"Chen Yu, are you in Hangzhou City?"

"How do you know?"

"Hehe, your Huanyu Mall is our competitor, and we have to inquire about your news from time to time. ”

"Tsk...... Classmate Lu, yes, you can get into the role so quickly. ”

After receiving a call from Lu Xue, Chen Yu had some surprises.

"Have a meal together in the evening. ”

"You're in Hangzhou too?"

"I've been in Hangzhou for a few days. ”

"Are you really here to spy on the situation of our Huanyu e-commerce?"

"Half and half later, we'll talk about it in the evening. ”

"Okay. ”

That night, Chen Yu saw Lu Xue, whom he hadn't seen for a long time.

"Classmate Lu, why did you come, I've been waiting for you for half an hour. ”

"I'm sorry, I'm sorry, I just inspected the market in Hangzhou, and a few customers were delayed. ”

"You're in good shape. ”

"There's no way, competing with your Huanyu e-commerce, we're under a lot of pressure. ”

"What do you call Huanyu e-commerce, it seems that your Vipshop, I am also a major shareholder. ”

"I don't care about this, anyway, Vipshop is now in charge of me, and he is mine. ”

"Okay, good, our Mr. Lu, drink a glass of water first to quench your thirst. ”

Chen Yu brought Lu Xue a glass of water: "It seems that you have gained a lot recently, what are your opinions, express them?"

"I don't have any opinions, but after a survey in Hangzhou, I found out why you set up your headquarters in Hangzhou. ”

"Why?"

"There are a number of small and medium-sized enterprises here, and although these small and medium-sized enterprises are not very strong, they have a very rich product line. At the same time, their prices are not expensive. In addition, everyone here is more open-minded, easy to accept new things, and the computer penetration rate is relatively high, which is very helpful to promote consumers to shop online. However, our Vipshop will be placed in Beishi, and Hangzhou City is a little weaker. ”

"It's nothing, Beishi is the political, cultural and economic center of China, in fact, it is not far off. In addition, logistics will become more and more developed in the future, and the initial advantages of Hangzhou will not be particularly obvious. ”

"That's what I thought, too. ”

Lu Xue nodded: "By the way, I heard that you are going to hold a Double 11 promotion festival." ”

"yes, aren't you following up too?"

"Of course, follow up. You are a leader in the industry, and your promotions have helped us a lot as well. At least, if nothing else, this wave of promotions will increase a lot for online shoppers. ”

"You've borrowed a good loan. ”

"Ali's side is likely to follow. ”

"It probably would. ”

Chen Yu nodded.

After several battles with Ali, Huanyu E-commerce occupies the first position in the industry.

However, after several battles with Huanyu E-commerce, Mr. Ma also recognized his own positioning, and was no longer fooled by Chen Yu, but devoted himself to C2C. Although for the time being, this area is still incomparable with Huanyu e-commerce, but with the latest wave of financing, Ali has also gained many users and become the second largest e-commerce platform in China.

"But I've heard a bad news about you lately?"

"What's the news?"

"Are you launching a 5% off promotion? ”

"yes, do you think that's bad news?"

Double 11 5% off plan has been launched, which does not require other competition to find out inside information, just understand it.

"Have you noticed that many merchants do not agree with this plan? ”

"It's nothing. ”

Chen Yu nodded: "There are people who agree to any plan, and some people oppose it." ”

"But if it's a 5% discount, I'm afraid the merchant won't make much money from this promotion. ”

"Not necessarily, but what if it does?"

Once you measure it, let alone a 5% discount, some can earn a 4% discount.

Especially for goods like clothing.

A lot of goods, most of them are earned in half.

As for why the profit is so high, not to drop some.

It's all a law of the market.

It's not that you want to make more money.

A decline in prices will inevitably require support from a certain amount.

If the volume does not rise, it is useless for the price to fall.

Chen Yu is so confident, that is because Chen Yu can bring the price down, but he can bring the volume over.

"But users may not think so, and I found that many merchants are not willing to participate in your promotion. ”

"There's that, but after the promotion, they'll understand. ”

The explosive power of 5% off is not comparable to which store on the street is engaged in what clearance sale.

Once it catches the attention of consumers across the country, this amount will be staggering.

You think it's just 1 times twice as big a sale.

But reality will tell you that not 1 times 2 times, but 100 times, 200 times. Or even 1000 times, 2000 times.

This is completely subverting everyone's three views.

At the same time, the potential of the e-commerce market is incomparably huge, and it is far from being fully developed.

Not to mention the current 2005, even if it is 2020 in the future, he will explode with an increase of more than 30% in every promotion.

Just imagine, the scale of the Double 11 promotion in 2020 is already more than 600 billion, and he can still maintain a huge growth.

Can you estimate how much potential e-commerce has to offer?

"Chen Yu, you are giving your opponent a chance to dig into your corner. ”

"Lu, are you saying that you Vipshop want to dig into our corners. ”

"Our Vipshop model is different from your Huanyu e-commerce, we are a website for special sales, and it is useless to dig up, but don't underestimate Ali. ”

"Classmate Lu, it's amazing, Vipshop will be handed over to you, I'm completely relieved. ”

After talking with Lu Xue, Chen Yu also had a basic judgment on Lu Xue's ability.

Sure enough, she was a female president in her previous life, and this ability is really good.

Not to mention anything else, just being able to find your own positioning surpasses countless e-commerce platforms.

Many e-commerce platforms develop well in the early stage and end up in the later stage, what is the reason for this?

That's because you haven't found your niche.

They don't know what they're going to do in the future, and they don't know what their strengths are.

Under the market outlet, of course, it exploded.

But as soon as the tide recedes, you know who's swimming.

"Don't worry, I've not dealt with Mr. Ma for a day or two, and I know what he will think. ”

Chen Yu can be so decisive, in addition to the judgment of the future market.

More importantly, Chen Yu is not a blind and arrogant person.

Although Ali was suppressed by himself, Chen Yuke has always been on guard.

Really.

After Huanyu E-commerce launched a promotion plan of double 11 and 5 discounts, Mr. Ma on the side finally took action.

"Ladies and gentlemen, we have finally waited for the opportunity for Huanyu E-commerce to make mistakes. ”

Teacher Ma summoned his eighteen arhats in his office.

In the past few years, Ali e-commerce has been pressed and beaten by Huanyu e-commerce, which can suffocate Mr. Ma.

Although later, Mr. Ma relied on his eloquence and successfully flickered into several financings. But he also knows that if he wants to defeat Huanyu e-commerce, it is basically impossible for the time being. Because they have lost the opportunity of e-commerce, and at the same time, in the brand, Huanyu e-commerce has also become famous. No matter how well they develop, they can only be the second in the industry at most.

If you want to really fight with Huanyu e-commerce, or even pull Huanyu e-commerce down in the future, there is basically no chance.

Unless, Huanyu e-commerce makes its own mistakes.

Will Huanyu e-commerce make mistakes?

It will definitely be.

People make mistakes, and in the same way, businesses make mistakes.

It's just that when he made a mistake, Mr. Ma didn't know.

Maybe five years, maybe ten years.

Teacher Ma can only wait.

The hard work paid off, and under Mr. Ma's patient waiting, God gave Mr. Ma a chance.

Huanyu E-commerce finally made a mistake.

They even forced a series of merchants to come up with a 5% discount promotion plan.

"Many merchants on the Huanyu e-commerce platform have said that they will not participate in the Double 11 promotion festival of Huanyu Technology. We can use this opportunity to poach these merchants to us. Zhaoxi, you are responsible for building momentum, pulling a group of merchants of Huanyu e-commerce, and resisting the promotion of Huanyu e-commerce. ”

"Mitutoyo, you are responsible for secretly pulling these merchants to our Ali to open stores, and promise to give a certain amount of RMB rewards for each sale. ”

"Lao Cai, you are responsible for contacting the media, exposing the monopoly of Huanyu e-commerce, and unfair competition. ”

"Su Quan, this promotion may be the largest promotion in the history of Huanyu e-commerce, and we also have to use their popularity to deliver traffic to our Ali platform. You are responsible for this piece. ”

"Jiang Fang, you are responsible for ......"

......

Mr. Ma is a talent.

No, he's a talent of talent.

When Mr. Ma calmed down, his thinking became extremely clear and thorough.

Although he was holding back a fire in his heart, he really wanted to have a real fight with Huanyu Technology.

But he knew that nothing could be rushed.

How did Huanyu Technology pull them off the horse back then, and he would also be extremely patient to pull them down.

Although this time it was a rare opportunity for them.

But he knows that it is impossible to knock down Huanyu E-commerce just this time.

But it doesn't matter.

As long as they have been moving in this direction, they will be able to pull Huanyu e-commerce down from the first throne.

......

"5% off, Huanyu e-commerce is threatening us. ”

"It's disgusting to use our discounts to subsidize consumers, and this girl doesn't pay a dime. ”

"That is, I used to think that the Huanyu e-commerce platform was not bad, but now it is squeezing us more and more. ”

"Brothers, what do you say?"

"What should I do, leave, Lao Tzu won't do it here. ”

"Don't, buddy, where can I go if I don't sell things in Huanyu E-commerce, although Huanyu E-commerce is a little disgusting, but I can still make some money. ”

"I know of a better website, and this welfare policy is much stronger than Universal E-commerce. ”

"Which one?"

"Taobao. ”

"Taobao, this traffic is not good, there are no consumers. ”

"That was before. Now Taobao has a lot of advertising, and there are many users. Although it can't be compared with Huanyu e-commerce, they have red envelopes for every order they sell. And, secretly, I'll tell you that you can still swipe orders there. ”

"Swipe the order, I'm grass, the official will seal it. ”

"No, now the official acquiesces to it, that is, it hopes that we will make a relatively high trading order. ”

"Isn't that cheating?"

"It doesn't matter if he's cheating or not, what is the purpose of opening an online store, isn't it just to make money. As long as it's about making money, whether it's cheating or real, we can. Besides, the platform doesn't pursue it. ”

"That's right. ”

Making money in this world is the last word.

Although swiping is shameless, it is also a means of cheating.

But if the platform acquiesces to you, will you think it's shameless?

Everyone opens a store to make money, and at this time, Huanyu e-commerce has come up with such a mandatory 5% discount, where can many merchants stand it.

So, stimulated by some well-intentioned people, they also went to the Taobao platform to open stores.

Of course, Taobao Ma teachers are not stupid.

They naturally know the harm of swiping, and they know that these people cheat to take their money.

But it doesn't matter.

The more he PK with Huanyu e-commerce, the more Mr. Ma knows why Huanyu e-commerce can do it.

Don't focus too much on profits at the beginning.

As long as the users are cultivated and the consumers are cultivated, no matter how much you lose before, you will make money in the future.

This is not only the way of playing the e-commerce platform, but also the way of playing the Internet.

Looking at all Internet businesses, isn't this the case?

......

"Chen Yu, I can't get up yet, it's 10 o'clock. ”

"I can't get up, let me sleep again. ”

"Then you go back to sleep, I'll go back to North City. ”

"Ah, don't, since you're in Hangzhou, I'll take you to Hangzhou for a walk. ”

"Come less, you want to take advantage of me, right? ”

"It's all taken anyway. ”

"Roll ......"

Lu Xue glanced at Chen Yu.

Chen Yu had no choice but to get up.

He also knew that this promotion was also a big challenge for Lu Xue.

After all, Vipshop has not been established for a long time, although Lu Xue is a female scholar with first-class ability, but she has no bottom in her heart.

"Okay, I'll take you to the airport. ”

Without any other thoughts, Chen Yu sent Lu Xue to the airport.

Before leaving, Lu Xue specially told Chen Yu to beware of some Teacher Ma.

Chen Yu naturally nodded yes.

Back at the company, Huang Zheng ran over in a hurry.

"Mr. Chen, something happened. ”

"What's the matter?"

"Major media published articles saying that our Huanyu e-commerce monopoly and unfair competition. ”

"What the hell is Teacher Ma doing?"

Chen Yu's expression was calm.

This trick was used by Mr. Ma back then.

Of course, Chen Yu has also used it on others.

"It should be. However, this is not the key, mainly because they have privately pulled a lot of merchants to their Taobao. ”

"That's normal, too. They used to do the same, but then they came back to our store. ”

"There's also the question that more than two dozen medium-sized companies might come to us in the afternoon. ”

"Are they forcing the palace?"

"Almost. ”

"Oh, that's funny. ”

Chen Yu smiled slightly: "Ali's strategy is good, this series of moves has really caused us a lot of trouble." ”

"In that case, then, I will go and see them in the afternoon. ”

"Okay, I'll arrange it. ”

Afternoon.

More than 20 medium-sized enterprises from all over the country came to the headquarters of Huanyu e-commerce.

These companies are medium-sized sellers who have settled in the Universal Mall platform, and they are also medium-sized enterprises.

These companies are much stronger than the sellers of C2C Huanyu Department Store, but they are much weaker than well-known domestic companies.

However, they are also very strong, and some are said to be preparing to go public.

This time, Huanyu e-commerce made a 5% discount, and they were the first to raise objections.

It's just that Huanyu E-commerce didn't deal with their opposition much, so they united dozens of other companies and came to Huanyu headquarters together.

This is naturally forcing the palace.

"Mr. Chen, we are the representatives of the enterprises in Huanyu Mall, this time we specially came to your company, just hope that your company can recover the 5% off promotion plan. ”

In the conference hall, twenty delegates were seated, and one of the leaders stood up and said to Chen Yu.

"Mr. Liu, our promotion is also for everyone. ”

"Mr. Chen, but we can't accept your forced 5% off promotion plan. You should also know that in fact, the things we sell online are already very cheap, and our profits are not big, and you ask us for a 5% discount, and we are going to lose money completely. ”

"Mr. Liu, it would be an exaggeration to say that the loss is a loss. ”

"Even if we don't lose money, we don't make much money. According to your promotion method, we have calculated that we will not make any money at all in this promotion. ”

"This is not necessarily, Mr. Huang has also communicated with you before, and we are very strong in this promotion. I'm sure you've seen the advertisements we have posted on various TV stations and media. As soon as our promotion starts, our volume will explode. When the time comes, you will be the one who will get the most profits. ”

"This is just Mr. Chen, what do you think unilaterally, if the amount doesn't rise, then wouldn't it be an advertisement for you with our money?"

The two sides are competing against each other, and no one can convince anyone.

Standing on their respective positions, Chen Yu is not wrong, but Chen Yu also knows that they are not necessarily wrong.

Whoever can guarantee that the amount in the future will definitely rise.

It's not for nothing that some medium-sized businesses are worried.

"Guys, our promotions are not once or twice, you can go back and see which one you lost. ”

"Mr. Chen, your family has a big business, and you can afford to pay it, but we will lose the entire enterprise, and we can't accept the 5% discount promotion. ”

"That's fine, guys, you can skip it. ”

"Mr. Chen, are you forcing us to go to other platforms?"

"Are you threatening us with Huanyu E-commerce?"

In fact, the 5% off promotion plan has been clearly stated, and the platform has also analyzed the advantages and disadvantages of this very specifically.

Chen Yu didn't really need to explain too much to them.

It's just that in the end, the sellers who have been cooperating with him before, Chen Yu doesn't want them to cause losses because of short-sightedness.

But it seems that this time they are not discussing with themselves, but forcing the palace.

Either they do what they want, or they leave.

"Mr. Chen, we don't want to threaten your company, but your company shouldn't embarrass us. ”

"Is this your personal opinion?"

"No, Mr. Chen, this is our unanimous opinion. In addition, there are other businesses that did not show up, and they will also act in concert with us. ”

"It seems that you are very united. ”

Chen Yu was helpless, so he had to nod: "If you really make up your mind to go to other platforms, I won't keep you." ”

"Mr. Chen, you ......"

"Guys, don't get excited, listen to me. ”

"Although everyone can choose the platform freely, however, this Double 11 promotion, I'm afraid other platforms can't do it. ”

“？”

The merchants were a little confused.

Chen Yu said apologetically: "I'm really sorry, we just registered the trademark of Double 11." ”

As he spoke, Chen Yu took out the registered double 11 trademark registration license.