Luo Xiu posted an advertisement on his personal Weibo:

[This is not an April Fool's joke, on April 1, Taobao Nike's official flagship store, the whole site is really 5% off!

Immediately, a fan asked: "Isn't Pinru making money?

"Mr. Luo's Weibo seems to only post his own advertisements, and now he is starting to make money?"

"If you look at the company that opened the store, you will understand that this store is also open. ”

"I saw the news, Mr. Luo Niu X, actually won the general distribution of Nike e-commerce, I went to buy a pair of Kobe 3 to support Mr. Luo. ”

......

In addition to Luo Xiu, many Nike spokespersons also posted on Weibo.

Basically, as long as you have been online in these few days, you will not ignore the news of Nike's entry into Taobao.

At the same time, it also sparked a debate among netizens about whether the goods sold in this store are genuine Nike products.

"There are a lot of fakes on Taobao, who knows if it's real?"

"Last time I bought a pair of Nike for dozens of dollars on Taobao, it looked like it was fake, and I threw it away after wearing it twice. ”

"You still want to buy a few dozen dollars? Funny, right?"

"This is the official flagship store, if all the goods sold here are A, then other offline franchisees are even less credible. ”

Of course, everyone is more interested in the 5% discount.

For a brand like Nike, as long as the discount is low enough and the publicity is strong enough, consumers will rush like crazy.

Especially after the fermentation of the remarks, everyone waited for 0:00 to start grabbing, as if they lost if they didn't grab it.

Every year's Double 11, almost all of the more heavily discounted models in the flagship store are grabbed in seconds.

All that's left is some very ugly colors, or large yards, to be kept waiting for someone who is destined.

Those students in the college town knew that Pinru had gotten the Nike brand and began to find a way to inquire if there were any internal coupons.

Girls will seek beautiful bags, clothes, shoes, cosmetics...... Boys are almost exclusively interested in shoes.

For these boys who are still in school, sneakers are almost the only thing they want to wear.

On the pitch, you can call me a technical skill, but you can never say that my shoes are fake.

A 10-year college student, unlike the fried AJ in later generations, a pair of ordinary Nike or Adi can make them happy for a long time.

Original-priced sneakers are a month's worth of living for most students, and most people are reluctant to spend this money.

Now there are 50% off special shoes, so that many students who have never considered buying Nike can't help but open Taobao.

They don't care if the shoes are new or not, as long as they have that label, they won't be told that your shoes are fake.

......

At 0:00 on April 1, the event officially began.

Employees stay in the company to stare at the data cube and witness the moment of history.

However, as time passed, the sales volume still showed 0.

"What's going on? Why doesn't anyone buy it?"

"There are so many additional purchases in the background, and the customer service consultation is also full, are they all fake?"

The store manager was a bit devastated.

Luo Xiu smiled, "Don't worry, let the words fly for a while." ”

Even if Nike refused to give the account due to the first cooperation and was forced to press more than 10 million goods in cash, which stretched the company's cash flow, he never worried that this batch of goods would not be sold.

After about a minute, the store's sales suddenly became more than three million, and it was still increasing rapidly.

It turned out that at the moment of the robbery, there were too many people placing orders at the same time in the store, which caused the system to crash directly.

At the same time, a large number of netizens complained on Weibo, saying that this event was fake and could not be grabbed at all.

Many people get stuck on the payment page and then get a message that the selected product is no longer available.

They watched one product after another being taken off the shelves, so they had to grab those not very good-looking models.

"Old ...... Boss, this sales growth rate seems to be more fierce than last year's Double 11. ”

"Last year's Double 11 was only 5 million, and now it's almost 7 million. ”

"At this rate, wouldn't there be a chance to break 40 million in sales throughout the day? Unfortunately, we don't have that many goods. ”

Luo Xiu shook his head, "You think too much, sneakers and clothes are different, there are not many good-looking styles, everyone has to grab the goods, resulting in very strong sales at the beginning, and it will be soft in the later stage, and in the end, you can already snicker if you can sell 20 million." ”

With Nike's brand strength, if there is enough time to prepare, it is not impossible to exceed the sales of products such as last year's Double 11.

The preparation is still too hurried now, and if it can be sold for 20 million, it can already be snickered.

Sure enough, by the morning of the next day, after the sales exceeded 15 million, the growth rate had become slower and slower.

After that, he barely sold five million in the afternoon and evening, and sold more than 20 million in total throughout the day, which was about the same as Luo Xiu's prediction.

The most important thing is that if there is no promotion cost for this event, it is mainly promoted by the brand side in cooperation with Taobao.

After deducting the cost of payment and other costs, there is at least a dozen points of profit left, which is much higher than the five-point service fee of the agency operation.

According to preliminary estimates, this activity made about 3 million in net earnings.

This is just a new store, and all the discounts are sold, and with the development of e-commerce in the future, the income will be more considerable.

All the hard work has been worth it.

Luo Xiu instructed the finance: "The brand requires us to issue a statement every month, and you change the data, calculate the promotion expenses of Pinru to the Nike store, and make the profit of the store a slight loss." ”

"Okay, Mr. Luo. ”

Guan Shiyu asked puzzledly: "Why do you want to make a loss?"

"When the brand sees that we make too much money, they may take back the store and run it themselves, and even if they don't take it back, they will find a way to compress our profits, and we have to learn to cry poor. ”

"They won't believe such an obvious fraud, right?"

Luo Xiu patiently explained: "In this kind of multinational enterprise, people from the headquarters will not come to investigate how much money you make as a dealer, as long as the person in charge of our China region is willing to believe it." ”

Crying children are not too unlucky.

Only by often crying to the brand's father can you ask them for money, goods and resources, and pretend to barely make ends meet.

If you want to do a good job in a store like Nike, it is not your operation technology that depends on how to maintain a good relationship with the brand.

If you have a good relationship with the brand, they are willing to support you, and they are willing to give you lower discounts and higher rebates, and you can make higher sales.

That's why last year's Double 11, Luo Xiu took hundreds of thousands of dollars to reward everyone. Although it was sold for 20 million this time, everyone didn't have any bonuses to get.

Because he was able to sell this sales, he first relied on the line of his future mother-in-law, so that Luo Xiu had the opportunity to talk to Yang Zhi face-to-face about the plan.

The second is to rely on Luo Xiu's personal ability to persuade Yang Zhi to successfully get this project.

The other employees just did some basic work, and of course there was not that much commission to take.