After the new product tape recorder rolled off the production line, Duan Yun needed to first produce small batches on the one hand, test production capacity and quality control, and on the other hand, start to promote the product through his sales network.

The positioning of Duan Yun's new tape recorder is lightweight, portable and fashionable, especially for some women, this kind of brightly colored, chic and compact tape recorder is very in line with their aesthetics, and it is very convenient and beautiful to carry outside or put in the house.

For this reason, after discussing with his wife, Duan Yun decided to hire young male and female models to shoot advertisements, and he was also going to find celebrity endorsements.

By the time of 85 years, more and more domestic celebrity endorsement products appeared on TV, and some actors in the original system began to go to the sea one after another, relying on their popularity and popularity, to obtain high endorsement fees.

However, in general, the celebrity endorsement fee in the mid-80s was far less high than that of the traffic stars of later generations, but it was definitely not a small number, because the country was still dominated by state-owned enterprises, and the scale of private enterprises was very small, so it was impossible to hire celebrity endorsements at too high a price.

But Duan Yun is well aware of the huge commercial value of celebrity endorsements in this era, so he decided to hire two female celebrities with high salaries to endorse their products.

After some consideration, Duan Yun finally set his goals on Pan Hong and Liu Xiaoqing.

Pan Hong and Liu Xiaoqing in the 80s are definitely the top female stars in China, especially Liu Xiaoqing, who has starred in "Look at This Family", "Little Flower", "Wedding" since the end of the 70s, and "The Mysterious Buddha", "Burning the Old Summer Palace" and "Listening to Politics with Curtains" filmed in the early 80s, these well-known famous films have made Liu Xiaoqing reach the peak of his career and popularity, and he hosted the CCTV Spring Festival Gala twice in a row in 83 and 86, which can be said to be the most popular female star in the mainland in the 80s.

Pan Hong is also not trivial, starring in the film "Du Shi Niang" in 81, and "People to Middle Age" filmed in 82 won him the Golden Rooster Award for Best Actress and the 6th Hundred Flowers Award for Best Actress nomination, the character is very recognizable, and she is a popular female star on a par with Liu Xiaoqing in China.

Moreover, Pan Hong in 1989, once endorsed the Xia Fei series of cosmetics, since he endorsed this product, Xia Fei's brand became an instant hit, bringing huge profits to the company, and the commercial value of the brand is also crazy, which shows the huge commercial potential of celebrity endorsement.

However, although Duan Yun wants to have the heart to ask these two female stars to endorse products, he himself has no connections in the film and television industry, and it is still unknown whether these two female stars are willing to accept product endorsements, so this matter cannot be decided immediately.

However, before Duan Yun and CCTV's office director Qin Changchun, he should be able to know how to contact these two female stars.

In the afternoon of the same day, Duan Yun made a long-distance call to Qin Changchun, who was on CCTV, and asked him about this matter.

Duan Yun gave Qin Changchun a high-end Swiss watch last time, so when he received a call from Duan Yun, he happily expressed his willingness to help him with this favor and contact these two female stars to see if they were willing to endorse the product and how much it would cost.

Qin Changchun's work efficiency was also very fast, and on the afternoon of the second day, he replied to Duan Yun with a phone call.

"Duan Yun, I also tried my best, I found this Pan Hong and Liu Xiaoqing through an intermediary, the two of them said that they were unwilling to endorse any goods and were not interested in this matter, so I had no way to ......" Qin Changchun on the other end of the phone said helplessly.

"Director Qin, then let me ask, do you know how much endorsement fees other companies generally need to find celebrity endorsements?" Duan Yun asked.

"This one doesn't wait...... Some are high and some are low, but generally well-known actors have at least about 5,000 to 10,000 endorsement fees, and especially popular ones may have a higher price......" Qin Changchun on the other end of the phone paused, and then said: "But if you want me to say that some actors are relatively high, they also want to make money, but they are afraid that they will lose their reputation because of the endorsement products, so they ......"

"Either it's better like this......" Duan Yun interrupted Qin Changchun's words, and then said: "If Liu Xiaoqing and Pan Hong are willing to endorse, I am willing to give them 100,000 yuan per endorsement fee, and I will take out another 100,000 yuan to donate to our China Children's Foundation in the name of the two of them, which is regarded as supporting public welfare." ”

Duan Yun also knows that the stars of the past two years love their reputation very much, and they are quite cautious about receiving advertisements, far from being like the traffic stars of later generations who give money and want to impress them, in addition to the high endorsement fee, they also need to give them some honorary support, and public welfare donations are undoubtedly a very good lottery.

Founded in 1981, the China Children's Fund (CCGF) is the first public welfare foundation in China, under the supervision of the All-China Women's Federation, with the purpose of nurturing, cultivating and educating children, and assisting the country in developing the education and welfare of children and adolescents, especially in poor areas.

Duan Yun is not a selfless person, but he also participated in some charitable donations and blood donation activities in his previous life, although the amount is not high, but at least for charity, he is still willing to do what he can.

And the reason why this plan was proposed this time, from Duan Yun's heart, was mainly due to the value of business, in this way, Pan Hong and Liu Xiaoqing could not only earn a huge amount of endorsement fees, but also gain a good reputation for themselves, the best of both worlds, should be able to impress them.

"100,000 endorsement fees per person, and 50,000 ...... each person donated to the China Children's Foundation in their name" Hearing Duan Yun offer such a high price, Qin Changchun on the other end of the phone was a little dumbfounded.

"Please ask Director Qin to help me contact Teacher Pan Hong and Teacher Liu Xiaoqing again, after the matter is completed, there will be heavy thanks. Duan Yun said.

"This ...... All right. Qin Changchun on the other end of the phone answered.

"Then I'll wait for good news. ”

"No problem. After Qin Changchun finished speaking, he hung up the phone directly.

After Duan Yun put down the microphone, he sat on the office chair, lit a cigarette, and smoked.

The endorsement fee of 100,000 yuan he gave is definitely sky-high in the current country, and counting the charity donation of 50,000 yuan, it must have broken the record of domestic celebrity endorsement fees.

Although it is still unknown whether Pan Hong and Liu Xiaoqing can be invited to endorse their products at the same time, in Duan Yun's opinion, the temptation of the conditions he offered is too great, and in the case of these two stars, even if they don't value money, being able to donate to charity is also a very positive thing for the reputation and popularity of the two of them.

And as long as Pan Hong and Liu Xiaoqing agree to endorse, then it is enough to support Duan Yun's new product brand promotion strategy, with their fame and advertising, Tianyin Electronics Factory will usher in another sales frenzy......