courtesy has not been able to form an explosive promotion method for the time being.

"As for the price promotion, the 20% discount is not large, and if you want to discount it, it will be bigger, 5% off. ”

"5% off?"

Huang Zheng was a little flustered.

If this is 5% off, those merchants will not lose money.

"Mr. Chen, this is not good. ”

"What, do you think the 5% off is not strong enough?"

"No, it's not ......"

Huang Zheng didn't know how Chen Yu's brain circuit turned, and how could he think that the 5-fold strength was not big enough.

The 5-fold strength is not big enough, so how many folds should be big enough?

If you really beat the 5% off, then the consumers must not go crazy.

But just thinking about it, Huang Zheng's eyes suddenly lit up.

Yes.

If this is a 5% discount, consumers must not go crazy to the Huanyu e-commerce platform to buy things.

"Mr. Chen, do you mean 5% off the whole audience?"

"It depends on the merchant's own arrangement, but each merchant must launch one or several 5% off products. As for other products, even if they can't be 5% off, they have to be at least 7% off. In particular, clothing products must be forced to 50% off all models of more than 50% of all participating enterprises. ”

"Mr. Chen, I'm afraid the merchant is unlikely to agree. ”

Although Huang Zheng somewhat understands that Chen Yu is trying to build momentum with a 5% discount.

As long as such momentum is formed, then their e-commerce platform can go further.

At the same time, the masses have a better understanding of online shopping, and even the number of users has grown explosively.

After all, although Huanyu e-commerce is doing well now, it is still a niche to say that online shopping is still a niche. He didn't form a general public, and not everyone embraced online shopping. Once the 5% discount appears, it will definitely form a huge influence.

"The merchant did not agree because he was afraid that he would not make any money. Although 5% off is a huge discount, when it comes to clothing brands, they don't lose money. That is, the profit is not particularly large, but as long as it is measured, their profit is also very large. Moreover, as long as our platform drives consumers' enthusiasm for consumption, it will also help their business in the future. ”

"But some businesses may not be able to see the future. ”

"If they don't say yes, then it's okay, it's okay if they don't agree, they can not participate in this promotion festival. But for all the companies that promised, we will help them attract traffic through various methods. ”

There are those who oppose any plan, and there are those who agree with it.

Chen Yu's model can be said to be the fastest opportunity for big strides in development.

Otherwise, just slowly developing little by little, when will the e-commerce platform really mature.

Moreover, Huanyu Technology must do the same.

Although Huanyu e-commerce is currently leading, the e-commerce platform will never be monopolized.

Since you can't monopolize it, then his competitors will always compete with you.

Just like Ali.

Even if the business is far inferior to Huanyu Technology, they have still been favored by capital.

Of course, Chen Yu did not bully any merchants when he did this.

Although Chen Yu is strong, as long as this promotion festival is over, these merchants will definitely be able to feel the charm of this promotion.

As for some who don't want to participate, Chen Yu can't beg all of them to participate.

But as long as they see such promotional profits in the future, they will naturally join in.

"Okay, Mr. Chen, I'll communicate with some merchants first to see how the effect is. ”

"Okay, let's analyze the future prospects with them, but this plan is so decided and will not change. If they participate in our promotions, then we will do our best to give back to these merchants. As for those who didn't, let them study the data of this promotion after the promotion, and I believe they will make a more wise choice in the future. ”

Speaking of which, regarding the 5% off promotion that Chen Yu said, Chen Yu could have waited a few more years.

On the one hand, though, it's a competitor's business.

On the other hand, Chen Yu's contest with Microsoft also made Chen Yu unable to wait.

He must make his e-commerce platform bigger and stronger.

Once the e-commerce platform is really done, Chen Yu will be more confident in dealing with Microsoft's challenges and entering the global market.

Just like Amazon, Chen Yu wants to challenge it.

However, now his own e-commerce platform has not really become bigger, and Chen Yu naturally does not dare to go abroad to have a long time with Amazon.

But if his e-commerce platform has grown and grown, it is really not Chen Yu's character to move Amazon.