288. A New Beginning

With a rating of 20.2, it means that the show itself has been a big success.

In the period before a late-night slot, he actually got ratings comparable to the prime time, no wonder Watanabe Manyumi was excited, and even Shinichi Iwahashi felt excited after learning this number in the morning.

If it weren't for the fact that this number was so surprising, he wouldn't have subconsciously guessed what Watanabe wanted to say after receiving the call.

With the hard work that the two put into this show, it is expected that there will be the same reaction.

In his heart, after learning this number, he also wanted to share the joy of victory with someone.

And there is no doubt that Manyumi Watanabe is this excellent person to share. This show was produced with her, and without her great help, without the two of them running around, this idea would not have been able to become a reality.

As soon as the ratings passed 20, the grade immediately pulled away, not only crushing the Fuji TV program of the same file, but also a number that could be used between the major people's broadcasts, and the Asahi TV station was only afraid of laughing.

The TV station is the parent of the firm, and the relationship with the TV station is harmonious, and the benefits are self-evident.

However, after sharing the joy, as the one leading the production of the show, there were two more questions in front of them.

When you don't have ratings, you want ratings, and when you have ratings, enough popularity and word-of-mouth, the question becomes how to stabilize ratings.

On top of that, another issue is how to convert viewership into higher attention.

From beginning to end, when deciding to produce this show, Shinichi Iwahashi and Manyumi Watanabe were not as simple as doing a variety show with high ratings.

The real reason for the studios and record companies involved in the future is also something other than the ratings - that is, how to grow phenomenal popularity on the soil of this band.

This is the key to maximizing the significance of this project.

And if you want to achieve this, it depends on the subsequent development and planning of the band that comes out of the show. Why is "STAR!" a super-national idol talent show, because the show launched "Three Groups of Flowers" at the beginning.

When Momoe Yamaguchi kills all corners of the music scene, no one will forget that she is an idol who came out of "STAR! Birth".

After chatting a few words on the phone, Watanabe's secretary came to remind her of the meeting, and she said to Shinichi Iwahashi, "See you later." ”

......

Hearing the good news early in the morning makes people feel comfortable and motivated throughout the day.

In the afternoon, Shinichi Iwahashi went to TV Asahi. When they greeted each other, both the production staff of TV Asahi and the representatives of the studio and record company were very cordial to Shinichi Iwahashi.

It seems that the ratings of 20.2 not only cheered up Shinichi Iwahashi and Manyumi Watanabe, two people who were waiting to eat with the band, but also those who participated in the show.

Watanabe Manyumi arrived early today, and when Iwahashi Shinichi came over, she had already sat down in her place.

In the morning, on the phone, the two of them shared their joy with each other, and on such occasions, it was just a business nod.

It was only after Shinichi Iwahashi sat down and when he exchanged glances, looking at her energetic eyes, the joy he felt on the phone in the morning became clearer.

Before the meeting officially began, the conference room was quiet, and few people exchanged words. That said, there was a positive atmosphere in the air, and people knew that this was the production team of a popular show as soon as they came in.

What are the characteristics of a popular show production crew?

The relationship between the production crew may not be harmonious, but when there is a meeting, there must be a productive and positive atmosphere.

On the other hand, in order not to be affected by the sluggish ratings, the relationship between the production staff will be paid more attention to the relationship between the production staff, and the "family" atmosphere in the production team will be heavier.

In this regard, in fact, it is similar to the high efficiency of the place to perform its own duties, the third-rate workshop loves to engage in corporate culture, everyone loves each other, and the employees are brothers and sisters.

......

After the Asahi TV producers, who were finally present, sat down in their seats, the meeting began.

"First of all, the average rating of the last issue was 20.2, which is the result of everyone's hard work, thanks to all of you. Congratulations. ”

The producer of TV Asahi said it at the beginning, and sure enough, it was a matter of ratings.

When it was 13.7 before, TV Asahi already felt that it was satisfied with meeting expectations and wanted to keep it like that, not to mention that now it has broken through 20 in one go, and it is impossible not to be excited.

After the producer said this, everyone present applauded.

Immediately afterwards, the producer said that as a celebration of the 20% ratings, the TV producer will fund a celebration party on Wednesday night.

After announcing the good news that everyone in the room already knew, the producers went on to announce the list of record labels and studios that were willing to enter, as well as the advertisers who were willing to sponsor.

Although it is still January, it is still very early before the TV station adjustment period in April, but there has never been a program that has been adjusted until the expiration date, and the fate of most programs has already been decided in January, whether it is suspended or the broadcast time adjusted.

The band's Kingdom of Heaven was still playing at 11:20 p.m. on Saturday night.

For such a show, this kind of semi-prime and half-night time slot is just right, which will not be affected by the audience having slept too late, and there is no need to adjust the content in order to cater to the prime time - even if the atmosphere is generally unrestrained now, if the prime time is too much, it will still be blown up by the audience with complaint calls.

Although the time slot does not change, the composition of the sponsors has to be adjusted.

The rising ratings have made dentsu's evaluation of the show rise as well. Dentsu feels that the show has a future, and the show can really have a "way to make money".

Why is dentsu behind the arts?

That's because dentsu not only controls the whereabouts of most corporate advertising dollars, so that TV stations that rely on advertising money to survive have to bow to them, but at the same time, dentsu's other business is the statistics of TV station ratings.

In front of Dentsu, everything about the TV station is exposed. The mastermind behind the scenes simply controls the TV station in all directions without dead ends, and makes the TV station obediently obey them.

After the good words that led the way, the next step is the serious topic.

For the program team, 20.2 is not the end of a happy ending, but the beginning of a new challenge.

It was also the beginning of a rather difficult challenge.

vertex