Some leaders don't like to explain too much to their subordinates.

In the face of questioning by their subordinates, they will feel that their authority is being challenged, and then compulsorily order their subordinates to do what they say.

They are also afraid that their subordinates will surpass them, and they often do not like to tell their subordinates the information they have, and rely on the poor information to make their subordinates feel that their leaders seem to be very powerful.

Lochew certainly wasn't that kind of leader.

He is not obsessed with authority, he himself likes to joke with his subordinates, joke with the counselor, and his subordinates can joke with him at will.

As long as you do your job well, everyone can be a good brother, a good sister, a good lover (crossed out), this can't be too casual.

He is also not afraid of his subordinates surpassing him, and the more capable his subordinates are, the more they can make money for him.

If the subordinate is capable enough to fly solo on his own, then he is also happy for his subordinates, and can even invest a large amount of money in his subordinates, then the subordinates are still making money for him.

Xiao Zhuying is the most obvious example, after gaining experience by Luo Xiu's side, she turned around and jumped out to open a store by herself, and Luo Xiu was still willing to introduce the resources of the warehouse to her.

If a large group of Xiao Zhuying becomes bigger and stronger, then this group of people is an alliance. With a strong group of allies, do you still need to worry about your future?

What's more, almost all of these employees are students in school, and they are in the learning stage, so they need their bosses to give them more patience and let them learn and grow.

Therefore, in the face of everyone's doubts, Luo Xiu cleared his throat: "First of all, what I want to say is that our current daily sales of 150,000 look very high, and it seems that it is not far from our summer goal of 15 million, but you must know that there are 150,000 sales now because our spring models are at the peak of sales, and when summer comes, these explosive models that have been beaten in the early stage will not be sold immediately." ”

"If we want to maintain the current sales, or even go further, we must make the summer hot models through large-scale promotion before the summer comes, and undertake the sales of spring models. ”

"Doing e-commerce has always been a boat against the current, and if you don't advance, you will retreat. You've got to work hard to keep your sales going, and you're constantly looking for new opportunities to make your sales bigger. ”

"Just like when we did the spring model, we sold the product through the activity of 300 minus 200 in the early stage, but after the explosion of the model, we can gradually reduce the promotion investment, recover the cost in the medium term, and sell it in the later stage to make pure profits. ”

"Although we are now investing 100,000 yuan in promotion costs every day, we can gradually reduce the cost after the hit is made, and we don't need to invest again at the end of the quarter to enjoy the profits brought by the hit money. ”

What Luo Xiu said is the basic theory that every e-commerce person will understand in the future.

It's a pity that the vast majority of people's understanding of e-commerce is only here.

They will invest a lot of promotion money before the season, and they all want to push the hit before the peak season, but if everyone can make a hit by doing this, then there is no real hit.

Promotion is only a means, and more importantly, whether your product has the potential to become a hit.

Countless parents send their children to learn piano, spending a lot of money and their children's time, but there is only one who can become Lang Lang.

It is very simple to spend a sum of money to send a child to learn piano, but it is difficult to judge whether a child can become a langlang.

Luoxiu is the kind of person who can discover potential explosive models through background data and feedback from old customers. And Guan Shiyu is born with the ability to choose models, and most of the models she chooses by herself can become popular models.

It doesn't seem like there's much she has to do, but it's very important.

This is the most important reason why Luo Xiu made her the second shareholder of Pinru.

......

"Boss, I understand, please rest assured, I will definitely spend this money well. Pei Xuelin said firmly.

"Okay, then the next step is the customer service department, I hope you will become familiar with the sales terminology of the new product as soon as possible, so that the traffic we spend money on will not be wasted. ”

As the work of each department continues, everyone must understand their responsibilities.

At the end of the combat conference, driven by the goal of 15 million in the summer, all departments worked together to work together from production, to warehousing, promotion, marketing, delivery, and after-sales ...... All links must be at full speed, so as not to let themselves become the shortcomings of the barrel.

These days, the first thing Luo Xiu does when he gets up is to turn on the computer and check the sales data to see if it is maintaining a steady growth trend.

Even if you are facing a group of opponents from ten years ago, even if you are 90% sure that nothing will go wrong, that anxiety and worry still lingers.

In the end, the effect reflected was also significant, and one after another hit models rushed up, ahead of their peers.

Countless women's clothing merchants have found that Pinru's sales data are rising at an astonishing rate.

In this era, there is no data cube, and they can't view the industry and opponent data, so they naturally can't understand the reason for the rapid growth of Pinru's performance.

Many merchants think that Pinru must be swiping a large number of orders.

Most people are reluctant to admit that others are better than them, and when faced with the achievements of their peers, they will simply and rudely attribute it to cheating.

So many peers reported to Ali Xiaoer and asked Xiaoer to deal with Pinru's swiping behavior.

Naturally, such a report would not have been successful.

In fact, since the beginning of the year, Pinru has been the focus of the official Xiaoer of Taobao Mall.

The reason why Taobao established Taobao Mall separately in 08 is because fakes were prevalent at the beginning, and Jingdong has always played the banner of authenticity. In order to suppress JD.com, Ali launched Taobao Mall.

Later, in order to kill the group buying mall, they launched a Juhuasuan, launched a Tmall supermarket in order to kill the No. 1 store, and launched a Taobao special version in order to kill Pinduoduo.

Now they urgently need to establish a model mall store to build confidence for merchants.

Pinru is a merchant they have been paying attention to since the beginning of the year, so they naturally know whether there are a large number of swiping orders.

The success of the spring model may have been accidental, and Xiao Er has not given too much support. Now the summer model has reached a new peak, which shows that this brand really has strength.

So Taobao's internal junior immediately contacted Pinru's operation.

When the store manager saw the message sent by Xiao Er, he ran over excitedly: "Boss, Xiao Er has contacted us, and he wants our next sales plan." ”

"What's all the fuss about, just send it to him. Luo Xiu replied calmly.

This level of junior two, Luo Xiu hopes that they can dock by themselves.

After a while, the store manager ran over excitedly again: "He said that he could give us additional traffic support, so that we must complete the sales target of 15 million as planned." ”

With additional promotion support, it means that the investment in promotion can be reduced, and there is no need to spend so much money.

Hearing the news, Luo Xiu finally laughed, "You go and tell Xiao Er, just say that we have a summer clothing marketing plan, I don't know if Xiao Er is interested in inviting more excellent clothing merchants to participate." ”