In this era, there are really not many powerful people to do e-commerce.

Luo Xiu actually doesn't need to be so complicated to make Pinru.

There is no need to spend money on brands, nor do you need to engage in Weibo to raise Internet celebrities.

As long as the selection is a little better than others, the page is a little better, the order is desperately swiped, and dozens of stores are opened, you can easily make a lot of money by using the traffic on the site.

But just earn two or three years, and your approach will soon be copied by others, and the price will be half cheaper than yours.

They can drain you to death at a loss, or he himself dies, and you have only half of your blood left, and then the next one dies.

The bigger the market, the more competition there will be.

The simpler the practice, the easier it is to be replicated.

Everyone fought in the Red Sea and died in the involution.

For example, the sharing bicycle model is too simple, as long as there is money, you can enter the market, and the result can only be consumed by each other in the competition.

I can't make any money, but you don't want to, it's up to you to see who dies first.

If you want to make Pinru bigger and bigger, if you want to get a brand premium, and if you want to maintain a certain profit margin, you have to establish your own moat.

The deeper and wider the moat is dug, the harder it is for others to cross the moat and invade your territory.

Simple businesses can also build moats.

It's very simple to produce a bottle of Coke, and everyone can produce it, but for so many years, Coca-Cola and Pepsi are at war, and other small brands have no chance to challenge.

Because these two brands have dug a deep and wide moat.

The moat of carbonated drinks is not only the brand, but also the price.

Prices have risen several times over the past decade, but the price of Coke has remained almost unchanged.

The two companies have automated production lines and reduced costs through large-scale production.

It is impossible for the new brand to have such a scale of production as theirs, which means that the new brand will lose money after deducting the cost of production management, transportation and warehousing, promotion, and channels.

This is their moat, so deep that other brands don't even have the courage to give it a try.

People would rather compete for five dollars a bottle of juice, energy drinks, and tea...... The moats of these categories are relatively not that deep.

The things that Luo Xiu is doing now are exactly what others can hardly replicate.

When other clothing brands reacted and also wanted to find influencers to promote their products on a large scale, the prices of influencers had already risen.

Now a few hundred to a few thousand yuan can let a Weibo big V help you send an advertisement, and in the future, the maximum bid price of an advertisement on a WeChat public account is 800,000.

More importantly, Luoxiu recruits customers as members through QQ groups, and develops customers into fans through Weibo.

These members and fans are the real moat.

It is precisely because of this moat that Pinru can gain a leading advantage in the future competition.

What Luo Xiu is doing now is not only for the current Double Eleven, but also for the long-term development in the future.

......

10 November 2009.

After many efforts and two months of preparation, Double 11 is finally coming.

Losiu himself made the final checks.

Supply chain department: all products have arrived in the warehouse, ERP system testing is stable, part-time packaging personnel are on duty, and express vehicles are on standby.

Design Department: event warm-up, event countdown, event, post-event ...... The page images for different time periods are also fully designed.

Customer Service Department: Various quick reply terms have been developed to prepare for the influx of customers.

......

Luo Xiu checked every detail countless times, more seriously than any Double Eleven before he was reborn.

After confirming that it was really okay, I sat down in my office chair and waited for the arrival of 12 o'clock in the evening.

Before he could sit down, the teacher of the school's new e-commerce class came over with a group of students to visit.

"Teacher Huang, why are you here?"

Luo Xiu had no choice but to get up to greet him.

"I heard that you are going to hold an event here, I will bring students over to visit and study, feel the atmosphere of the promotion, it won't disturb you, right?"

"No, no, you can visit casually, but we have been busy in the past two days, and we may not be well greeted, please understand!"

"Is there anything you need help with? Just ask, there are a lot of us. ”

This lecturer Huang Liyuan was transferred to be in charge of the teaching task of the e-commerce class for the first time, and he was also worried that he would not be able to teach these students well, and wanted to learn something from Luo Xiu.

"Not for now, we've all arranged it. Luo Xiu turned to Lin Bao'er and said, "Sister Bao'er, you come to entertain Teacher Huang and these students." ”

If they come over early, Luo Xiu can also arrange for them to work part-time as customer service during this time, and throw them to the warehouse to pack them if they are black-hearted.

Now they come here temporarily, without training, it is impossible for them to face customers, so they can only be spectators.

These students saw the lights in the office as if it were the New Year. A variety of drinks and snacks are provided free of charge.

I thought that the benefits of the e-commerce company were so good, and I really didn't choose the wrong major.

They don't know that all these benefits are prepared because of Singles' Day.

After a while, Zhang Jiarong rushed over, saw Luo Xiu from a distance, and shouted: "Brother, I can't stay in the warehouse, come to you to have a look, help you cheer up." ”

More than eighty percent of his business volume comes from Luo Xiu, and if Luo Xiu falls, then he will not be able to support it.

So his nervousness about this event is not lower than that of Luo Xiu.

Luo Xiu can still know in his heart, he can only pray for God's blessing.

"Okay, you're here watching. ”

Luo Xiu was not surprised by his arrival.

It didn't take long for Xu Yujiao from the garment factory and the representative of the Taobao Yangcheng office to also rush over.

Both of them had to come over to watch the battle in person to see how Luo Xiu would win the battle.

By 11:30 p.m., Losho had two things in front of the bar.

One is the flop card used in basketball games, which is used to broadcast the transaction amount in real time, and the unit is "10,000 yuan".

Taobao has not yet released a data Rubik's Cube, and can only manually broadcast the turnover.

There is also a locked suitcase that Luo Xiu opens in front of everyone.

"Wow!"

When everyone saw the contents of the box, they couldn't help but shout out.

"Here is 400,000 cash, after completing 15 million, you will start to send money, if you sell out 30 million goods, you will take all the 400,000. ”

"Wow, wow, wow......"

The employees were so excited that they couldn't stop it.

Compared with making money to a bank card afterwards, it is not as exciting as sending money directly on the spot.

Even the e-commerce students who came to visit shouted that it had nothing to do with them.

The last ten seconds.

Everyone shouted together as if they were counting down to the new year: "Ten, nine, eight, seven, six, five, four, three, two, one." ”

"Launch!" shouted Li Shan, who came to see the excitement, causing laughter in the hall.

Guan Shiyu stood beside Luo Xiu, reached over with his small hand, and silently grabbed his big hand.