Chapter 8 The World's Best Marketing
Dragon Tiger Culture Group, Interview Office.
The examiner, the general manager, is really a charming and touching young beauty!
The age seems to be about the same as Tang Long!
It seems that it is another family business!!
Tang Long smiled and asked first: "Hello, may I ask, can I check the defective fountain pens?!"
The general manager smiled: "You are different! Please check it casually!"
It took Tang Long nearly an hour to roughly check the 5,000 defective fountain pens.
The general manager is a beautiful woman, and she looks at him patiently while sipping tea.
Tang Long was full of confidence and said: "Actually, most of these 5,000 defective fountain pens are just not sticky, and they can still be turned into products after repair!
"$0.48 each. The general manager replied with a smile.
"Excuse me, what is the wholesale price of this fountain pen?!"
"$2.5"
"What about the retail price?"
"Five Dollars"
Tang Long was confident and continued: "Actually, after these 5,000 defective fountain pens are repaired, they are more beautiful and practical than other brands of genuine fountain pens in the store, about three yuan!
"Please tell me your plan," the general manager, the beautiful woman, was interested.
"First of all, please help with the matching: 5,000 ballpoint pen refills, 5,000 ballpoint pens, 5,000 pencils, 5,000 knives, 5,000 compasses, 5,000 sets of rulers, 2 Walkman tape recorders, 2 learning game consoles"
The general manager said with a smile: "Just selling 5,000 defective fountain pens as required is enough for a headache! Why do you want to increase the burden and add so many school supplies on the contrary?!"
"I'm sorry, please put this question aside for the time being, and tell me about my situation first, okay?!"
"Okay, please!" replied the general manager, the beautiful woman, politely.
"Where we are, in the town, I have opened a bookstore; near the bookstore, there are three primary and secondary schools, each school has more than 1,000 students; now that the school has just started, these necessary school supplies must not have been purchased completely; if I write these necessary school supplies into the prize papers, I will attract them by winning the lottery 100 percent, plus the Walkman recorder that these primary and secondary school students particularly like, and the learning game console will be the first "one, two, three, four, etc." Moreover, each prize paper is only 0.5 yuan, and it is strange that these more than 3,000 primary and secondary school students do not spend all their money on the lottery! In this way, each student will definitely not be less than 10 prize papers, and there may be young men from outside the school to participate in the ......"
"The plan is good! Does it meet the requirements?!" the general manager seemed to say to herself.
Tang Long smiled and explained: "According to the wholesale price given to us by your company" Tang Long looked at the wholesale price list of products on the desk: "Ballpoint pen refill 0.05 yuan/piece, ballpoint pen 0.1 yuan/piece, pencil 0.08 yuan/piece, knife 0.08 yuan/piece, compass 0.2 yuan/piece, set ruler 0.2 yuan/set, plus defective fountain pen 0.48 yuan/piece, as well as Walkman tape recorder 10 yuan/piece, learning game console 20 yuan/piece; Branch, ballpoint pen 0.3~0.5 yuan each, pencil 0.2~0.3 yuan each, knife 0.2~0.3 record coin, compass 0.8~1 yuan each, set of rulers 0.8 ~ 1 record coin/set, pen 3~5 yuan / piece, Walkman tape recorder 30~40 record coins/department, learning game machine 40~50 yuan/department; Pens, not to mention, fun for them, always think about the 30 to 50 coins of the Walkman recorder and learning game console. In this way, as long as there is no fundamental problem with the prize and the quality is average, the primary and secondary school students will be happy to receive the award and return satisfied. In this way, I believe that the prize papers will not be drawn in more than seven days!" Tang Long casually picked up a pen on the desk, and calculated on a blank piece of paper as he spoke: "After the 35,004 prize papers are drawn, please calculate: after the wholesale price of all supplies and the processing price of the pen, how much is left?!35,004 prize tickets, 0.5 yuan per piece, a total of 17,502 yuan; The total processing price is 6010 yuan, and the remaining 11492 yuan; if all are counted in 5000 defective fountain pens, the average selling price of each defective fountain pen (the highest price) is: 11492 + 5000×0.48 = 13892 yuan, and then divided by 5000 pieces, which is equal to 2.77 yuan / piece. ———May I ask you, does this meet the requirements?!"
"Okay! The first hurdle has passed; Let's do the second level!!" The general manager ordered his subordinates with satisfaction: "Help him with all the school supplies he needs" and then turned to him: "What else do you need?!"
Tang Long smiled and said, "Please also help print 1~35,000 digital award tickets and four 'first, second, third, and fourth' award tickets;
"Okay! No problem! I'll get you ready in an hour and send you back......
After returning to the bookstore, Tang Long, Tang Wen and the photographer immediately repaired 5,000 defective fountain pens. After that, dozens of advertisements were printed out of red paper. The content of the advertisement is as follows:
In order to congratulate the primary and secondary school students in the new semester on their happy learning, Dragon Tiger Culture Group specially held a love activity!:
Ticket sales, 100% winning, two prize tickets for one yuan
Note: 1. As long as there are multiple draws, it is definitely worth the money!!
2. The minimum prize is school supplies worth 0.2~0.5 yuan: pencils, ballpoint pens, etc. (20,000 pieces);
3. The medium prize is a compass and a ruler worth 0.8~1 yuan (10,000 pieces);
4. The top prize is a high-grade fountain pen worth 5 yuan (5,000 pieces);
5. The grand prize is a Walkman recorder and a learning game console worth 30~50 yuan (4 photos).
It's a rare opportunity!
Medal sales address: Rhino Middle School Wenyuan Book House
Lucky draw time: September 5th ~ 11th
Then, Tang Long designed a plan to communicate with the three schools.
Every time he went to the principal's office of a school, Tang Long first introduced the photographer to the principal, saying that he was a special reporter of the Dragon Tiger Culture Group, and then loudly instructed the photographer to point the camera at him and the principal, and then explained that the Dragon Tiger Culture Group wanted to hold a love activity for each school, and it was necessary to paste propaganda advertisements all over the school and ask the principal to give support.
In this way, the principals of the three schools were full of promises.
In this way, he and his photographers posted dozens of red advertisements at the gates of the three schools, the entrance of the cafeteria, and the entrance of the dormitory.
Finally, I deliberately used a brush to write down the advertising content and the winning range on a large piece of red paper, and pasted it at the door of the bookstore.
Everything is ready, only the east wind is owed!!
On the morning of September 5th, primary and secondary school students came to the bookstore one by one to draw a lottery.
Tang Long and Tang Wen, one maintained order and let the students draw lottery papers at the door, and the other handed out prizes to students according to the number range, they were so busy that they were flustered and sweating!!
Every day after that: before school, after school, during lunch break and evening break, there are teams of students to draw lottery, and there are also young men in the society to draw/big/draw special lottery...... In less than seven days, 35,004 prize tickets were swept away.
On the afternoon of the photographer's return to the company, the general manager of the group, the beautiful woman, called in person: "Mr. Tang, hello! I am the general manager of Longhu Culture Group, please come to the company tomorrow morning to report to the company......
Unexpectedly, Tang Long replied like this: "I'm sorry, general manager, I have my own career and my own hobbies, and I can't come to you to listen to the teachings, but I can serve the group here! General manager, I have a reluctant request, that is, I have just started a business now, and the funds are not enough, can your company let you pick up the goods first, promote and then pay?!"
"It's a trivial matter! I will now appoint you as the special sales manager of Dragon Tiger Culture Group. Tomorrow you take your ID card to register, and you can transfer any cultural supplies to the company with your identity in the future, and the year-end account"
"Thank you, general manager!" Tang Long thanked loudly with joy, and immediately planned: before the start of the university and before September 20, he will do a good business.
On the phone, the beauty of the general manager also laughed loudly:
"Don't thank me, carry forward your sales pitch! This may be the best marketing in the world!!"
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