The news that Pinru wants to make women's shoes quickly spread in the e-commerce circle.

The merchants who make women's shoes are panicking, as if the end of the world is coming.

Now doing e-commerce, no one doesn't know Pinru, especially his aggressive marketing methods, which beat his peers to the ground.

No one wants to be in the same category as the monster that gives away 10,000 rice cookers for free at every turn and sells 30 million a day.

Especially now the top ten merchants in women's shoe sales, they are already fighting each other for low prices, only making a little hard-earned money, and now there is a giant crocodile, isn't it even hard-earned money?

"Women's shoes are so low profits now, why is he here to make women's shoes?"

"I don't believe that if he can eat all the women's shoes business in one family, it's a big deal that I will lower the price and drag him to die together. ”

"Let's all stick together, reduce the price together, and after killing him, we will return to the original price. ”

"That's right, if you don't kill him, everyone will have no money to make. ”

"Let's just say that if he pushes sandals, all of our sandals that are similar to his style will be 30% cheaper than him, and if he pushes heels, we will collectively reduce the price of heels. ”

......

It can be said that the top 10 merchants in the women's shoe category have discussed dealing with a new brand that has not even launched its products yet, which can be said to be unheard of.

This can only be said that the pressure brought to them by Pinruqian's previous performance was too great, and they were afraid that after fattening this hungry wolf, they would not even have grass to eat.

Pinru also lived up to expectations and put the first batch of shoes on the shelves as scheduled.

When they saw the price of Pinru, they realized that the strategy they had made was completely in vain.

Not to mention that it is 30% cheaper than Pinru, and the price of others is directly two or three times that of yours.

Whether you lower the price or not, it makes no difference to others.

Because everyone is not competing in one dimension at all.

It's like a group of elementary school students playing basketball with an NBA star, and before the game, the elementary school students discuss tactics and say that we will trap him and make him not score points.

As a result, people jump over your head and dunk right over your head.

Whether people want to score a dunk or a jump shot has nothing to do with your defense.

Although the strategy developed in advance failed, these merchants were happy.

"If Pinru keeps selling at this price, we don't need to worry about him at all. ”

"He didn't understand women's shoes at all, so he blindly entered the market, and in the end, it was the previous success that gave them too much confidence. ”

"I heard that their boss is still a college student, and I am floating for so much money in exchange, let alone a young man. ”

"Selling women's shoes online is different from physical stores, and no one buys them when the price is high. ”

"Don't be so optimistic, what if he sees that the price is high and he can't sell it, and then drops to a price similar to ours?"

"I placed an order for their products, which have just arrived, the quality is very good, and the cost is definitely much higher than ours, no matter how much it is reduced, it will not be able to reduce our price. ”

When everyone heard this, they were finally completely relieved, and with the mentality of watching a play, they watched Pinru fall into a fight in this category.

The first week passed.

They saw that the models on the shelves had good sales, but they didn't take it to heart.

Who wouldn't make a new deal? They think that these sales must be swiped.

By the second week, sales had increased further, and many models had already sold one or two hundred, and a new batch of shoes had been released.

"They're pretty good!"

People in the group still don't think these are real sales.

In the third week, Pinru's sales were about to catch up, and they finally panicked.

Even if it's brushed, it's too fierce, is it really so many people buying?

In the fourth week, when Pinru's sales were about to surpass theirs, they felt not panic, but fear.

Fear of facing the unknown.

They don't understand why they can still sell if they are so expensive.

......

Lin Xixi is an online shopping expert who takes pleasure in picking up good things online.

However, the last few times she has bought shoes online, she has lost confidence in online shopping.

The picture looks like a good shoe, but when I got it, I found that I couldn't wear it at all.

The quality is ridiculously poor, either grinding your feet, or wearing it twice and taking off the line, twenty or thirty yuan of things, and it is troublesome to refund.

This pile of garbage is left at home, and it is a pity to wear it and not wear it, and throw it away.

Today she saw a pair of beautiful shoes on Taobao, but the price was a bit expensive, two or three times more expensive than the shoes she usually bought online.

In the end, she couldn't help chopping her hands, but there was no way, the model was too beautiful to wear, so she couldn't bear the pain and placed an order.

Before receiving the goods, she had been worried that this was another product that looked beautiful in pictures, but the physical quality was very poor.

However, after receiving the goods, she was really pleasantly surprised, the quality was much better than she expected, and it was completely worthy of the price.

Go to work the next day.

"Xixi, your shoes are so beautiful. ”

Every time I meet a female colleague, I hear a similar compliment.

Although most of these compliments are false, at least it shows that they all noticed the shoes and the money was not spent in vain.

And when they meet male colleagues, they ......

They are always blind, they only look at their faces, their chests, their legs, and they don't pay attention to what you wear unless you don't.

After returning home, she immediately logged on to Taobao and gave a good review.

In addition, she also shared the shoes on Weibo.

As a shopping expert, the source of her happiness is to share the good things she has found with netizens.

"This is Pinru's shoes, which are famous on Weibo. Fans replied immediately.

"I've bought their clothes and think they're good in style and quality, but now do they have shoes?"

"The shoes are good-looking, squat a link. ”

......

Lin Xixi read the comments of fans and realized that the original product was so famous on Weibo.

As a fashion buyer, I didn't even hear of this brand, and I suddenly felt a little ashamed.

She hurriedly went to buy a few more clothes, otherwise she wouldn't be able to participate in talking to her sisters about this brand in the future.

There are many customers like Lin Xixi, who want to buy a better pair of shoes, but don't know how to choose.

Taobao can only see pictures, and the pictures taken by merchants are seriously inconsistent with the real thing.

The magic of Pinru is that customers open Taobao and have a feeling of standing out from the crowd among many products.

Shooting, modeling, background, copywriting...... Every bit is just right.

At first glance, it looks more premium than other brands, and it's worth the price.

After receiving the goods, its quality is more worthy of the price.

To this extent, even if there is no strong promotion, it can still be sold slowly.

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