173. Everything is ready
"How's it going?"
Guan Shiyu took Luo Xiu's arm and joked, "I'm a gold card user, if you are not satisfied, you can tell me, and I will help you complain about them." ”
"It's not bad, I didn't expect them to provide after-sales service. ”
After Luo Xiu finished speaking, he raised the note in his hand.
"Are you showing off to me?" Guan Shiyu snatched the note away and pretended to be angry, "Next time you won't be allowed to accept other people's notes." ”
Luo Xiu was able to confess and take out the note, and she was still very happy in her heart.
As for his phone being left by a flight attendant, it shows that his boyfriend is excellent.
......
The two returned to the company.
As soon as I entered the door, a group of colleagues surrounded me.
"Boss, how were the talks?"
"That hateful Mr. Yang didn't embarrass you, did he?"
"Nike isn't a big deal, if you don't do it, you won't do it. ”
"Boss, I found out their foundry, or we will go to that factory to make a batch of knockoffs, exactly the same shoes, and sell them for half the price. ”
Luo Xiu pressed his hands to stop their voices, "You have so little faith in me?"
"Didn't you say that Mr. Yang was very arrogant and didn't cooperate at all?"
"It's a bit difficult at first, but you always have to remember that work is like doing a problem, there must be the right answer, and if you think hard enough, you will definitely find a solution. ”
This group of young employees is susceptible to chicken soup.
After listening to Luo Xiu's words, they all quieted down and began to think about the difficulties they encountered in their work and whether there was a better way to solve them.
At this time, the upright Ye Xiaomeng asked, "Then boss, why do you always fail your high numbers?"
She wouldn't give him face just because Luo Xiu was the boss.
This is also one of the reasons why Luo Xiu poached her to manage the company.
The other employees all regarded Luo Xiu as an idol-like existence, and believed in every word Luo Xiu said.
He needs someone by his side to keep him awake so that he doesn't float too much.
"Because the old man who taught high mathematics is not good-looking enough, I have no intention of studying; if Teacher Su Qian teaches us high mathematics, do you think there will be any boys who fail?"
Luo Xiu argued.
"If Su Qian is my high math teacher, I promise that I won't skip a single class. Immediately, a boy made a statement.
The girls also rushed to say: "If the high math teacher is Wu Yanzu, then my high math is also ...... I still can't do it, it's too difficult to do high math, cry and chirp!"
"Alright, don't get around here, let's go to work!"
Losiu waved them back to their seats.
......
Reaching a preliminary cooperation intention with Yang Zhi is only the beginning of the cooperation between the two sides, and there are still many difficulties to overcome from the real success of the store.
The first is the cooperation model, at the beginning they are only willing to cooperate in the mode of operation on behalf of the company, the goods are shipped by their warehouse, all the costs are paid by them, and the product can only get 5% of their sales service fee.
That is to say, if Pinru helps them sell 100 million, they can earn 5 million, and 100 million can earn 50 million.
For the future, it is still easy to sell dozens of billions a year, but in this era, it is good to sell one or two hundred million in annual sales.
After deducting your own internal personnel and office costs, it is still too little to earn millions a year.
You must know that you have to waste too much energy to do such a project, and you don't have to lose it at all.
Luo Xiu might as well use this energy to do other things, and maybe earn more.
Therefore, Luoxiu resolutely takes the distribution model, requiring new products to be less than 5% off, and discounts are 2~4% off.
The advantage of this model is that you can earn more and operate more flexibly.
The disadvantage is that it is self-financing, all expenses have to be paid by yourself, and there is a certain amount of financial pressure to take a large number of goods.
Luo Xiu didn't believe that he could still lose money as Nike, so the distribution model was something he had to fight for.
For this reason, Luo Xiu also goes around and spends money on gifts.
A lot of agreements and promises were made privately, and they were finally persuaded to adopt a distribution model.
"Boss, Nike's application to open a store has been sent back. ”
"Why?" Luo Xiu listened to Lu Tianyun's report, and almost couldn't help but be rude.
"The feedback from Taobao said that our power of attorney was not compliant, and we had to follow their template, and we couldn't change a single word. ”
"Then follow their template and ask Nike to re-open a license. ”
"However, Nike also has their own authorization template, and it is also very difficult to change it, not only through legal approval, but also through multiple high-level approvals, and more importantly, we need to give a reason for changing the template. ”
After Luo Xiu heard this, his head was big.
All these authorizations and approvals had to be signed by their headquarters, and they were surprisingly slow to do things, only communicating back and forth by email, and there was absolutely no one to find on vacation......
This set of processes has passed, and it may take half a year to pass.
"P picture, put Nike's authorized signature P to Taobao's template, and then open a store directly. ”
"Is this okay? illegal, right?" Lu Tianyun asked weakly.
"What are you afraid of, anyway, we have a formal authorization, but we have made a little temporary change. ”
Although Loche doesn't want to do this kind of thing in principle, sometimes it is not 100% compliant to do business.
Sure enough, after uploading the authorization letter of the P map, the application to open the store was finally approved.
For Luo Xiu, when a new store opens, it must be a big promotion to open up its reputation and sales.
Eventually, he set the opening date for April Fool's Day, April 1.
The advantage is that it is easy to create topics, and you can cooperate with Taobao to engage in a wave of publicity.
The bad part is that the time is too short, and most of the new models are not ready to be on the shelves.
Luo Xiu didn't plan to get a new model either.
He asked Yang Zhi to help transfer the goods, collect all the discounts from all over the country, and prepare to carry out a "new store opening, 50% off the whole site" preferential activity.
These discounts were originally tail goods, and they were also having a headache about what to do with them.
Putting it in the store for a long time for a discount promotion will hurt the brand value.
Loche gave them a promise to empty them all in one day.
Because of this promise, Luo Xiu won a discount of 20 million yuan for the goods.
After getting the goods, the next most important thing is to promote the event.
For merchants of this level of Nike, Taobao has always spared no effort to promote.
The advertising position on the Taobao homepage is directly sent for free.
Nike's own marketing is also very strong, and the family has signed a bunch of sports stars.
There are Liu Xiang, Li Na, Yi Jianlian in China, and Kobe, James, Durant, Ronaldo and other popular stars in the world.
Loche asked them for some signed shoes to use in the store raffle.
Three days before the start of the event, Losho also asked Nike to replace all the various portals and video roll ads that were being placed with the promotion of the new store opening.
For a time, the Internet was overwhelming, full of advertising slogans before "Nike entered Taobao Mall, on the first day of opening, the whole audience was 50% off".
It can be said that everything is ready, just waiting for the opening!