In 09, Weibo seemed to become popular overnight, quickly defeating various forums and post bars, and occupying the entertainment time of netizens.

Before Weibo, whether it was the school intranet, Tieba or other major forums, it was a group of grassroots people who communicated with each other, and it was difficult to form a celebrity effect.

The emergence of Weibo quickly attracted a large number of elites, business celebrities, entrepreneurs, singers, movie stars, writers, painters, and jokers...... Celebrities join in.

On the other hand, it also gives many talented grassroots the opportunity to become celebrities.

Let ordinary netizens be able to get close to celebrities, communicate with them, and listen to their opinions.

Everyone wants to be recognized by others.

Naruto was ostracized by the people around him since he was a child, and in order to be recognized by everyone, he aspired to become the Hokage.

And on Weibo, you can always find some celebrities who agree with your three views.

Every time a major event occurs in society, I will be the first to see what opinions are expressed by the bloggers I follow.

If you see them express their views on everything with you, you will be very happy in your heart, and I really didn't mistake you.

If one day he takes the opposite position with you on an important issue, there will be a feeling of "you are such a person, I misread you".

Later, Weibo began to divide into one formation after another, each huddling together to keep warm.

Luo Xiu has been released from the beta version of Weibo and is now the first big V with millions of fans.

He understands too well the principle of Weibo's early followers.

Public welfare activities in the summer vacation, the next forwarding lottery, forwarding donations...... These rotten methods used in later generations were simply a weapon for increasing fans in the early days.

College student entrepreneur, young entrepreneur, initiator of Pinru public welfare action...... The multiple identities have also aroused the curiosity of netizens.

There are many ways to attract attention, but the reason why he can retain netizens and keep them paying attention is his natural humor cell.

Luo Xiu is a very funny person in his daily life. Even as a boss, he can always make employees laugh.

The trend of Weibo changes frequently, and only the joker will never get angry. Unless he exhausts his talents, he will never be able to create a good joke.

Luo Xiu is not only very good at making up jokes, but also has countless funny jokes that he has read before he is reborn.

In the comment area of Luoxiu Weibo, you can always see such a message:

I cried and closed the Korean drama, and came out of Luo Xiu's Weibo with a smile. ”

"What's in it for you to laugh at me?"

"This is a man who makes me laugh out of my abs. ”

"Other celebrities' Weibo makes my heart move, but your Weibo makes my belly move. ”

When Luo Xiu saw this comment, he immediately replied: Is it a belly movement or a fetal movement with laughter? You make it clear to me, don't tarnish people's innocence out of thin air, I will not be responsible.

This kind of humorous interaction made netizens feel his authenticity and down-to-earthness, and they gave Amway to the people around him.

Of course, Luo Xiu did all this for business.

Unmonetized fans are no different from zombie fans.

Today's big Vs just want to increase their fans and become popular, and they haven't realized how to make money with their fans.

And Luo Xiu has only one purpose from beginning to end, which is to use Weibo to improve the popularity of Pinru and attract traffic to the store.

Now, in addition to at least one funny joke every day, what he does the most is to promote the upcoming Double 11 event to netizens.

Luo Xiu also has a group of part-time models under him.

After raising them for so long, they finally came in handy at this time, and all of them became the ambassadors of Pinru clothing.

Their job is simple, as long as they post photos on Weibo regularly.

These photos were all taken and retouched by Pinru's photographers, and were not only used on the inside pages of the products, but also for the promotion of Weibo.

Not only do boys pay attention to these good-looking female models, but girls also like to look at beautiful women.

Boys only look at their faces, their chests, and their legs. As for the clothes on their bodies, the boys only want them to wear as little as possible.

Girls are different, in addition to looking at the face, chest, and legs, the dressing and matching of the body is also an important thing for them.

Seeing the models look so good, it must look good in their own clothes.

When they see the style they like, it's hard not to click into the store to check the price.

Luo Xiu also set up a Weibo operation group for this purpose, signed contracts with these model ladies, and helped them operate and manage these Weibo.

These beautiful models with good looks and figures, after professional Weibo operation, quickly attracted a large number of fans.

In daily activities and new models, they can also create explosive models through their Weibo drainage.

The future of online celebrity stores is this model, the most famous of which is ......

In addition to the group of art academy models he kept in captivity, Luo Xiu also found countless big V promotional materials that grew up from the grassroots, such as this Double 11 event.

They themselves are just grassroots, and after they suddenly became popular, they never thought that they would be able to make money through advertisements on Weibo.

Any emerging media, before the majority of businesses have discovered its value, has the lowest cost and the highest output ratio.

For example, when the WeChat public account and Douyin talent of later generations first emerged, merchants could find high-quality talents at a very low price to promote the brand and achieve very good results.

At first, these talents just want to have fun, and they are happy to make a little money.

Later, more and more businesses came to them for advertising, and the cost naturally rose, and the input-output ratio became lower and lower.

Now Luo Xiu has collected a large number of middle-level and above Internet celebrities at a very low price.

Let them wear Pinru's costumes before Double 11 and plant grass to their fans.

Coupled with the follow-up comments of countless machine trolls, it has created the false impression that Pinru clothing is popular all over the Internet.

It seems that if you don't have a piece of clothing on your body, you can't keep up with this Internet era.

Such a large-scale network publicity is the confidence for Luo Xiu to win the sales target of 25 million.

......

If Luoxiu has contracted the promotion of social media, then Taobao has contracted major portals, as well as traditional advertisements such as offline subways, buses, and elevators.

This kind of online + offline publicity formation makes many people who have never shopped online can't help but ask what is the Double 11 promotion, is it really so cheap?

People have a herd mentality.

When you see a restaurant waiting in a long line, everyone will follow the trend and go to the line.

I heard that the vinegar fish in West Lake is delicious, so I must try it.

Now everyone is saying that it is very cheap to go to Taobao to buy things on Double 11, and it feels as if if you don't buy it, it is equivalent to a loss.

Especially after seeing the surrounding area fall into madness, all the sheep are moving forward, and even if you already see that there is not much grass in front of you, you can't help but follow.