"Lu Xue, how many venture capital companies have you invested in?"

"5, what about you. ”

"I voted for 7 companies...... But now no one has contacted us. ”

Vipshop Technology Co., Ltd.

Vipshop is a newly established e-commerce company recently registered by Lu Xue and Li Hui.

Originally, it wasn't called this name, but then I thought about it several times and thought it was average.

Chen Yu took out the name "Vipshop" in his previous life, and immediately agreed to the name.

It's just that although the company has been registered and the website has come out, in addition to the trend front, the agency has also obtained two other third-tier brands. However, the dozen or so venture capital companies I invested in before did not bubble at all.

"Sister Hui, didn't Chen Yu say that these venture capitalists are rich. ”

"But the question is whether these VCs will invest in our small company. ”

"Definitely, you have to trust our model. ”

As he spoke.

At this time, the phone rang.

"Hello, is it Vipshop?"

"Yes, hello, what's the matter?"

"Hello, we are IDG Ventures, we have received your letter of intent for financing, and our IDG President Mr. Xiong will personally visit your company. ”

"Really, really?"

"Of course, we will send a fax to your company later, please pay attention to check. ”

"Okay, okay. ”

Hanging up the phone, Li Hui jumped up excitedly.

"Sister Hui, have a venture capital replied to us?"

"Yes. ”

"Which one?"

"IDG, it's IDG. ”

As a star in the venture capital industry, IDG has invested in many well-known Internet companies in China.

There are many well-known technology companies, all of which have IDG.

Unexpectedly, their Vipshop would also attract IDG.

"Just now they said that tomorrow their IDG president will come to our company to personally inspect us, Lu Xue, we have to be prepared. ”

Although this examination does not mean that you will invest.

But since I came in person, this already shows that IDG has an incomparable intention.

If all goes well, they have a good chance of winning IDG's investment.

"By the way, Lu Xue, you call Chen Yu and ask him to come over tomorrow. ”

"Okay. ”

There was some excitement in both of them.

With such a big scene, the two of them thought of Chen Yu for the first time.

As for why Chen Yu came to mind.

It's such a big scene, they can't hold it, so they can only ask Chen Yu to come back to the town.

But at this time, Lu Xue made a phone call, but Chen Yu had already arrived in Shencheng.

"Ah, Chen Yu, have you returned to Shencheng?"

"Just arrived. ”

"Why did you go to the deep city?"

"It's a bit urgent, so I'll go back to Shencheng first. ”

Professor Wang Ren agreed, and Chen Yu took Wang Ren to Shencheng as soon as possible.

He was afraid that Wang Ren would regret it.

"Then come to North City tomorrow?"

"Maybe there's no time, what's wrong?"

"Tomorrow, IDG said that it would send someone to inspect it in person. ”

"Oh, it's okay, isn't it you?"

"We're just students, so there's no way to deal with it. ”

"Student Lu, I'm still a student. ”

"Cut, you don't come. ”

"Well, I really can't come. Student Lu, I believe in your strength. ”

"Believe in a fart, I don't even believe in myself. If our investment is lost, I will ask you to pay for it. ”

"Okay, okay, if the investment is gone, I'll make it up to you. ”

"Hmph, that's pretty much it. ”

Helpless, Lu Xue hung up the phone.

"Lu Xue, when is Chen Yu coming?"

He said he couldn't. ”

"Won't he come for such an important matter?"

He said that there was a bit of an urgency in Shencheng recently. ”

"This rich second generation. ”

Li Hui scolded complaining.

In Li Hui's heart, Chen Yu must go back to deal with the matter of their hot pot restaurant.

"Lu Xue, what am I talking about, I can't rely on men. ”

"Forget it, forget it, don't mention him, isn't there still us. ”

Lu Xue cheered herself up and said.

"I'm afraid I won't be able to stand it. ”

"It's okay, Chen Yu said, in fact, these venture capital companies are not professional. ”

"They're not professional?"

"Yes, Chen Yu said, if they are professional, they can build a website by themselves, what do we do with investment?"

"It's like the truth. ”

Li Hui was skeptical.

But there is no half-law at this time, Chen Yu is not coming, can't their website be opened?

Next.

Xiong Xiaoge, President of IDG China, brought a group of IDG representatives to Vipshop.

"Mr. Xiong, our Vipshop has not been established for a long time, and the hardware conditions are a little simple, please bear with me. ”

"Mr. Lu is polite, when I was your age, I didn't have such a big ability. ”

"Mr. Xiong is humble. ”

As soon as they turned over the politeness, Lu Xue and Li Hui introduced the situation of Vipshop to Xiong Xiaoge.

Of course, there's not much to introduce about the office space.

Because it has just been established for a short time, the whole scale is not very large.

In addition to one office area, the rest is the warehouse.

The main introduction is the Vipshop model.

"Mr. Xiong, this is the homepage of our Vipshop official website. I believe that Mr. Xiong and IDG representatives have entered our website, and at the same time, our letter of intent for financing also introduces the main business model of Vipshop. Here, I would like to add to you our positioning. ”

"Our position at Vipshop is an e-commerce website that does special sales, and the main products are second- and third-tier brands. At the same time, the layout recommendations on our homepage are also different from traditional e-commerce websites. Taking Huanyu Mall and Huanyu Department Store as examples, the two major platforms of Huanyu e-commerce cover too many types of products, so it is impossible for their official homepages to recommend so many products. Their model can only adopt a standardized, price and brand model. ”

"But we are different from Vipshop, and some of the products recommended by our Vipshop homepage will make a series of changes according to different customer groups at different times. For example, I now see that the homepage is recommended for these products, and if I refresh it, what I see is something else. ”

When she first met Xiong Xiaoge, Lu Xue was still a little nervous.

However, while constantly introducing her products, Lu Xue has already entered the role.

"Is this an intelligent recommendation?"

Xiong Xiaoge still has a vision, and he immediately saw the recommended pattern.

"Mr. Xiong's insight, this is indeed an intelligent recommendation, and we will recommend different products on the homepage according to different user groups. Of course, we don't just do this for the sake of smart recommendations. Our intelligent recommendation is actually a simulation of a real-world shopping space. ”

"Simulating the real shopping space, interesting, Mr. Lu, can you elaborate?"

"Absolutely. ”

Lu Xue explained again: "It's still with Huanyu e-commerce, because their platform is big enough, so they can't recommend all products, they can only operate according to the price and brand as the standard." But in reality, we don't go shopping like this, we actually go shopping in reality, one store after another, constantly picking. When shopping, although we may still pay attention to the brand, it is more about finding clothes that suit us. Even, we're not looking for clothes at all, we're just shopping, we can buy nothing, but we can go shopping for hours. ”

"Especially for us girls, but in traditional e-commerce platforms, it's hard for us to experience this kind of shopping fun. That's why we've created the Smart Recommendation Model. On the one hand, this model can be closer to the user's taste, and on the other hand, we can also let the user experience the fun of shopping in reality. ”

"Wonderful. ”

Xiong Xiaoge took the lead in applauding.

He had always felt that this website completely avoided the competition of major e-commerce giants, which was actually a highlight.

Unexpectedly, when he came to the reality of the investigation, Vipshop gave him such a big surprise.

"Mr. Lu, I appreciate your Vipshop model, I think your model is not only particularly novel, but also avoids direct competition with giants. At the same time, I also agree with the concept of simulated reality shopping you just said, which should belong to your Vipshop originality. What I want to ask is, what do you rely on to ensure user interest in Vipshop, which is tentatively defined as a second-tier e-commerce website? ”

"In fact, our model has been able to attract users, we use discounts, intelligent recommendations, simulated real shopping and so on...... and, in the future, we will launch a flash sale model. ”

"What is a flash sale?"

"It's a flash sale. ”

"Mr. Lu, you have given me another big surprise. ”

Xiong Xiaoge was very satisfied, and then continued to ask: "If we give up investing in you, and at the same time, other capital does not invest in your company for the time being, what kind of model will you use?"

"We're already working on that. If there is no risk betting for the time being, we will take the campus route first. For the time being, we will focus on the most important customer groups on campus. This group may not seem like much, but it is actually the most mainstream online shopping group. Because we are students ourselves, we have a certain advantage in promoting this group. At the same time, because we are positioned in the campus group, our publicity cost may not be too high, but the efficiency of obtaining it is not low. Of course, it depends on the actual situation. ”

"I think this strategy of starting with the campus is very good, and you can do it now. ”

Xiong Xiaoge said with a smile.

"Thank you, Mr. Xiong, for your advice. ”

"Don't thank me. Next, we're going to make a counteroffer......"

With all that said, the next step is the main event.

However, this also made Lu Xue even more excited.

Looking at the current situation, it seems that IDG has decided.

As for the next one, it is the question of how much Vipshop is worth and how much it will be financed.

"I read your letter of intent to raise money, and you are only willing to sell 10% of the shares, which is too little. ”

"Mr. Xiong, at present, we are financing for the first time, and if we sell too many shares for the first time, it is not conducive to the development of the website in the future. ”

"It's because of the first financing that you should give more shares. As for the future, as long as you develop well, even if you only sell a small part of the shares, there will be a lot of venture capital interest. ”

"We think that the current sale of 10% of the shares is enough for us to grow. ”

"But we generally need a minimum of 20% of the shares in IDG. ”

"Mr. Xiong, 10% of the shares is our bottom line. ”

"Okay, let's not talk about that. ”

Xiong Xiaoge is experienced.

Putting the issue aside for now does not mean that they are backing down.

Let's not talk about it at this time, and it's not too late to talk about it when we come back at a certain time.

"In your letter of intent, your valuation of Vipshop is 100 million RMB. ”

"Yes. ”

"We think it's too high. I took a look today, your office space is rented, and the warehouse is rented. At the same time, you don't have any real estate of value. Also, your traffic isn't particularly large right now. Where you are truly valuable is that you have an online store. The business of this online store is okay, but one online store is worth 100 million, which is too much. ”

"Mr. Xiong, your statement is not right. Although Vipshop does not have much valuable real estate, the Vipshop model is actually not only worth 100 million. ”

"A pattern is a pattern, you can use this pattern, and others can imitate this pattern. ”

"The imitation of others is more proof of the success of our model. In fact, the value of our online store is not how much money he makes, but that our online store proves that this model works. ”

"Mr. Lu, what major are you studying?"

"Business Administration. ”

"I have long heard that Peking University's business administration major is very powerful. ”

Facing the landing snow, Xiong Xiaoge had some headaches.

However, Xiong Xiaoge is a big man in the venture capital world, and continued: "But it seems that your model is not very profitable. You may not even make money. ”

"Not making money does not mean that the website does not have investment value, the best representative of this piece, that is, the two platforms of Huanyu e-commerce. Not only do these two platforms not make money, but they also incur huge losses every year. ”

"What if other capital also launched a special sale site like yours?"

"It depends on the operation of all parties and their understanding of Internet e-commerce. ”

"Do you think you can outrun them?"

"No, I think we have a better understanding of Internet e-commerce than they do. ”

"Mr. Lu......"

After flipping the confrontation, Xiong Xiaoge had a headache while admiring it.

What they appreciate is Lu Xue's excellent personal ability, and the headache is that Lu Xue's personal ability is too high, and the more the interests of their venture capital are damaged.

On the other side, although Lu Xue seems to be competing, she actually has some apprehension in her heart.

But during this period of time, he was influenced by Chen Yu from time to time, and gradually his vision became unusual.

This is quite normal.

Although Chen Yu regards himself as a rich second generation at Peking University every day, he is not a rich second generation.

Not only is he not a rich second generation, but he is also the first person in the domestic Internet field.

Even now, he has a pivotal position in the field of electronic technology.

Don't look at what Chen Yu has been saying in front of Lu Xue and Li Hui before, it seems to be a fool, but in fact, there is no fooling at all.

These words seem like flickering, but I don't know how professional they are.

The two of them may not be particularly able to feel it at this time.

But for Xiong Xiaoge, he only felt that Lu Xue in front of him was a newcomer in the workplace, and he was completely a small boss in the industry.

was said by Lu Xue, Xiong Xiaoge didn't know how to bargain.

Xiong Xiaoge didn't know where to start, and after reading the financing letter, he was ready to chat with Lu Xue about something else.

"By the way, you seem to have three shareholders. ”

"Yes. ”

"Who is this shareholder named Chen Yu?"

Lu Xue and Li Hui and Xiong Xiaoge all met.

But this one named Chen Yu didn't see it today.

It was a name he was familiar with, but he felt like he was overthinking it.

He once looked it up on Baidu, and there are about 10,000 people in China with the same name as Xiong Xiaoge.

And the one named Chen Yu, he doesn't know how many people there are, but the number is definitely more than 100,000.

===

PS: The two-in-one chapter, which adds up to 3 chapters today. This should be considered a plus......