As the scale of the pig farm expanded, the need to establish a separate brand for pigs became the focus of the debate in Jiagu.

Qi Zheng understood everyone's thoughts.

It is to make Jiagu's pigs "rich and handsome" - "high" refers to positioning and price, "rich" refers to high profits, and "handsome" refers to beautiful people from product quality, appearance to internal and external packaging.

But that's not the point.

"The brand is definitely going to be built, but I think the point is whether a separate brand needs to be established at this stage. Qi Zheng summed it up.

Agricultural branding is a confusing concept.

Qi Zheng has always felt that agriculture is agriculture, and the processing of agricultural products is the end of the FMCG industry.

The difference between the two is that the scale of agriculture is based on quality, while the scale of FMCG is based on brand.

There is a saying that "agriculture has no brand, and whoever makes agricultural products must make a brand, it is money to burn." ”

Although extreme, it is not without reason.

What is Branding?

The endless association of a specific symbol and a specific content with the consumer is the brand.

Without a specific symbol and a specific content, you are a product, if there is no active participation of consumers, you are a brand without any meaning, if no one gives you endless associations, then your brand will have no value-added space, and there is no derivative meaning.

Many agricultural enterprises are very eager to make a name for themselves and bring out sales, so that they are looking for masters everywhere, eager to get guidance and planning, and become famous overnight.

There are not many people in Kaguri who hold such a view.

Nor can it be said that this view is wrong, but only that it is a question of whether the timing is right or not.

This is because, the ingredients, the substitution is strong.

Ingredients are inherently allocated globally, so we can enjoy a wealth of delicious tastes on our tongues.

But in the same way, it is difficult to give consumers a reason to consume this product.

Because even the same type of ingredient will have different flavors.

Wuchang rice tastes wonderful, isn't Panjin rice also sweet and palatable? Why do I have to eat Wuchang rice? Qingyuan chicken is tender and smooth, isn't Wenchang chicken also smooth and fragrant? Why do I have to eat Qingyuan chicken?

So many times, a simple brand, if it doesn't impress consumers, is like no brand.

Specialty agricultural products are the easiest to form a brand – because of the characteristics.

However, specialty agriculture is inherently limited in size – again because of its specificity.

Small things are easy to refine, and they can be done to the extreme.

Once scaled, the quality can easily degrade or decline in a large area, and then it becomes featureless.

Now Jiagu's approach is to go the opposite way and make mass products distinctive.

Although the people of Jiagu didn't know that it was the effect of the spirit array, the reason was clear.

Taking the pig farm as an example, the ternary breed of "Du Chang" is a more common commercial pig breed on the market, but Jiagu has cultivated it into the flavor of local pigs.

In fact, this is the core competitiveness of Jiagu agriculture - the ability to produce products with characteristic flavors on a large scale and stably.

"However, the current pig breed on the pig farm is a general breed, and although it has a unique quality after our breeding, it is not stable enough. Only after we have cultivated a stable pig breed that belongs to us can we really establish a pig brand. Qi Zheng said.

That is to say, agriculture is to return to the essence of products, and the brand is a big pit at this stage. When agricultural products are made into industrialized FMCG, they can go to the brand.

Everyone in Jiagu was impressed and agreed with Qi Zheng's point of view, so the proposal to build a separate pig brand was temporarily shelved.

Qi Zheng finally said with a smile, "The brand is to give consumers a signal of hope." Even if you can't walk on the catwalk, at least you must be in the bar, pretending to be careless about your charm. ”

"It's about getting consumers to pay willingly with an appreciative attitude, rather than passively selling. Looking at the current practice of many brands, it is nothing more than the artistic behavior of hooligans. ”

Everyone was speechless, the truth was this, but these words completely exposed the obscene nature of the boss.

......

And when Jiagu shelved the construction of the pig brand, someone was moved by his pigs.

Kim Woo-soon, a South Korean national, travelled to Hong Kong and Macau after receiving his annual leave.

He loves Chinese food and, of course, prefers to turn Chinese food into South Korean food.

At the Pearl Restaurant, he tasted the main pig dishes.

As soon as the pig enters the mouth, there is only one feeling, fragrant!

This fragrance is full of the natural aftertaste of the countryside.

Eating the pig, he thought of his hometown with smoke curling, green eyes, clear river, and earthy fragrance in the air, as if he had traveled back in time to his childhood, and the corners of his eyes were no longer moist.

And, of course, the amazing pheasant and duck dishes didn't disappoint him either.

Through side inquiry, he learned that the ingredients produced by Jiagu are the key to the birth of food.

Well, he must bring this ingredient back to South Korea, which is supposed to be a delicacy only in South Korea.

After inquiring about the location of Kagaku, he came up with the idea of going to the place of origin to find out.

Just do it.

After several turnovers, Jin Yushun came to Pucheng County.

His Chinese is good, and although he has a crooked nut accent, he communicates without hindrance.

He didn't go directly to Jiagu, but pretended to be a tourist and toured Pucheng County.

After all, it is a vacation, there is no need to be in such a hurry, seeing that the environment of Pucheng County is good, he will also learn about Jiagu while playing.

He went to Daling Village to see the rice field paintings, and also tasted the pheasant and wild duck in the village, which is a local delicacy, which is another surprise.

Then under the pretext of wanting to visit the farm in the village, seeing that he was a foreigner, Uncle Cheng also fulfilled his wish. Therefore, he saw a model of pure ecological chicken and duck raising.

No wonder the flavor is unique.

He also visited the little deer in Linjiang Town, oh my God, it was really full of wisdom, it was really a magical creature, and he could actually see the meaning of contempt in its eyes.

This clever little deer comes from the deer park in the town of Jiagu, and it is said that the antler velvet produced in the deer park is of very high quality, well, he wants to buy some and use it himself.

Finally, there are pig farms.

Although he couldn't get in, he seemed to know that it was a modern pig farm, and the scale was very large, and he was more satisfied.

From the villagers, I learned that the pig farm actually uses pasture to raise pigs. Oh, what a wonderful pig farm, is it so delicious?

After calmly touring around, Jin Yushun found Jiagu Company to discuss cooperation.

Qi Zheng is a little strange, why did South Koreans suddenly come to the door?

Because Wang Yuye was not in the company, Qi Zheng received the visitor.

"You said you were the head of purchasing at The Shilla Hotel South Korea?" Qi Zheng asked.

Kim Woo Soon, "Yes, the Shilla Hotel is part of the Samsung Group, which is one of the largest hotel groups in South Korea. ”

Oh, so you can understand that it is the Samsung group in "South Koreans have three things in their lives that cannot escape taxes, death and Samsung", which can be called the "Samsung Republic".

"And what are you looking for us for?"

Kim Woo-soon said in a "you are honored" tone, "I have a crush on your pig!"

"Oh"

......

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