"Stop supplying Carrefour?" Wang Yuye was taken aback. See 1 yarn 3 Chinese net

Spit is spit out, but quitting Carrefour is another matter.

Although Wang Yuye also vomited bitterness, what he wanted was to have a good talk with Carrefour again and reduce the entry fee of Jiagu grain and oil, instead of directly cutting off the cooperation with Carrefour like Qi Zheng.

Although he was also unhappy with Carrefour's domineering, he still sensibly reminded Qi Zheng that "it's easy to quit, but it's difficult to enter in the future." ”

At this stage, local supermarket enterprises are not the protagonists of the retail industry, Carrefour, Wal-Mart, Metro and other European and American old supermarket companies are in the first-tier cities, they are the object of domestic supermarket learning, and Carrefour is the most dazzling star of the halo.

In this year's list of the top 10 domestic chain supermarkets, foreign-funded supermarkets occupy half of the country - which means that Jiagu's agricultural product sales are inseparable from the power of foreign-funded supermarkets.

Last year, the Economic Research Institute of the Academy of Agricultural Sciences conducted a special survey, and agricultural products have become the category with the largest sales volume in supermarkets, which fully proves this.

"With the intensification of competition in the retail industry, the profits of supermarkets are getting lower and lower, in fact, more and more supermarkets have adopted the Carrefour model to squeeze the profits of suppliers, but most supermarkets are not as ugly as Carrefour. Zhong Huazhi of Jiagu Trading, who was called back, is the most familiar with the supermarket channel, and he also opposes Qi Zheng's breaking off the cooperation with Carrefour due to temporary anger.

"In fact, in my opinion, it is a good thing that the product can enter Carrefour. Of course, I also think that it is impossible to make much money at Carrefour, and the significance of entering Carrefour is more to reflect the brand value of their products, which is equivalent to Carrefour advertising for us, and the product will sell well in the future, and the price can be sold high. Zhong Huazhi said rationally.

Wang Yuye and Zhong Huazhi both have ambitions to think that Carrefour greed is greed, but this tone, Jiagu has to endure it.

Qi Zheng understood their concerns.

To put it mildly, Carrefour's exploitation of suppliers has not been exposed once or twice, but Carrefour has not only changed, but even intensified, why?

With its current position as the first in the domestic retail industry.

As you know, it's a bottomless pit.

However, there are so many companies that want to enter the supermarket, if you don't pay for it, someone will naturally pay for it. And even if you pay for it, it depends on how much you pay.

Taking agricultural products as an example, Fu Linmen, a subsidiary of Guoliang Group, is already a well-known brand among consumers, right? However, Carrefour still does not give face, and its attitude is very tough when signing an annual procurement contract with Guoliang.

Who is the national grain? Chinese grain enterprises at the aircraft carrier level naturally refuse to bow their heads easily in front of Carrefour, and there is constant friction between the two sides. Rao is so, and Guoliang Group has not broken off its cooperation with Carrefour.

In the final analysis, suppliers do not have to accept the exploitation of supermarkets. When a certain industry is dominated by a few large enterprises to occupy most of the market share, suppliers have "weight" in their words and can grasp more initiative.

Procter & Gamble, for example, can issue fines to major supermarkets, and even go directly to Walmart's internal system to check product sales records.

However, this situation is difficult to achieve in the field of agricultural products in China.

The domestic pork processing industry is already the fastest growing industry in agricultural products, but the market share of the top three meat processing enterprises is less than 3...... of the country Jiagu Grain and Oil's current strength is not as good as that of Guoliang Group, and its voice in the industry is insufficient, so why should Carrefour look at it differently?

As Larry Wright, a world-renowned brand marketing expert, said, "Owning the market is more important than owning the factory, and controlling the retail market is the real sense of owning the market." ”

The market is in the hands of others, and they only rely on other people's handouts to get by, so the taste is naturally unpleasant. But if you don't swallow it, you may lose more.

Qi Zheng didn't want to endure this breath.

Wang Yuye and Zhong Huazhi were frightened by the situation of foreign-funded supermarkets led by Carrefour attacking cities and major business districts, and Qi Zheng was not afraid.

After the rapid expansion of store size and continuous sales growth in the first few years of this century, international retail giants such as Carrefour and Wal-Mart are ready to celebrate the second victory of lying down and making money with their glasses full of champagne.

However, what they were waiting for was the ferocious attack of domestic local enterprises - not only began to hit the bottleneck, but also encountered unprecedented encirclement and suppression, and at the same time was caught up and surpassed by their own "students".

This is not the end of the tragedy.

Since Jobs launched a generation of "kidney machines", smartphones have begun to become popular, and e-commerce represented by Ali and JD.com has risen strongly, and the dimensionality reduction blow has begun.

There's a saying, "I'll destroy you, but it's not about you." ”

When the Internet giants began to reshape the traditional retail industry with new retail, the traditional supermarkets became at a loss - whether they were local or foreign-owned.

Of course, this is the future, except for Qi Zheng, no one can see so far away, and no one can think that the arrival of the new era will be so unexpected.

But since Qi Zheng knows that Carrefour and other foreign-funded supermarkets will be more and more difficult in the future, how can he be willing to "donate blood" for his obligations?

Qi Zheng raised his hand to stop the persuasion of the two, and said seriously, "I know, there are examples of Xianming rice selling well before, if we negotiate with Carrefour, the entrance fee will be lowered, even if it is not profitable, it should not be subsidized." ”

"But what about in the future? If it is general greed, we can also consider cooperation, such as Wal-Mart, which will not stipulate how much the supplier will pay in the contract, but only tell how much the buyer will pay in the form of verbal communication with the supplier, relatively speaking, the fee charged is relatively low. ”

"But Carrefour, as the originator of this model, I really can't believe his discipline. You must know that collecting entrance fees is also like taking ~ drugs, which will make them addictive and unstoppable, after all, it is too easy to make money in this way. ”

Qi Zheng smiled sarcastically, "Last year, after China fully opened up the retail market, Carrefour announced that its goal is to develop the number of domestic stores to 300 in the next few years. It seems that domestic agricultural product processing enterprises have to prepare enough funds for Carrefour to exploit. ”

Speaking of this, Qi Zheng's eyes were as sharp as a blade: "If you keep using blood transfusion to support the foreign-funded supermarket giants headed by Carrefour, they will choke the necks of China's agricultural product processing enterprises, and the more they pinch them, the tighter they will be! I can't bear this breath, and Jiagu can't bear it either!"

"Instead of giving the benefits to these foreign giants in vain, we should change the way to support the local retail forces and cultivate the spokesperson of Jiagu in the retail industry!"

......