Jiagu Dairy and Jiagu Agriculture and Animal Husbandry are riveting and ready to spend a lot of money. Look at 'Mao's line, Chinese, and net

50,000 head pasture, the number of cows designed to stock starts from 50,000, with a total investment of more than 5 billion yuan - even with bank loans and the group's batch investment, it will be the largest investment expenditure of Jiagu in recent years.

Such a big project naturally can't be rushed on.

The site selection alone is worth sitting down with the top management of Jiagu Group to discuss and establish some basic principles.

"Since the forage is going to be shipped back from the United States, the location of the location is very important, preferably close to the waterway, to reduce the transportation cost......"

"According to the experience of Jiagu Ranch, even if the ranch is equipped with an organic fertilizer production plant, it is best to have a supporting planting project around the ranch to digest the remaining biogas slurry and other base materials......

"It still depends on the preferential policies of the local government, while taking out loans, the pasture should occupy as much land as possible, and it doesn't matter if the wasteland is ...... we are willing to invest in transformation."

There is a ready-made Jiagu ranch as a reference, and the site selection criteria for the expanded Wantou ranch are released under the opinions of everyone.

Qi Zheng finally told Li Dongliang of Jiagu Agriculture and Animal Husbandry: "Lao Li, you have to communicate well with Lao Yang, breed dairy cows according to the standardized process of doing industry, and connect the farm and the dairy processing plant as much as possible." Unlike the pastures and dairies in Europe and the United States, where the layout has long been fixed and the replacement cost is too high, the large-scale farms in China have just begun, which is a unique opportunity for us......

After the meeting ended, Qi Zheng called Wang Yuye.

"My Mr. Wang, I see that you were a little uncertain just now, what happened?"

Wang Yuye didn't hide it, he rubbed his forehead, and handed a piece of information to Qi Zheng, "Jiagu rice and Jiagu edible oil under Jiagu Grain and Oil are on the market, but ...... After going public, it encountered a lot of trouble. Look.Mao.Line.Chinese.Text.Net"

"Oh?" Qi Zheng raised his eyebrows, "What's the trouble?"

......

After the summer harvest, Jiagu Trading Company purchased the first batch of high-quality indica rice from the southern grain-producing areas centered on Jiangyou Province in the form of contract farming.

After improving the construction of the upstream industrial chain of rice, Jiagu Grain and Oil launched the "Jiagu Rice" brand at the terminal.

At the end of summer, during the prime advertising time of the TV station in the southern indica rice consumption area, the advertisement of Jiagu rice made a brilliant debut: "More than 3,600 approved rice varieties, Jiagu only selects one; the country's 4.3 billion mu of rice, Jiagu is limited to only 3 high-quality production areas; the national standard of special rice is not more than 300 grains per 10,000 grains, and Jiagu is not allowed to exceed 10 grains out of the factory." From the seeds to the rice, the whole process is attentive and delicious. ”

With the help of the sales channel of "Xianming Rice", Jiagu Grain and Oil Company will deliver Jiagu rice and Jiagu edible oil to the people's tables through major supermarkets and stores.

The "trouble" mentioned by Wang Yuye is in the terminal sales channel.

"If we follow the terms of cooperation offered to us by Carrefour, we will be busy for a year. It's no longer a matter of being exploited, it's about 'donating blood'. The products of Jiagu grain and oil entered Carrefour, almost in clothes and came out naked. Wang Yuye frowned and said.

Qi Zheng also frowned.

According to the agricultural industrial chain chain of breeding, chemical fertilizer and pesticide (feed) manufacturing, planting (breeding), trade or import and export, processing, and food manufacturing, Jiagu has been involved in most of the links.

However, the agricultural industry chain is not over here. Because it is impossible for everyone to queue up to buy food directly in the food processing factory, the farmers' market or supermarket has become the "last kilometer" for agricultural products and end consumers to meet, and this "last kilometer" is precisely the world of foreign investment at present, and it is also the shortcoming of Jiagu.

The largest sales channel for agricultural products has always been farmers' markets, but the quality of agricultural products sold in farmers' markets is uneven, and farmers' markets in many areas are flooded with counterfeit and shoddy products. Therefore, the products produced by Jiagu will basically not choose farmers' markets that do not conform to the brand image.

The sale of agricultural products through supermarkets is the trend of future development. However, due to the increasing trend of the domestic retail industry concentrating on several major supermarkets, there is a serious asymmetry in the voice between supermarkets and upstream suppliers, which has become a sore throat for China's agriculture.

Among them, Carrefour is even more so.

Carrefour is the first foreign retail giant to enter the country, in the 90s of the last century, with its mature management and advanced technology, the experience brought to the Chinese people is subversive.

As long as the location of the hypermarket is located in the business district of a big city, there will be two long queues waiting for shopping at the entrance before the opening of the market, and a long queue waiting for the checkout in front of the cashier after the opening.

The era of lying down can make money is too beautiful, so Carrefour's steps are more radical, after China's full opening of the retail market last year, it began a larger wave of horse racing, red and blue cross trademarks are inserted all over the country, is the domestic supermarket champion without discount.

The main source of profit for traditional supermarkets such as Wal-Mart is to buy out goods and earn the difference in price after retailing, while Carrefour is different.

Earning the retail price difference is only one of Carrefour's profit channels, and fancy squeezing of suppliers is the main profit source.

Qi Zheng saw Carrefour's list of Jiagu grains and oils: "I'll take a look, the new store is opened, 10,000~20,000 yuan, the old store is renovated, 10,000~20,000 yuan, the poster, 3,000 yuan, personnel management, 2,200 yuan per month, the product is placed at the front end of the shelf, 3,000 yuan, the product is stacked at the front end of the aisle, 30,000~100,000 yuan, the Chinese festival, 330,000 yuan, the French festival store celebration, 120,000 yuan...... God's special French festival store celebration!"

Qi Zheng was laughed at angrily, forget the previous ones, at least "the teacher is famous", and the last item is simply a hooligan - why are you talking to me about French festivals in China, it's really hard for you to come up with such a fee name.

But such a charge has been invented, and even directly written into the purchase contract, agree? If you don't agree, your goods will be taken off the shelves.

Wang Yuye sneered: "It's nothing. Carrefour requires us to make a profit at the ex-factory price, deduct the payment if the delivery is not timely, and if the price of the same product is found to be lower than that of Carrefour, the company must pay a considerable amount of fines to it, and there are other messy consulting fees, management fees, tax differences, etc., ......"

"I calculated that if calculated according to Carrefour's standards, the fees charged would account for more than 20% of the sales of Jiagu grains and oils. ”

Qi Zheng could only "hehe".

You know, the highest profit of ordinary agricultural products processing of Jiagu grain and oil is only 15, calculated, the product into Carrefour, not only will not make money, but also have to post Carrefour?

No wonder Wang Yuye said that this is a "blood donation" to Carrefour!

"it, labor and management are not interested in being skinned by him, so we will suspend the supply to Carrefour first!"

......