In mid-October, Jiagu Ranch welcomed a special visitor.

The name of the person is Deng Jiuqian, who was the vice president of Mengniu Group, and now he is an entrepreneur - the founder of modern animal husbandry.

Due to the work relationship, Deng Jiuqian is very familiar with the senior management of dairy companies such as Yili and Sanyuan, and Yang Ye, who was born in Yili, is no exception, so Yang Ye personally came to receive Deng Jiuqian.

When old friends meet, they greet each other first.

When it came to the topic, Deng Jiuqian did not shy away from saying, "Old man, I came here today with a learning mentality, you don't have a secret to hide!"

Yang Ye shook his head and said with a wry smile: "Now that our Jiagu Dairy has been condemned by the whole industry, what is there to hide?"

Deng Jiuqian pouted, "Those so-called experts only have the time to let go of their mouths." As for the real people in the industry, those who sing about large ranches are either stupid or bad, and they are not worth mentioning. Different from the current mainstream opinion of the dairy industry, Deng Jiuqian believes that intensive and large-scale dairy farming is the real way out for China's milk source.

Yang Ye was thoughtful when he heard this, "It seems that the fierce cow also has ideas about the quality of the milk source." ”

The relationship between modern animal husbandry and the fierce bull is well known, Deng Jiuqian is not surprised that Yang Ye will associate it with the fierce bull, and readily admits that "yes, I don't hide it, the creation of modern animal husbandry, on the one hand, is because of my independent entrepreneurial impulse, on the other hand, there is also the promotion of the fierce bull." ”

"Farming belongs to agriculture and dairy processing belongs to industry, and the interests of the two industries are not consistent, and there is no controllability in the whole chain. Deng Jiuqian was deeply touched by this, "The processing capacity of domestic dairy products is first-class in the world, but after so many years, we feel that the biggest pressure is the milk source, and the gap between this aspect and foreign countries is too big." It is dangerous for a big brand to put itself on the basis of a fragile milk source. ”

This year, despite the fact that the supergirl program was "snatched away from love", with its huge advertising and marketing investment, the total revenue of Mengniu Group has approached 10 billion yuan, and it has become the only two enterprises in the dairy industry with Yili with sales exceeding 10 billion yuan. The alarm bells have not yet sounded, but as a leader, the bulls are aware of the potential risks of milk shortages.

However, the fierce cattle themselves are not able to engage in the breeding industry.

"This is a restriction for foreign investors. Deng Jiuqian revealed that the reason is that dairy farming is risky and high-investment.

As we all know, the rise of the bull is inseparable from the large sums of money of foreign investors, and the investors' money is cool, but the red line they draw is also difficult to break.

"To build a decent ranch, with an investment of more than 700 million, it can produce more than 300 tons of milk per year, and as long as you take 2.5 billion, you can make a factory with an annual processing capacity of 800 tons. Therefore, the investor and Mengniu agreed that the fund used for "supporting the construction of milk stations" throughout the year cannot exceed 200 million yuan.

In this way, it seems that it is a matter of time before the fierce bull "blooms outside the wall" and builds an entity to operate the milk source. Look at 1 gross 2 lines 3 Chinese net

Modern animal husbandry came into being.

Although Fierce Bull could not provide direct financial support, through his connections, Deng Jiuqian still raised a fund to build the second 10,000-head ranch in China in Hui Province.

However, how to design and manage a 10,000-head ranch is an unprecedented experience.

At this time, Jiagu Ranch, which is the first 10,000-head ranch in China and is currently operating well, is the most important learning object for Deng Jiuqian.

After receiving the request to visit modern animal husbandry, Qi Zheng agreed without hesitation - although they are competitors to each other, they can promote the intensive process of domestic dairy industry, and Qi Zheng does not hesitate to help.

......

After two rounds of disinfection, Deng Jiuqian, under the leadership of Yang Ye, was able to enter the Jiagu Ranch.

As soon as you enter the door, you can see the calf barn, the young cow barn, the high-yield cow barn, the middle and low-yield cow barn...... Thousands of cows live on their own turf.

Yang Ye pointed to the cows pacing on the cow playground and said humorously: "Usually let the cows do some fitness exercises, which is conducive to enhancing physical fitness and improving milk quality." ”

In the high-yield dairy area, a feed-laden feeder drives "suddenly" down the aisle, and the feed is evenly sprinkled into the trough, and the cows smell the grass, poke their heads, flick their tails, and unhurriedly come to the trough and bury their heads in eating.

"We have introduced a fully automatic ration feeding system to formulate a total mixed ration according to the nutritional needs of the cows and according to the feed formula, so as to ensure that the cows are nutritionally balanced and produce high-quality milk. Yang Ye said that the milking equipment of the ranch adopts the carousel scaffolding system of the Netherlands, the control and receiving system of Israel, and the vacuum and receiving system of the United States, which constitutes the world's leading milking operation process.

When it is time to milk, after the intelligent cow driving system drives the cows, the cows line up to enter the modern milking parlor, and the whole process is unsupervised, and the obedient cows are jaw-dropping.

In the modern milking parlor, workers methodically clean, disinfect and install milking equipment...... Everything is ready, the milker is activated, and the milky milk flows down the pipe into the tank.

Deng Jiuqian's eyes widened, and he had to admit that the construction of the first ranch in modern animal husbandry seems to have taken some detours.

Modern animal husbandry is designed by senior cattle experts in the United States, and those experts are all "old man level", and the cattle farms designed by these experts are also visited in the United States. However, now compared with Jiagu Ranch, those farm plans are not only in the United States, but also in China.

What you see in front of you is what you see in front of you.

Deng Jiuqian also found that there was almost no smell in the pasture that is common to ordinary farms.

In this regard, Yang Ye proudly introduced that Jiagu Ranch makes full use of its own resource advantages, not only produces milk, but also opens up the industrial chain of circular economy, so that the whole process of ranch breeding is pollution-free and zero-emission, so that worthless cow dung becomes a treasure.

Deng Jiuqian saw that there was a fully automatic cow dung treatment equipment on one side of each cowshed. After the cows produce manure, this set of equipment will transport the cow manure to the organic fertilizer production center located on the side of the pasture through an automatic conveyor belt, and then the large dry and wet separation machine will separate the cow manure, and dehydrate, ferment and other treatments to produce organic fertilizer, which is used for irrigation in the nearby forage base.

Yang Ye kindly reminded Deng Jiuqian that Hui Province also belongs to the south, and it rains heavily and accumulates water quickly, and if the manure and urine from the pasture are not properly treated, it is easy to leak and cause environmental pollution.

Deng Jiuqian thought back to the design and layout of his ranch urinal tank, and couldn't help but sweat, as a member of the north who had just arrived in the south, he really didn't notice this problem.

This visit must have come to the right place, and Deng Jiuqian was also grateful to Yang Ye for his teaching.

Eventually, they came to the pasture planting base around the pasture, where the grass was lush and long, and the shelter forest in the distance stretched along the coast, shielding the ranch from the sea breeze and protecting the pasture behind them.

Deng Jiuqian was so envious that his saliva was about to flow: "Old man, how many acres does your attached pasture base occupy?"

"There are 100,000 acres of forage planting alone, and tens of thousands of acres of corn are planted, all of which are organically produced, with superior quality and high yield. Yang Ye pretended to be an understatement.

Deng Jiuqian smacked his lips, he couldn't learn this, there were few people in the south, and it was already his best to free up thousands of acres of land to build a large ranch, like Jiagu Ranch, with a total area of more than 200,000 mu, and most of the feed could be self-sufficient, which was simply excessive!

Yang Ye said: "Do you think it is easy for our pasture to have the scale it has today? We have transformed this 200,000 acres of salinized barren land into today's fertile land with one hand and one foot.

Deng Jiuqian asked casually: "How much is the total investment in Jiagu Ranch?"

Yang Ye thought for a while, "Including land improvement and Jiagu dairy processing plant, all the investment is about 1.5 billion yuan. ”

Deng Jiuqian was speechless, Jiagu Ranch was so advanced that he was obsessed, but the investment amount was also so high that it made him tremble, and then he reacted, "No loan?"

Yang Ye smiled with satisfaction, "There is no loan, the group invests in full!"

Now Deng Jiuqian is not only envious, he is simply jealous.

Thinking of him alone, relying on this old face and the name of a fierce bull, he scraped together more than 200 million yuan; good guy, people didn't even need a loan, so they smashed 1.5 billion yuan into a ranch.

If it weren't for each of them, Deng Jiuqian would have wanted to hug Jiagu's thigh and cry, local tyrant, please take care of it!

In addition to lamenting Jiagu's wealth, Deng Jiuqian also deeply realized why large enterprises such as Yili and Mengniu have limited investment in self-built pastures.

Taking Jiagu Ranch as an example, the investment in building a dairy farm with a stock of 40,000 heads and a daily output of 800 tons of raw milk will cost about 1.5 billion yuan, even if the cost of saline-alkali land transformation is excluded, the investment is much higher than building a factory that processes 800 tons of dairy products per day, and the time to recover the investment is much longer than that of dairy processing.

Even a 10,000-head ranch with a daily output of 800 tons of raw milk has a raw milk supply of less than 300,000 tons a year, and according to the annual report, the dairy production capacity of Mengniu Dairy this year has reached 2 million tons.

Thinking about Jiagu Dairy's current operation of "exploding pastures", even if there is a loan, the upfront investment is a huge amount, except for sighing "thieves have money", Deng Jiuqian no longer wants to speak.

......

After a careful visit, the tired Deng Jiuqian left with a full harvest and blows.

Li Dongliang, the current owner of Jiagu Ranch and the person in charge of Jiagu Agriculture and Animal Husbandry Company, laughed and ridiculed Yang Yedao: "Old Yang, you are so dedicated, aren't you afraid that Modern Animal Husbandry and Fierce Bull Group will surpass us?"

"They will never be able to surpass us. This is Yang Ye's evaluation, when he said this, he looked calm, with a cheerful smile, as ordinary as saying what to eat at noon today.

But behind such ordinariness, there is a strong confidence and confidence, which comes from a team and a truly connected industrial chain.

There are some things that you can't learn.

Jiagu Ranch is a true example of combining planting, breeding and dairy processing.

The superior high-quality forage grass depends on the forage breeding and cultivation of Jiagu Laboratory, although it is actually the credit of the "Green Bamboo Lark Array"; all the healthy growth, high-yield, and high-quality milk cows depend on the management of the ranch staff team, although most of them are the credit of the "Three-Star Gathering Spirit Array", and the planting and breeding mode of material recycling depends on the design of the laboratory - although it is ...... Well, that's Chen Jianzhang's work, and the development and best-selling of new dairy products depends on the brains of the Jiagu Dairy team......

Of course, the most important thing is the group's "krypton" operation - those world's advanced automation equipment are all smashed out with money.

Compared with modern animal husbandry, which can barely make up the start-up capital, Jiagu Dairy, which has upstream and downstream support, has full contempt for its opponents.

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