Is LeEco short of money? That's for sure! According to public information, in October 2015, LeEco spent $700 million to control a 70 percent stake in the ride-hailing company Yidao. In the first half of this year, it was easy to start a crazy subsidy for users to seize the market.

The preferential policies are: how much you charge, how much you get, recharge and get LETV mobile phone, recharge and send LETV TV, etc.

This kind of "play" is very LeTV. It belongs to the common business method of the LETV system: hold high and fight. Simple, brutal, and direct.

Half of the $700 million was burned in half of what was done in half a year. Yidao's market share of 2.7% has skyrocketed. Zhou Hang, CEO of Yidao, announced that Yidao has completed the three goals of "one million daily orders, one million new drivers, and one million new vehicles".

When Didi and Uber were in the midst of a fierce battle, it was easy to jump so much, how long can this money-burning model last? LeEco wants to continue to be a player in the field of "shared travel", and it has to invest money.

Secondly, all of LeTV's "hardware" is being sold at a loss. Selling mobile phones is losing money, and selling TVs is losing money. LETV hopes that members can make money, and is in a war with video sites.

Finally, the big money-eater, LeTV Automobile. On January 5, 2016, LeEco unveiled FF (Faraday Future)'s first concept car, the FF zero1.

All of the above, this is a predictable loss, but will LETV lack investment?

This may be a bit of a mouthful, but think about how many years it took Amazon to make a profit, and has Tesla ever made a profit? They can always raise money. What's more, what's even more awesome about Amazon is that he doesn't pay dividends. Now LeEco is on this path.

In other words, LeEco's business model is here. You believe that he can succeed in the future (there is a template ahead), and if you are willing to gamble, you invest. If you don't think it's stable, you won't vote.

And Mr. Jia's PPT and speech are legendarily a must.

According to the logic that there is no shortage of investment in high-quality targets, LETV should not lack people to invest.

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Jing Gao wanted to talk directly with Mr. Jia, and the rest of the people such as Zeng Qiang and others withdrew, and then they talked about business secrets.

Jing Gao looked at Mr. Jia, who was rummaging through the information in the folder in his hand, and was not in a hurry, and drank tea slowly. Guan Yujia sat beside him, dressed in professional clothes, and a faint fragrance came. Ninety-six points of appearance, pleasing to the eye.

Jing Gao's overall attitude towards the business strongman and bigwig Mr. Jia is relatively calm, with the idea of talking about business

First, Mr. Jia's entrepreneurial experience is not enough to become an entrepreneurial idol for young people. Back then, Shi Yuzhu was.

He is not a fan of Mr. Jia. Of course, you have to admit that Mr. Jia is really awesome.

Second, as a Shenhao with an infinite card, in terms of simple competition for funds, it is also true to sit in front of Ma Ali.

He is not as deep as these business tycoons in terms of deep political and business connections and influence.

Mr. Jia put the information together, sat on the other side of the conference table with a glass table, and said sincerely: "Mr. Jing, the ecology of LETV is different from any current business model in China. We are brand new, a new species.

LeEco is indeed short of money at the moment, but there is no shortage of investors, and many people want to come in. But I hope to choose like-minded friends to fight for my dreams and suffocate for my dreams!"

I'll go.

Mr. Jia spoke, and the language style is self-contained!

Jing Gao said dryly: "Mr. Jia, stop a little, please allow me to digest and digest." He figured something out of that. First, LeEco has a need for funds, and it is particularly eager for funds to come in.

As soon as the capitalists talk about their feelings, the problem is big.

First of all, it was LeTV that took the initiative to contact him, and it was useless for Mr. Jia to say it beautifully. A lack of money is a lack of money.

Secondly, Mr. Jia told him in person that he was short of money, which must be so short that he couldn't cover it up. Otherwise, who will deliberately leak it. This is not the logic that business negotiations should be.

Second, Mr. Jia's essential purpose today is to fool him into investing money. And there is no idea of selling the asset.

Fight for your dreams together! Of course, the helmsman has to be Jabbs, can it still be him, a twenty-seven-year-old young man?

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...

Itaka always felt that his stomach was empty and there was no goods. But it will be found that he still has something. At least, the improvement of emotional intelligence allows him to speculate on people's psychology.

Thinking about it, Jing Gao said: "Mr. Jia, I have read the public information of LeTV. I admire your ideals. But I'm a person who likes to control the overall situation, I wonder if Mr. Jia is interested in selling a certain ecology?"

Itaka didn't know what would happen to LeEco in the future. His idea is very simple, the purpose of making business decisions is to expand his influence, and his investment in Mr. Jia has no such effect at all. It's okay to buy an asset.

Jabbs refused, "Mr. Jing, LeTV's seven ecology is an ecological closed loop, and all of them are indispensable." Only when combined can the chemical reaction be maximized. Then he said earnestly: "

Mr. Jing, since you want to acquire LeTV's sub-ecology, you must have understood. These sub-ecosystems are all very high-quality assets. Platform + content + terminal + application, which generates much more energy than a single model.

So, why don't you get involved? Any ecosystem under LeEco, I can open it to you and raise funds. ”

Jing Gao said: That's not necessarily. Your LETV is not irreplaceable in the video section. He hasn't watched film and television dramas on LeTV in these years. Of course, this may have something to do with his lack of a girlfriend.

Because, LeTV's hit dramas are all "big heroines"! Zhen Huan and Mi Yue are all dramas from a female perspective.

Jing Gao didn't "detour" with Mr. Jia, he was still a young man in this line, and compared with the old foxes, he was asking for hardship, so he asked himself: "Mr. Jia, can you sell the equity of Yidao?" I hope to eat them all. ”

Mr. Jia turned his head and asked the secretary beside him. He is now in charge of LeTV Automobile, and there are fewer other directions.

"LeEco owns 70% of the shares. I can't sell it all to you, I want to maintain a controlling position. Yidao is currently valued at about $1.6 billion, and I can sell 19% of the stake to you. ”

Jing Gao smiled, stood up, and said, "Mr. Jia, why don't we go back and talk again?" ”

Mr. Jia treats him like a child!

Yidao is a high-quality asset, there is no doubt about it. He did have the idea of getting in. Think about it, if Yidao completes the monopoly of the car travel market in his hands, how much hidden "public power" will he hold?

(See Didi's current status.) Although Didi was scolded very badly in various accidents. ）

But how can Yi Yi be worth $1.6 billion in the state of "fighting chicken blood" to continue his life now?

"Okay. "Jia is always an old man, and buying and selling is not benevolent. At noon, I still invited Jing Gao to have a meal and a meal.

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According to the original trajectory, LeEco will be exposed to arrears to suppliers in September this year, and then unveil the crisis of LeTV.

In such a situation, Jabbs still found the "white knight" at the beginning of 17, his fellow countryman and Sunac's boss Sun Hongbin, and invested 15.041 billion to take over.

Under the current circumstances, LETV has indeed not yet germinated the idea of "fire sale" assets and ecology.

On Saturday morning, Jing Gao began his and Li Mengwei's vacation trip to Huangshan.