In the next two days, Duan Yun focused his energy on the research and development of new product samples at the Canton Fair.

For a whole week, Duan Yun ate and lived in the product R&D center, and worked with several old professors in the R&D center to design the export colorful walkman program, and personally designed it.

From the perspective of product technology, there is no threshold, Duan Yun can easily reduce the cost price of new products, the key is the appearance and localization design of the product.

In the mid-80s, the average GDP of Southeast Asian countries, including Thailand, Malaysia and Indonesia, was much higher than that of Chinese mainland, but in fact, there was a serious inequality between the rich and the poor in these countries, and there were billionaires who rivaled the rich, but most of them were poor people struggling to make ends meet.

Therefore, to a certain extent, the living standards of most of the people in these Southeast Asian countries are not necessarily comparable to the mainland people in the mid-80s, or even lower, because of the problems of the national system, their countries do not have any iron rice bowls, and there are no state-owned enterprises that can stabilize the basic units of society, and the actual consumption capacity of most people is lower than that of Chinese mainland.

Duan Yun This is an export product, mainly for this part of the low-income Southeast Asian nationals, the cost and performance of the exported sample machine are lower than that of domestic Walkman products, and some localized designs have been made specifically for these export products.

First of all, the shell, some Southeast Asian countries like more bright colors, a more distinctive product, Duan Yun specially convened the art designers of the design department of the factory to hold a meeting, let them design different styles of Walkman shells for various countries in Southeast Asia, and strive to give people a refreshing look.

In addition to the appearance design,Considering the problem of short battery life of cheap Walkman,Duan Yun specially designed a small external speaker that can hold 4 batteries,This kind of speaker is only the size of a palm,In addition to the playback effect of ordinary small speakers,At the same time, you can also install 4 No. 1 batteries inside,It can be easily connected to the colorful Walkman through a socket,This can greatly enhance the battery life of the Walkman without the need to carry it around。

Duan Yun's design idea is the same as adding an external battery box when he used the tape recorder in the past, usually when he goes out, the Walkman can install two No. 5 batteries, which is easy to carry, and when he is at home, he can connect this external mini speaker equipped with an electromagnetic man, increase the battery life of the Walkman, which is actually a very cost-effective method.

The structure of this external speaker is very simple,There is only one megaphone and a plastic shell,The cost is only a dozen yuan,Less than the entire walkman110,Considering the psychology of consumers,Duan Yun decided to give this external mini speaker as a gift randomly,It can also be regarded as a promotional method。

At the beginning of October, under the personal guidance of Duan Yun, the product research and development center made a total of 24 export-type colorful walkmans with different appearances and slightly different functions, from the simplest Walkman single player with a cost of only more than 100 yuan, to the enhanced version of the model with FM radio function at a price of up to 160 yuan, it looks varied and varied.

The reason why so many samples were made was mainly because Duan Yun couldn't figure out what kind of product shape Southeast Asian dealers liked, so he made a few more products, maybe there was a type they liked, but in fact, these were low-grade and cheap Walkman products.

"I have made so many samples......" Cheng Qingyan said in surprise when she saw more than 20 export-type colorful walkmans displayed in the exhibition room of the product research and development center.

"In fact, there are no things that cost more than 160 yuan, and many of them are just shells that have been changed. Duan Yun said on the side.

"Is it so cheap?"

"If you don't, you won't be able to sell it. Duan Yun pursed his lips, and then said: "You have also participated in the Canton Fair several times, don't you know what foreign dealers look like? They come to China to find bargains, even if the same quality and price products, people will give priority to buy products from developed countries such as Japan and the United States, at least in terms of Walkman products, it is impossible for us to take the high-end route, but since we make low-end products, we must make the price to the extreme." ”

"Then what is the price of these products at the Canton Fair?" asked Cheng Qingyan.

"The cost price of each of the simplest export-type portable single players is 120 yuan, which is 30 US dollars according to the current exchange rate of nearly 1:4 in our country. Duan Yun paused, and then said, "But I plan to sell it for $25 each......

"Didn't we lose $5?" Cheng Qingyan said in surprise.

"Have you forgotten that our country still has export subsidies?" Duan Yun smiled slightly, and then said: "This time, the foreign exchange settlement price of our Shenzhen export enterprises to the Canton Fair is calculated according to 6 yuan 5. ”

"That's 162 yuan 5! We can still earn 42 yuan and 5 cents each!" Cheng Qingyan was very fast in mental arithmetic, and immediately reacted.

"That's right. Duan Yun nodded and said, "But the most important thing is that if our sales exceed 30 million US dollars this time, we will be able to get 50% of the foreign exchange retention." ”

"$30 million...... How is this possible? We have participated in so many Canton Fairs before, and we have never exceeded 10 million ......," Cheng Qingyan shook her head and said.

"Things are man-made, there is nothing impossible, and the price of the products we participated in the Canton Fair this time is indeed very advantageous. Duan Yun glanced at his wife, and then said: "As far as I know, the cheapest Walkman sold by Sony Corporation in Japan is currently priced at more than $300, and our Walkman is less than 110 of the price of their products, which is a very big advantage, and there will definitely be foreign dealers who are interested." ”

"Since the price gap with the Sony Walkman is so big, then we can raise the price a little higher, even if the price is doubled and sold for $50, it will also have a great price advantage. Cheng Qingyan said with a thought in her mind.

"There are some situations that you don't know, in fact, these Southeast Asian countries, including Malaysia and Indonesia, they also have their own domestic Walkmans, and the prices are not high, the average selling price is about 50~100 US dollars, if their products sell for 50 US dollars, do you think they can win those local brands?" Duan Yun said.

The reason why Duan Yun priced the lowest-grade water conservancy hall at $25 was actually based on various factors, and he had already learned from some friends who were engaged in foreign trade business that the price of Walkman products in these Southeast Asian countries was already very good because of the small profits and quick turnover, and considering that they also had to give these dealers a part of the profit margins, the price of $25 was already very good.