Qi Zheng returned to China with a bumper harvest.

A huge sum of money on the left hand, a large farm on the right hand, and a lot of harvest.

So much so that Wang Yuye, the big housekeeper of the group, laughed and said that the boss could go to the United States more if he had nothing to do, and he would never return empty-handed every time.

With the money and the replenishment of the source of pasture, Jiagu Dairy's plan to hold the "milk bottle" firmly in its hands can finally be launched.

In fact, this year's up-and-coming Jiagu Dairy, which has been soaring through the marketing of supergirl programs, has been causing a lot of controversy in the domestic dairy industry.

The main reason is that the development model of Jiagu Dairy is quite incompatible with the current dairy enterprises.

Self-built 10,000-head ranch, high-end products, all-in on a talent show......

If the latter two practices are extreme, but enterprises can still understand, the practice of building 10,000 head ranches by themselves is really not recognized by the mainstream.

Before the Chinese people were taught a lesson on melamine chemistry, they rushed to the upper reaches of the industrial chain, which was an outlier in the dairy industry.

Because the purchase price of raw milk is generally low at this time, many slightly larger ranches are in a state of loss, and the prospect of Wantou Ranch is really a decline.

Experts, livestock companies and investment institutions all have reservations about the construction of large-scale intensive pastures.

Just when Yang Ye, the person in charge of Jiagu Dairy, resigned from Yili to join Jiagu and build the first "Wantou Ranch" in China, a friend bluntly persuaded him, "Lao Yang, that model doesn't work, don't forget, there are tens of millions of families, and those with hair don't count." ”

In the early days of preparation, Yang Ye invited industry experts to gather in Jiangnan Province to discuss large-scale dairy farming, but no one present supported it.

Their view is that dairy farming is generally limited to a few hundred heads, and even the largest pastures may lose all their money in the event of an epidemic, and it is difficult to deal with the daily piles of excrement. The planning of Jiagu Ranch is even more surprising, and it is simply impossible to live or die directly on the ranch with more than 20,000 heads on the horse.

At that time, in the face of opposition, Yang Ye was a little angry, and said bluntly, "Don't discuss whether the scale is 10,000 heads, I have seen 10,000 head pastures in the United States, and I have also seen 20,000 heads, and they are well managed." Let's just tell us what we need to pay attention to when we are going to do this......"

At that time, many people in Jiagu also expressed concern about this, that is, with the strong support of Qi Zheng and Yang Ye's hard work, Jiagu Ranch was successfully built.

And even though Jiagu Ranch has been built and operated smoothly for more than a year, there are still doubts from the outside world.

"Is it a new way out, or is it a big bubble?" is the title of an article analyzed by a dairy expert in the "China Economic Weekly" this year on the first 10,000-head ranch in China, Jiagu Ranch.

The title seems neutral, but it's actually very biased.

The article analyzes that "the disadvantages of 10,000 head pastures are also obvious, one is that 10,000 head pastures will intensify the competition for human and dairy cow resources, and the other is that it may cause serious overloading of environmental loads." Dairy farming is a high-polluting industry, with more than 200,000 tonnes of dairy cow excrement alone occurring each year. If in a densely populated agricultural area with most of the arable land, it is very difficult to complete the degradation of 200,000 tons of pollution, which will inevitably cause local environmental pollution, and the breeding benefits are likely to be diseconomies of scale......"

The so-called "diseconomies of scale" means that when the scale of the ranch reaches a certain level, the management cost increases, while the moderate-scale ranch is lower cost and easy to manage.

"Model innovation is very good, but Jiagu Dairy's dedication to Wantou Ranch has fallen into long-term high-load operation, which will inevitably lead to many difficulties in management and capital. The dairy expert said in the "China Economic Weekly".

This view is not unique.

The vice president of the domestic dairy association also pointed out that "the larger the scale of the ranch, the more difficult it is to control environmental protection, pollution and disease", while another dairy expert threw out the "depth bomb theory" that the 10,000-head ranch faces three major threats: epidemic prevention, environment and effective supply of feed.

From the outside world's point of view, Jiagu Dairy's background is a little mysterious, backed by Jiagu Group, rising too fast, and not like to do publicity; the super ranch model of tens of thousands of cattle is worrying in terms of environmental protection and epidemic prevention; and the source of dairy cows and feed is also facing challenges due to such a high degree of intensification......

Overall, in addition to the deliberate disparagement of stakeholders, these skepticism are not unreasonable.

But this is based on the fact that the outside world cannot spy on the strength of Jiagu.

10,000 cows live together, and disease control is the biggest risk, but Jiagu has a spirit array - "three-star gathering spirit array, five systems are balanced." The effect gathers spirits and dissolves turbidity. Creatures are in the array, which can make the aura cleanse the body, the soul is solid, and the yin and yang are supple. ”

Reiki cleansing makes the risk of animal disease outbreaks zero, and for the aquaculture industry, as long as there is no epidemic, other problems are minor.

As for environmental issues, the Jiagu Laboratory led by Chen Jianzhang is eager to refine the material circulation to the molecular state.

The source of feed, Qi Zheng even went to the United States to become a big landowner, just to find rations for domestic cows......

Therefore, under the embattled doubts of the outside world, Jiagu Dairy and Jiagu Agriculture and Animal Husbandry started the journey of exploding "10,000 head ranches" without panic, and at the same time selected sites for five large "10,000 head pastures".

The 10,000-head ranch consumes a staggering amount of forage every day, and according to Jiagu Dairy's plan, the future site selection will not follow the traditional milk source standards, but focus on areas such as the Yellow River and the south of the Yangtze River, which are close to the consumer market and the first choice for Jiagu Dairy to build a factory, but the forage needs to be transported long distances - it will have to import its own forage from the United States.

Contrary to the doubts of the dairy industry, there is the example of Jiagu Ranch, where the local government has been very popular with Jiagu Agriculture and Animal Husbandry and Jiagu Dairy, which have been greatly favored in terms of land and financing.

It is important to know that the main fixed asset of the ranch is the cow, which is not a collateral asset as a living creature. However, a number of local governments said that they could guarantee the coordination and use the cows as collateral to give credit funds for the construction of 10,000 head pastures.

All in all, each ranch planned to be built can get at least 70 bank loans, and Jiagu only needs to invest an estimated one-third of the funds to complete the "burst ranch" plan, which also suppresses a lot of opposition within Jiagu - although a windfall, but the financial pressure is still too great.

As a rising star, Jiagu Dairy's movements will naturally not be ignored by the dairy industry, but Jiagu Dairy's big moves have been unanimously ridiculed.

"Jiagu Dairy will definitely pay a heavy price because of Wantou Ranch!"

This is currently the mainstream view in the dairy industry.

But what is interesting is that the fierce bull, one of the two males of the grassland, seems to be envious of the seemingly willful "burst pasture" of Jiagu Dairy......