This song "Mice Love Rice" is written and composed by singer Yang Chengang, and it is also his original song.

However, the song did not catch fire after its release.

Wang Qiwen recently came into contact with a company called YY Music Network, where there is an original channel. There are many singers who will upload their own works or their own cover works. Although there are not a few well-known songs for the time being, because they are very down-to-earth, the people who sing are the same Internet people as everyone else.

Yes, there are also many netizens who click on this channel to audition, and occasionally they feel good when they listen to it, and they will also leave messages of support.

Although there is no money in such a message, such a message also warms many singers.

At least they feel that the songs they sing are listened to, evaluated, and supported.

Today's cover of "Wang Qiwen" is Yang Chengang's "Mice Love Rice".

Of course, he didn't think about how popular this song could be.

After all, this song has been released, and it is going to be popular, he just likes this song, so he chose to cover it.

It's just that he doesn't know.

After he uploaded the song "Mice Love Rice", the next day, he had received thousands of people's attention and comments.

......

"Xiaoyu, do you think we want to start joining now?"

YY Music Network has no clue for the time being, and Chen Yu is helpless.

At this time, his father Chen Simian called him to the hot pot restaurant to discuss the next step.

"The franchise program can be done, but it's not quite suitable right now. ”

Chen Yu said: "Even if we want to join, we can't join the same as the previous Tianluo Shih. I'm more optimistic about direct sales. ”

"Direct sales, the investment is relatively large. ”

"It's a bit big, but direct sales can better start our brand. Otherwise, anyone can join, and our hot pot Shih Tzu brand will be defeated sooner or later. ”

Seeing that Chen Simian had some hesitation, Chen Yu said: "Dad, I just put forward opinions, and it doesn't have to be a direct operation, we can also join, but the franchise must be completely subordinate to the management of the headquarters." In other words, franchisees can share profits with us, but management and personnel training, including food supply, everything has to be left to the headquarters. ”

"I'm afraid that few people are willing to join like this. ”

"So the best way is for us to do a good job of direct stores first, when our other branches can also have such good benefits, I believe that even if it is such a strict franchise, others are willing to join. ”

"Xiaoyu, what you think about is. ”

Chen Simian also nodded: "The brand of Tianluo Xishi has become worse and worse in the later stage, and now there are several stores losing money, and this way of joining is indeed not conducive to us." However, Xiaoyu, just now you said that we are not very suitable for joining now, how do you say this?"

"Dad, let's put it this way, don't look at the hot pot restaurant we are very popular now, but if there are strong opponents competing with us, we may not have much advantage. For example, our service, although it is very innovative, in fact, the service is a thing that spends money in the early stage to formulate a specific standard, and some other stores can also do it. Dad, you look at the first few stores, although the service is not as good as ours, but their service is now very good. ”

Because of the hot pot Shih Tzu, the services of the major hot pot restaurants here in the central business district are also on par with the hot pot Shih Tzu.

Not only hot pot restaurants, but also some other catering industries also look to hot pot Shih Tzu.

The reason why hot pot Shih Tzu is still so popular now.

One is that hot pot Shih Tzu was the first to erect catering service standards.

Another and most important reason is that there are a large number of water armies who promote hot pot Xi Shi on the Internet every day.

"Xiaoyu, if there is competition, it is better to open more branches, promote our model to various places, and quickly seize the market. ”

"Dad, you're right, we should indeed seize the market quickly, but we must have our own core competitiveness. ”

"Isn't it just service?"

Chen Simian was confused by Chen Yu.

From beginning to end, isn't the core thing of hot pot Shih Tzu just service?

"Dad, it's true that we serve on the surface, but, Dad, didn't you say it just now, our service can be guarded against by others. Only what they can't imitate is our real core competitiveness. ”

"What they can't imitate?"

Chen Simian blinked, he was wondering if there was anything that other people couldn't imitate.

"Xiaoyu, in addition to serving us now, there seems to be no special advantage. ”

Although the taste of hot pot Shih Tzu has improved a lot recently, it is not necessarily unique.

"So, Dad, that's why I don't recommend opening a branch so soon. ”

"Xiaoyu, then you mean that we will operate for a while. ”

That's not what it means. ”

Chen Yu shook his head: "It's the same for a while longer, and it hasn't changed much." I mean, we should really find our core competencies during this time. ”

Seeing that his father was about to faint by himself, Chen Yu stopped beating around the bush and said directly: "Okay, Dad, let me tell you directly, the most core competition in the catering industry is not service, but taste." ”

"Taste?"

Chen Simian's eyes widened: "Xiaoyu, you won't tease your father." ”

"No. ”

"And said no, you never mentioned the taste before opening a hot pot restaurant, and you also said that in fact, the taste of hot pot is like this, and it won't taste good if you eat too much. Besides, if you look at the people who keep a hand, it is said that the taste is good, but it is not very good. ”

"Dad, the taste I'm talking about is not the taste of hot pot, the taste I'm talking about is the texture of the ingredients. ”

"Ingredients?"

"Let's use an analogy. ”

Chen Yu explained: "What are the most ingredients in our hot pot restaurant? ”

"Meat. ”

"Fresh meat tastes a lot different from frozen meat. ”

"Of course there is a lot of difference. ”

"If our meat can be made fresh, do you think this is a huge advantage over other hot pot restaurants? ”

Everyone has a different opinion on how hot pot tastes.

But whether the ingredients are fresh and hygienic or not, diners can see at a glance.

"Unlikely. ”

Chen Simian shook his head: "How can there be so much fresh meat to provide, we can't go to the vegetable market every day to purchase, even if we can go to the vegetable market every day to purchase, but then the cost will be greatly increased, and there is no profit." ”

"But what if we set up our own food supply channels?"

"Build your own food supply channel?"

Chen Simian was stunned.

He had never thought about it before.

"There's no need, how much does it cost?"

"Because of the large investment, it is difficult for other hot pot restaurants to follow up. If we have our own food supply channels, first, we can ensure the freshness of our ingredients, second, we can ensure the hygiene and safety of our ingredients, and third, we can also purchase ingredients that are impossible to purchase from other hot pot restaurants.

Just like beef, the best beef in China is the cattle in Guichuan, but so many catering industries want beef, how can they purchase these cattle? But if we go to Guichuan to build a cattle farm, Dad, do you think this is our core competitiveness?"

Saying this, Chen Simian looked at Chen Yu with wide eyes.

He didn't expect that this hot pot could be made to such a realm.

"My God, Xiaoyu, can't this investment be tens of millions or hundreds of millions?"

"If you want to completely complete all channels, hundreds of millions are not enough. But it is precisely because of this that it is difficult for other competitors to imitate. ”

Chen Yu continued: "We don't just have to build our own food supply channels, we also have to build our own pot bottom channels. Our current pot base is someone else's, so we will produce the pot bottom ourselves from now on......"

"Xiaoyu, stop, stop, you let Dad digest and digest it. ”

Today, the information content of Chen Yu's words is incomparably large, even Chen Simian, who has been in business for a while, has some indigestibility. In particular, Chen Yu said that the establishment of his own food supply channels really broke Chen Simian's business philosophy. He didn't expect a small hot pot to be so big......

What if it really happened like this?

Is this still a hot pot restaurant?

I'm afraid it's really going to go public.

"Okay, Dad, you just think about it. ”

Such a business idea, which was decades ahead of the world in the previous life, is really not so easy to understand.

Now there is time, and Chen Yu is not in a hurry.

......

A few days later, Chen Simian figured it out and called Chen Yu to the store again.

"Xiaoyu, you're right, our service seems to have core competitiveness, but in fact, there are some falsehoods, the real core competitiveness is something that others can't imitate, and I don't think we should open a branch now. ”

"Great, Dad, you've finally figured it out. ”

"Hehe, why can't I figure it out, I can't think of some things when I read, but you have said it so clearly, if I still can't figure it out, then it's better to go home and sell snails." ”

"Haha, Dad, don't think about the snail, our hot pot restaurant is more promising than the snail Shih. ”

"Well, I believe. ”

Chen Simian was also extremely excited.

He has a feeling of fighting for the hot pot business all his life.

"But, Xiaoyu, what did you say about building our food supply channels?"

"It's very simple, spend money to buy a few food wholesale companies first. ”

"How much does this cost, I only have more than 1 million here, I'm afraid it's not enough. ”

"More than 1 million is certainly not enough. But it's okay, Dad, we can go for a loan. ”

"How much to borrow?"

"Don't borrow so much first, just borrow 10 million first. ”

"10 million ......"

With a shake of his hand, Chen Simian was intimidated by Chen Yu.

"Xiaoyu, 10 million, I can't afford to pay back this interest for the rest of my life. ”

"Dad, how can it be, it's only 10 million, it's not a big deal. ”

"However, will the bank lend us 10 million?"

"Yes, of course. ”

Chen Yu nodded: "The bank has money." Maybe the people in the bank will see that you only borrow 10 million, and they will say that the loan is too little, and they will add tens of millions more to you. ”

"Look at what you said, the money in the bank is not blown by the wind, how can it be so casual. ”

"If you don't believe me, go check it out. ”

"Okay, I'll ask another day. ”

Chen Simian doesn't know whether it's true or not, but if the hot pot Xi Shi wants to become bigger and stronger, take out a loan.