Xingen Investment is in its office in Beijing.

Zeng Qiang, who is 54 years old this year, shook hands with Jing Gao with a smile, beckoned him to sit down, and praised: "A hero is a young man! ”

Jing Gao got up and took the tea and said, "Thank you." ”

Both sides have done their homework on each other. A couple of greetings, straight to the point. Jing Gao said with some curiosity: "LeTV is a star enterprise, how can it lack funds?

The information in the well master was collected by Guan Yujia. According to public media reports, on February 28, 2016, Jia Yue stopped at the annual meeting and sang a song "Wild Son", which made LeTV cry and swore to follow his dream.

His charisma and spiritual brilliance are admirable.

This is rare in 2016. Throughout the business history after the reform, there will be some well-known business tycoons, whose core team is sworn to follow.

For example: Shi Yuzhu back then. The giant was in debt, his core team was still there, and they went to climb Mount Everest together, almost dying. For example: Alibaba, Boss Ma's entrepreneurial history is said to be rotten, and its core team will never give up.

Therefore, Mr. Jia is very level.

Zeng Qiang pondered for a moment and said, "Lao Jia wants to make a car, but he is short of funds. "Xingen Capital is the second largest shareholder of LETV, but some of the seven ecosystems of LETV do not belong to LETV. There are some situations that he doesn't know either.

Itaka groaned, "Okay. I'll see Mr. Jia again. ”

Everyone knows LeTV's "ecological anti-corruption". Its seven major ecosystems are: content ecology, large screen ecology, cloud ecology, mobile phone ecology, sports ecology, automobile ecology, and financial ecology. Its purpose is to build a business model of "platform + content + terminal + application".

After chatting for a while, the two went out together to LeTV's headquarters. Along the way, it is mainly Zeng Qiang who talks about the interesting anecdotes of the investment circle, as well as the most optimistic "unicorns" in China's investment circle.

"There were thousands of regimental battles before, and in the end, only one Meituan survived. The idea of shared mobility is very hot right now. Didi Chuxing is basically fast to achieve industry monopoly. At present, the top market share is: Didi, Uber, Yidao (LeTV), and Shenzhou. ”

"It's a pity that Xingen Investment didn't invest in Didi. Now the concept of shared bicycles is very optimistic about the investment circle. The head enterprise ofo is developing rapidly, and this field is estimated to be another battle of a thousand regiments. ”

"There's another area that's very hot right now. That's the food delivery space. Baidu Takeaway, Ele.me, and Meituan are competing for the entrance to local life service consumption. This field is also burning money. ”

Jinggao is currently familiar with the "investment" field in the business circles of Beijing. His investment in Rongcheng, his investment in Jinghe Club, and the "Phoenix Fund" under his name have invested in many start-ups, and his strength is very strong.

As a real estate developer and fashion group, he is not yet familiar. The business in these two areas has not developed either. The banking business has not yet seen a shadow, and the Swiss bank is still helping him to acquire, but it has not yet been completed.

...

...

LeTV Building is not far from the Lufthansa Building where Xingen Investment is located, and it is next to Chaoyang Park when it turns around from Sanlitun.

Jing Gao's visit this time, LeTV attached great importance to it, but it did not make a particularly big battle. Jia Yuezhu and several executives greeted him on the floor where the conference room was located.

Mr. Jia is 44 years old this year, and he is still wearing a black T-shirt and jeans that are familiar to the public, and he has a bit of a "Jabs" style. Seeing Jing Gao accompanied by Zeng Qiang out of the elevator, behind him were the assistants of the two.

Immediately strode forward, shook hands with Jing Gao, and said heartily: "Mr. Jing, welcome to LeTV as a guest." Please!"

Jing Gao looked at this business strongman for a few seconds, and said with a decent smile: "Mr. Jia, hello." ”

Mr. Jia was born in Jin Province. A lot of information is vague about how he got started. It's not like the resumes of the Internet bigwigs are clear at all.

Mr. Jia graduated from Finance and Taxation College, majoring in accounting. Later, some people often jokingly called him "Accountant Jia". Because LeTV's fake accounts and bad debts are too exaggerated.

In a county in Jin Province, he first engaged in the coal business and accumulated the first pot of gold. His ex-wife has a lot of energy in the local area. He then provided batteries for Unicom's equipment in Shanxi Province, and took advantage of the opportunity of the Chinese company to go public in Singapore after 2000, and went public in 2007, raising 200 million yuan.

LeTV was born out of the company's video department.

Those who followed the video wars back then may have an impression. In the 3.0 era of the Internet, around 06 years, the Internet outlet is to make videos, and a number of websites such as Youku, Tudou, iQiyi, Kuliu and so on were born. The benchmark is youtobe abroad.

LETV was very awesome in 2010 listed on the A-share market, which is the first video stock in China. At that time, leading video websites such as Youku and Tudou were not listed. The rest of the story, everyone knows.

LeTV began to buy the rights of various videos on a large scale, raising the price of film and television dramas. and established LeTV Sports to buy the rights of the Premier League and NBA. The copyright fees of popular dramas such as "The Legend of Zhen Huan" and "The Legend of Miyue" have skyrocketed.

The whole industry began to compete.

In June, LETV also held a press conference in the magic capital, to invest 15 billion to create 53 TV series.

If LeTV hadn't died, Boss Jia would also be a generation of cattle!

...

...

In the bright office area on the 8th floor of the LETV Building, a group of people went to the bright conference room. From time to time along the way, you can meet employees with LETV badges, all of whom are very confident and full of vitality.

LeTV's assistant in a black suit and professional attire went in to pour tea.

Jing Gao sat down and looked at the conference room, which was covered with floor-to-ceiling glass on three sides. The area is not big and the décor is very modern. Tempered glass boardroom table, simple wood floors, metal-inspired chairs.

The LeEco Tower is only 14 stories tall. Of course, this building is not cheap, and the price is about 1.4 billion yuan. Adjacent to Chaoyang Park, the surrounding scenery is very nice.

"Thank you!" Jing Gao thanked the female staff whose appearance was obviously arranged, and said with a smile: "Mr. Jia is very good here." ”

Mr. Jia waved his hand and said, "If Mr. Jing likes it, you can come and sit often." Let's drink tea together and talk about dreams. ”

Idaka just smiled. This is Mr. Jia's style. Talk about dreams, talk about feelings. According to the information collected by Guan Yujia for him, Mr. Jia was invited to give a speech at the annual meeting of the "Annual Meeting of Chinese Business Leaders" last year. The title is "Why should the eagle wait for the wind to come".

After the speech, in January this year, Mr. Liu of Lenovo took the initiative to contact LETV and brought the senior management group to visit LETV Building.

Awesome or not?

Lenovo's Mr. Liu can be regarded as the first generation of martial arts alliance leaders among Chinese entrepreneurs. The status is very high. Tarzan will be a god. It is much more awesome than two of the four major clubs in Beijing engaged in by the father and son of "Li Cucumber".

Mr. Liu didn't resist it, and took the initiative to investigate. Jing Gao didn't think he could withstand Mr. Jia's "flickering". So it's better to come less. Let's take a look at what he can get out of today's contact. Just to provide funds to support Mr. Jia's dream, he doesn't do it.

"Mr. Jia, forget about visiting, let's talk directly. I'm actually curious about how LeEco is short of investment?"