137. a foot mold

After doing a double eleven, Luo Xiu finally had a large amount of money in his hands.

Products such as clothing and electrical appliances can already develop steadily, and they don't need to spend too much energy on their own.

And the development has almost reached the bottleneck, and we can only wait for the market to grow.

Now that he wanted to make more money, he had to expand into new categories, so he set his sights on women's shoes and women's bags.

The manufacturer of the shoes has been found.

There are three local women's shoes in Guangdong Province, namely Yangcheng, Huicheng and Guancheng.

In particular, Huicheng has thousands of shoe companies and hundreds of thousands of employees, and it is said that more than 70% of the world's women's shoes come from here.

Whatever shoes you're looking for, you'll find them here, and they're very affordable.

Relying on industrial advantages, Luoxiu easily solved the problem of supply of goods.

In fact, when girls buy shoes on Taobao, in addition to recognizing individual brands, they really only look at the style.

Especially Taobao in 09, there is no brand at all, as long as it looks good, you can buy it.

Guan Shiyu once again showed her amazing ability to choose models, and among the mountains of goods, she can always quickly find trendy and popular styles.

The most difficult product stage was easily solved.

The rest is pricing and sales strategy.

Luo Xiu opened the Taobao website and looked at all kinds of foot ...... No, I looked at all kinds of women's shoes and found that almost all of them were low-priced products.

Pinru clothing focuses on fast fashion, and the crowd is positioned as campus girls and young white-collar workers, and it is also the main group of online shopping at present. The price is not expensive and not cheap.

Of course, Pinru's shoes can't be too cheap, and they must be in line with Pinru's own fast-fashion brand positioning.

Taobao now generally sells shoes for 30 or 40 yuan, and Luo Xiu hopes to sell them for 1 or 200 yuan.

Of course, the quality will also be better than the low-priced products.

So the question is, why is it that in Taobao in this era, only shoes for thirty or forty yuan can sell well, and the sales of shoes above this price are very low?

Is it because everybody doesn't have money? Of course not.

Luo Xiu placed an order online, bought dozens of pairs of women's shoes and came back, and finally found the problem after careful comparison.

Customers can only see pictures when buying shoes online, and there is no difference between the two shoes, one pair sells for 40, and the other sells for 150, the price difference is several times, and most people of course choose the pair for 40 yuan.

Then there is another one that looks similar, but only sells for 30, and then the 40 one can't sell again.

After Luo Xiu got his hands on it, he found that the quality of the 30 and 150 was still far from the same, but the customer couldn't see any difference through the pictures.

As a result, in order to be able to sell these shoes on the Internet to win their opponents, the price is getting cheaper and cheaper, and the corresponding quality is getting worse and worse.

High-priced shoes are slowly running out of living space.

This is the phenomenon of "bad money driving out good money" that is common in online goods.

Consumers who really want to buy good goods will slowly give up online shopping and return to physical stores.

There is no way to crack it, you have to make it seem to customers at a glance that the visual presentation of your entire store is much better than those cheap products.

At first glance, customers feel that you should sell your item for a high price.

Customers walk into a luxury store differently than a street grocery store, and high-priced stores should also be distinguished from low-priced products.

These low-priced shops, not to mention the poor quality of the pictures, when they need to show their feet, they often find a random employee in the company to act as a foot model.

No matter how good-looking the shoes are, if they are worn on a little fat pig's trotters, their appearance will be greatly reduced.

And the fairy's feet, even if you wrap a few sticks of grass around your feet, it is a very creative pair of straw sandals, which are worth buying at a high price.

The same pair of shoes, worn on different feet, can have a completely different effect.

I heard that those foot models who make money with a pair of feet, in order to maintain their feet, will also apply a mask to their feet, so that the skin on their feet becomes more delicate, fair, smooth and soft.

In addition, there are many rigid requirements, such as slender and slender feet, neat and beautiful toes, and translucent and complete toenails......

Luo Xiu compared these conditions one by one, and it seemed that his girlfriend was quite compliant.

In addition to her long legs, she also has very good-looking feet.

Last time we soaked in the hot springs together in Yueben, Luo Xiu spent most of his time staring at Guan Shiyu's feet.

However, she has to pick and choose models every day, and there are too many things to do, so it is impossible to waste time shooting.

And when she was doing women's clothing before, she also refused to appear on the camera, and this time is no exception.

Now, in order to choose a good pair of feet, Luo Xiu has found dozens of foot models, lined up to take off his socks, and let him choose them one by one.

I almost threw him up.

It turns out that not every fairy's feet are fragrant, and some of them also have smelly feet.

And in order to protect a pair of feet, they wrap them tightly every day, and now they take off their socks, and the smell is ...... Vomit!

The key is that in order to take into account their feelings, Luo Xiu can only pretend that nothing has happened, and his face does not change.

I knew that I would have agreed to Li Shan's application and let him do this drudgery.

After half a day of selection, Luo Xiu finally found a pair of feet that met the requirements.

To describe it in Li Bai's poem, that is: the feet are like frost on the clogs, and there are no crow socks.

Du Mu: The discretion of the ruler is reduced by four points, and the slender jade shoots are wrapped in light clouds.

Cao Zhi: Ling Bo is a microstep, and Luo socks are dusty.

If Li Shan was present, he would only say:, so white, so tender.

Say goodbye to this difficult job.

Back at the company in the evening, Guan Shiyu helped Luo Xiu order a takeout and put it heavily on his desktop.

He looked at the two elbows on the lunch box and suddenly lost his appetite.

After looking at the feet for a long time, what does it mean to give me two trotters now?

"This elbow is too greasy, can you change it?"

Luo Xiu asked helplessly.

"I thought you liked hooves?"

Luo Xiu heard that her tone was a little wrong, and immediately pulled her to her side and sat down, and said with a smile: "I originally liked it, but I saw so many stinky feet today, and now I am a little disgusted." ”

"The feet of other fairies are fragrant, how can they stink?"

"Don't talk about it, I'm sick to my stomach again. Luo Xiu made a vomiting motion, "If it weren't for work, in order to earn enough 100 million as soon as possible, I wouldn't have sacrificed so much." ”

Luo Xiu had an aggrieved expression.

"Then you still can't eat!" Guan Shiyu immediately relented.

"I can't eat it unless you feed me. ”

"I don't want it. ”

"Then I won't eat it. ”

"Okay, well, feed you, feed you. Guan Shiyu took a mouthful of rice and sent it to Luo Xiu's mouth, "Come, open your mouth." ”

She is also very helpless, obviously she has found a boyfriend, sometimes it feels like she has found a son, and sometimes it feels like she has found a father.

It is said that girls can turn their faces faster than books, and boys can seamlessly switch between naivety and maturity.