98, the true face of the goddess
In the eyes of e-commerce operations, Taobao Xiaoer is as cold as the editor of the starting point.
In the merchant group established by Xiao Er, Xiao Er connects with hundreds or thousands of merchants. The merchants complimented Xiao Er every day, hoping that Xiao Er could give them a little more resources.
However, Xiao Er doesn't speak in the group most of the time, and occasionally says a word, and everyone will interpret it as if they have heard the will of God.
Merchants respect Xiao Er like a god, and when they have something to look for Xiao Er, they will always ask cautiously: Are you there?
This is not the relationship between the merchant and Xiao Er, but the relationship between the licking dog and the goddess.
Luo Xiu was also like this when he first started to do e-commerce, and he felt that the little second-hand had the power to kill and kill.
It wasn't until his company became a KA merchant that he needed to fly to Xihang to meet Xiao Er for a meeting before he had the opportunity to see the true face of the goddess.
At that time, Luo Xiu was wearing a suit and leather shoes, carrying a briefcase, and walked into the beautiful Taobao City with a nervous face.
It wasn't until an uncle wearing big pants with short sleeves and a pair of flip-flops came over to shake hands with him that Luo Xiu was surprised to find that the goddess who licked the dogs' hearts turned out to be a foot-picking uncle.
It turns out that a large factory like Ali has no requirements for dress at all, how comfortable it is, and they don't need to highlight the company's image through dress.
Since that meeting, Luo Xiu has thrown away his suit and leather shoes, and every time he meets Xiao Er, he is dressed in casual clothes.
I have met with Xiao Er more times, and naturally I have slowly learned that they are also a group of social animals, and they also want to get off work when they go to work, and they also face the assessment of KPIs, and they also hope that their work can be easier.
So dealing with Xiao Er is very simple, let him know that I can help you complete the performance, and I can reduce his workload.
The second child should support key businesses, complete sales tasks, regularly plan category activities, and ensure the production of activities...... That's fine, we've got you covered.
Do you want to support key businesses?
We are.
Want to complete a sales task?
Give us the traffic and you're done.
Do you want to plan category activities on a regular basis?
I've figured out the time, theme, gameplay, and promotion methods for you.
Even the main page of the event can be designed by us, so you don't have to bother with your designer.
Privately, we have done so many things, should the largest traffic entrance of the activity be given to us?
Yu Gong, give us the ability to ensure the maximum sales output.
The results are obviously easy to see, after Xiao Er saw the activity plan submitted by Luo Xiu, he immediately announced this activity in the merchant group and asked everyone to sign up.
What puzzled the merchants was that the registration form was handed over to the store manager of Pinru first, rather than directly to Xiao Er.
"Why did you receive the form by Pinrulai?" immediately asked a merchant.
Of course, Xiao Er directly ignored this kind of problem.
Pinru flagship store: "Dear, Xiao Er is busy with work, and the work of collecting the form is temporarily done by volunteers." ”
The signal released by this sentence is obvious, Pinru is now Xiao Er's dog, you respect me.
After Luo Xiu collected the registration form, he first selected a group of high-quality merchants and submitted them to Xiao Er after arranging them.
In addition to ranking Pinru in the first place, he has no other selfishness, nor does he suppress competing products, and selects merchants fairly.
There is no point in making small moves, and there is a scoring system in the background of the second child. If you choose a group of bad merchants, Xiao Er can easily see it.
If this event wants to generate sales, it also needs the participation of a group of high-quality merchants.
Losho must first ensure that the entire event is successful, and then ensure that the product enjoys the maximum benefit from the event.
He also has the confidence to believe that he is the best one among all the merchants, and he is not afraid of the competition of excellent peers.
Xiao Er took the activity plan given to him by Luo Xiu, revised it and submitted it to his leader, and easily got the first-level activity resources.
The activity exposure on Taobao's homepage for three consecutive days brought huge traffic to the entire event.
At the end of the event, the 15 participating merchants brought 17 million sales, of which Pinru monopolized the majority, winning 3.5 million of them.
This sales will not be anything at all in the future, but in 09 it is enough to make all the participating merchants and juniors feel excited.
The biggest beneficiary is, of course, Pinru, who is the event planner.
Although Pinru does not favor himself too much, other merchants are temporarily joined, and many popular models do not have deep enough inventory, so they can only be taken off the shelves after they are sold out, looking at the huge traffic and sighing.
Pinru not only won a huge deal in the event, but also took advantage of the event to burst the new summer style in advance, saving a lot of promotion costs.
With such a good start, the whole summer of clothing can basically be made by lying down.
At the same time, Pinru also left a very good impression in Xiao Er's heart, knowing that Pinru was trustworthy.
In the future, clothing-related promotions, such as Pinru, are the priority objects of Xiao Er.
Unfortunately, it is not yet time to celebrate.
The surge in sales has also brought the company a new problem - a serious shortage of manpower.
At the same time, the office space given by the school is also full, and it is impossible to squeeze more people.
Lohew now has to rent an office space outside of the school that is truly his own.
Since the current staff is mainly students, the existing office space must be retained, so the new office location cannot be too far from the old one.
Otherwise, it will bring great inconvenience to management.
Luo Xiu had no choice but to take Guan Shiyu to look around the school to see where there was a suitable office for rent.
However, the university town is not a commercial center after all, and there are no high-end office buildings.
Luo Xiu found several places, either the place was too small, or the environment was too poor.
Suddenly, I looked up and saw a newly opened Internet café in front of me with a notice of transfer.
"Let's go in and have a look. Luo Xiu suddenly became interested.
"Okay!" Guan Shiyu also had a curious look on her face.
She has never been in an Internet café since she was so old, and she has a sense of mystery about Internet cafes.
"The decoration and computers are all ready-made, and if it is suitable, maybe we can take it down and turn it into our future office. ”
Luo Xiu said as he pushed the door and entered.
When the young lady at the front desk saw the guests, she immediately stood up and asked politely, "Does the handsome guy want to go online?"
"I heard that my son was running here to surf the Internet, and his mother and I came over to arrest people. Luo Xiu turned to Guan Shiyu and said, "Wife, you block the door here, don't let that stinky boy escape." ”
"Ah......h
The young lady at the front desk opened her eyes wide in disbelief. The beautiful woman in front of her, who looks like a student, already has a child, and the child will run to the Internet café to surf the Internet?
"What nonsense are you talking about?" Guan Shiyu stomped her foot in shame.
"I'm not talking nonsense, you see, isn't that our son?" Luo Xiu pointed with his hand.