"Mr. Zhu, at present, 20 game companies have been in contact with the vice president of Blizzard, but Blizzard has not yet expressed its position. ”

"They're waiting for a price to sell. ”

"We think that's the case too. According to the news, Blizzard's conditions are very harsh, not only does it require a sky-high agency fee, but it also wants to take six or four shares, and we will be six and four. ”

"What about Shanda and NetEase?"

"There is no news for the time being, but Blizzard has revealed that Allen will only stay in China for another week, and he will return to the United States after a week. We estimate that in the next few days, Shanda and NetEase will contact Blizzard. ”

At the headquarters of Jiucheng, the assistant reported industry news to CEO Zhu Jun.

Undoubtedly, what they are most concerned about recently is the agency of Blizzard World of Warcraft.

This is a super online game that countless game manufacturers around the world have paid attention to.

Any game company, they want to represent World of Warcraft.

Not to mention, China, as the world's largest market for online games, is even more competitive and incentive.

More than 20 game agencies have gone to negotiate with Blizzard before, which is just a warm-up.

As many people know, it is impossible for Blizzard to represent these game companies.

In addition to these more than 20 game companies, there are three large game companies.

Nine Cities, Shanda, NetEase.

The reason why it is not said is that Huanyu Technology.

Because Huanyu Technology is a super game company.

They already have their own 3D game, and it is also rumored that they are going to go head-to-head with World of Warcraft.

Then, only these three are finally qualified to represent Blizzard World of Warcraft.

One is that these three have made a lot of money with their previous games, and they are strong.

In addition, their operational experience is also very mature.

After the assistant reported a series of news to Zhu Jun, Zhu Jun held a company meeting.

The content of the meeting, that is, to take down World of Warcraft with all its might.

Just the next day, Nine Cities contacted Blizzard's vice president, Allen.

The two sides negotiated for a whole day.

As for the content of the negotiations, most of them are confidential.

But one piece of news came out.

Jiucheng spent $50 million in agency fees for this agency.

Such a sky-high agency fee directly shook the entire country.

You must know that although the agent of an online game is to pay an agency fee.

However, the general agency fee is not high, at most one or two million, and some even several million.

The main part is not the agency fee, the main part is the rest of the share.

But now it is divided and not to mention, the agency fee alone has reached 50 million, which is still US dollars.

Converted to RMB, at the exchange rate in 2004, the agency fee is 400 million RMB.

Such a proxy fee not only set a record, but also shook the entire Internet tremblingly.

......

"50 million US dollars, Zhu Jun, this guy is really willing to spend his blood. ”

Shanda President's Office.

Chen Tianqiao and Chen Danian frowned.

They had long known that this fight was inevitable, but they didn't expect to amplify their moves as soon as they came.

"Jiucheng is estimated to be ambitious, otherwise it would not be possible to spend $50 million in agency fees. ”

For the two, they can naturally afford a $50 million agency fee.

In the past few years, Shanda has operated Legend, and has added dozens of games as an agent, and has already earned billions of dollars.

The agency fee of $50 million is still a non-negligible figure.

If the agent World of Warcraft operation is successful, this money can also be earned back in the future.

But if the agency of World of Warcraft is not successful, then it is an extremely risky business.

You know, it's not that the better the quality of the game, the more popular it is in the market.

For example, Heaven 2.

At that time, Paradise 2 was also highly praised by the outside world, but the agent operated in China was a dog.

Of course, World of Warcraft is not comparable to Lineage 2.

Judging from the information released so far, the two are extremely excited.

They believe.

As long as the World of Warcraft agent is returned, they will definitely be able to operate him successfully.

"Big brother, we're still a step late. ”

Chen Danian said with some sighs.

"It's not too late. ”

Chen Tianqiao shook his head and said, "At present, Blizzard has not signed a contract with Jiucheng. ”

"But Zhu Jun threw so much money, Blizzard should be tempted. ”

"If there were no competitors, Blizzard would have signed this contract with Nine Cities, but Nine Cities is not the only one in China. Moreover, from this time the news came out, it was clear that Blizzard wanted to go further. ”

Who came up with the sky-high agency fee of $50 million?

It can't be Nine Cities.

Since it's not Nine Cities, it's only Blizzard.

"Da Nian, you go to Blizzard, we bid 60 million, and agree to their sixty-four shares. ”

Make up your mind, Chen Tianqiao said.

"Okay, I'll contact them right away. ”

After speaking, Chen Danian left the office.

However, at the same time that Chen Danian went to Blizzard's side, NetEase also acted.

This time he went to Blizzard was Ding Yingfeng, vice president of NetEase.

"Mr. Chen, is it so coincidental?"

"Mr. Ding, is it so coincidental?"

On the way to meet Alan, the two happened to bump into each other.

"Why don't you go first?"

Ding Yingfeng asked.

"You can talk about it first. ”

Chen Danian also stretched out his hand.

Then the two laughed and said, "Since we met, let's go together." ”

“Ok。 ”

Although there are some surprises, since they have met, that is the time to really fight for strength.

Alone is not alone, and there is nothing.

"Mr. Allen, we have shown our sincerity. ”

After a conversation, the two sides had already quoted each other several times at this time.

It turned out that the $60 million that Chen Danian insisted on was also mentioned as $70 million after NetEase's arrival.

But Ding Yingfeng was authorized by Ding Lei, no matter how high the price of the competitors was, they would be 1 million higher.

In the end, Chen Danian withdrew from the competition, and Blizzard signed a letter of intent with NetEase.

"Yingfeng, how's it going?"

"Living up to the mission. ”

Ding Yingfeng took out a letter of intent for cooperation and reported to Ding Lei.

"Great. ”

Ding Lei breathed a sigh of relief.

If they can win World of Warcraft, they NetEase will not worry about it in the next few years.

With the joining of World of Warcraft, NetEase will be able to compete with Lianyu Technology in the game in the future.

"However, Mr. Ding, we also paid a high price, the agency fee reached 74 million US dollars, and the share was June Fourth. ”

The agency cooperation signed by the game company before was seventy-three.

That is, the agency company is seven, and the R&D company is three.

This is more reasonable.

Because R&D companies don't want to do anything to take money for nothing, it's good to be able to get 30%.

In addition, the agency contract can be used as an agent, not only to China, but also to South Korea.

Sixty-four is divided, and it is an exit that Blizzard dares to open.

"It's okay, if you can win it, it's a success. ”

Although the cost is huge, with a game market as large as China, they still have money to make.

However, just as Ding Lei was preparing to sign a formal agency contract with Blizzard in the next few days.

Another game company that no one had thought about entered the arena.

This game company is called Huanyu Technology.

They offered a sky-high agency fee of $200 million.