Chapter 179: Action

Dongsheng currently has the largest investment volume in Kanem, even exceeding the old state-owned enterprises that have been cultivated in West Africa for 30 or 40 years.

I heard that Cao Mo mentioned that Shen Ji may support them to win Huachen's general agency or general distribution rights in the West African market, no matter whether this matter can be done in the end or not, Xu Bin will definitely not reject meeting him.

Xu Bin didn't think that Cao Mo was talking big, after all, Lu Yan, the young owner who forced Taihua to retire at the card table, Xu Bin saw Shen Ji also sitting at the card table, talking and laughing with Cao Mo.

Cao Xiong didn't see too many flaws after eating, so he paid for it and left first.

Xu Bin and the others were going to talk about business in the afternoon, and of course the three girls Cheng Xi, Yu Jing, and Chen Chang would not bother them anymore, so they made an appointment to go shopping.

Cao Mo called Shen Ji and made an appointment to meet at the Blue Bay Cafe opposite Dongsheng Building.

Shen Ji had a meeting in the afternoon, and Cao Mo and the others rushed to the Blue Bay Cafe first to sit down.

At this time, Xiao Jun, who had been holding back for a long time, opened his mouth and asked, "Are you really playing such a big game in Kanem?"

Xu Bin must have boasted to Xiao Jun about his deeds in Kanem in the morning, and Cao Mo smiled:

"Usually play cards are petty fights, not so scary, that time is vindictive, forced to be anxious, but in the end it didn't work! If you want to go to Kanem, you still have to be mentally prepared. In Draculamo, it's really boring outside of work. The dark-skinned, thick-lipped Yoruba girl on the street will probably not be of interest to you. The local law and order is chaotic, especially the frequent violent crimes against the Chinese, there are almost no entertainment venues that we Chinese dare to go to, and it is particularly easy to indulge in gambling. It is easy for many people to make money there, but in the end, they owe a lot of gambling debts and can't turn over......"

"How are you doing in Kanem now?" Xiao Jun asked with interest.

"I should be okay with Kanem, you have to be interested, not afraid of getting sick, it's really okay to arrange 800 black girls for you. Cao Mo grinned.

"Eight hundred black girls are young models, you should enjoy them yourself!" Xiao Jun said.

Cao Mo said to Xu Bin Zhengse at this time: "Because I don't want my family to worry, some of the things I did in Kanem have never been mentioned to my family, and sometimes when I mention Kanem's situation, I have never reported good news or bad news - just now I mentioned Huachen's general distribution in West Africa, I am actually very interested in participating in investment." Tell me how much financial support you need to be able to secure the general distribution rights in the West African market – of course, you have to be interested in it first!"

Although the gamble between Lana Dere and Lu Yan ended unhappily, the impression left by Cao Mo on Xu Bin is obviously indelible.

Especially Cao Mo has already made an appointment with Shen Ji, Xu Bin will not think that he is joking at this time.

Of course, Xu Bin asked Xiao Jun to meet Cao Mo today, just to get acquainted, where did he think that he would talk about this matter?

Xu Bin took a deep breath, groaned for a while, and said:

"As the saying goes, I would rather be the head of the chicken than the tail of the phoenix, of course I personally have this will, but in terms of my personal ability, that is, after thinking about Draculamo, I will use the hundreds of thousands of funds accumulated in the past few years to invest in a car dealership first. However, if you want to take down the general distribution rights of the entire West African market, it is difficult to talk about it without 50 million funds......"

"......" Cao Mo looked

came to the conclusion that Xu Bin did have the idea of investing in the car dealership first after arriving at Draculamore, and motioned Xu Bin to continue.

Xu Bin then explained many details such as channel construction, after-sales service system establishment and marketing to Cao Mo one by one.

Huachen was dissatisfied with the previous general distributor, so he took back the general distribution rights and decided to directly send employees to various parts of Africa to do the market.

It is no longer possible for them to get the general distribution rights of the West African market first and then slowly go to the market, unless they make higher performance commitments and market investment than Huachen's current plan.

Of course, if they can do this, Xu Bin will fight for it in person, and Hua Chen should also be willing to adjust the plan.

After all, in this way, the specific implementation team and plan have not undergone any major changes, but a considerable part of the market risk can be passed on, who would not be happy?

Huachen is responsible for several sales companies in the regional market in Southeast Asia, all of which encourage the core backbone to participate in the shares, in addition to the convenience of financial management, but also to improve the enthusiasm of sales personnel.

Shen Ji didn't get out until three o'clock in the afternoon, and at this time, Xu Bin happened to give Cao Mo a detailed introduction to the West African marketing plan.

"Xu Bin is the sales manager of Huachen Industrial Motorcycle and Engine Division," Cao Mo introduced Shen Ji to Xu Bin and said, "Manager Xu now needs 50 million funds to win the general distribution of Huachen Motorcycles in the West African market, is Mr. Shen interested in participating?"

"What kind of pit did you dig to trick me into jumping in?" Shen Ji asked with a smile.

"If you say so wronged, then I won't hurt you this time. Cao Mo said.

"Tell me about the specific situation, you can't just sit down and ask me to pay for it!" Shen Ji said.

Seeing that Shen Ji and Cao Mo were talking in a very relaxed tone, Xu Bin's heart was half relieved, and he immediately repeated the relevant situation to Shen Ji.

"Are you very optimistic about the motorcycle market in West Africa?" Shen Ji asked with a slightly puzzled look at Cao Mo.

At present, there are many venture capital funds in China, but the initial investment is extremely risky, and for the necessity of risk diversification, the amount of venture capital for each project will not be too high, ranging from hundreds of thousands to tens of millions.

If Cao Mo wants to set up a venture capital fund with a limit of 50 million, specifically look for suitable projects in Kanem, and disperse them into seven or eight projects to invest, Shen Ji will definitely participate without hesitation, but in a project, the initial investment is 50 million, which can be said to be a stud in the game.

Xu Bin's coherence is clear, and the fact that he was able to secure the opportunity to be in charge of the West African market within Huachen shows that his ability has been tested, but it cannot completely hide the risks of this project.

Even though the motorcycle market potential of Kanem and the entire West African market is very large, Dongsheng has developed the West African market before, and it has almost been a relatively small investment in the early stage, and it took more than a year to increase its efforts.

Now they plan to win the general distribution rights of Huachen motorcycles, and they will use 50 million yuan to open up the market this year, which can be described as a huge move.

Shen Ji even felt that he could negotiate a more secure plan with Huachen Group, such as promising 50 million market investment to be implemented within two years.

In this way, the whole project only needs 10 to 20 million start-up capital is enough, and the risk can be controlled.

"I set up a mechanical and electrical equipment leasing and trading company in Draculamo two years ago, but I have never found a good project, and I have not

I have the energy to do this, but I have been thinking about it," Cao Mo said, "As far as domestic products are exported, Kanem is mainly concentrated in three categories: fast-moving consumer goods, mechanical and electrical engineering construction equipment, and various construction metal and non-metal materials. Screening projects from these three categories, motorcycle and engine parts may be the largest market we can currently cut into Kanem and West African countries, and this opportunity is relatively rare at the moment - with the quality and price advantage of Huachen Motorcycle, our investment is small, in fact, it is not conducive to quickly seize the market......"

At present, the foreign brands from developed countries dominate the Kanem motorcycle market, and their sales are often more than 2,000 US dollars, which directly suppresses the purchase hopes of local ordinary people.

The two Chinese-funded brands that have entered Kanem, their sales strategy at this time is to slightly open up some gaps with foreign brands, but it is not obvious, and the core is to pursue high profit margins of bicycles.

If Huachen wants to be safe, it is to adopt the same market strategy as the other two Chinese-funded brands, not to pursue scale, just to sell one to earn a full three or five hundred US dollars, the corresponding market investment is much lower, and in the early stage, it even only needs to specialize in a few key cities such as Dracula, Isedan, and Cadero, and there is no need to roll it out in an all-round way.

Xu Bin's previous marketing strategy for Huachen Motorcycle is to seize the low-end market that Kanem is currently neglected with a price advantage, and fully occupy the market in 37 states in Kanem.

At present, the two Chinese-funded brands that have entered Kanem have been competing with Huachen for more than ten or twenty years, and they are among the top five domestic brands, and they also have a great cost advantage.

In this window period, the marketing investment must not be low, and to strive to spread out in the 37 states of Kanem at the same time, the early marketing investment is very terrifying.

Xu Bin's thinking is very much to Cao Mo's thoughts.

State-owned motorcycle bicycles in the quality and product of the reputation, for the time being can not compete with European, American, Japanese and Korean brands, if the one-sided pursuit of high profit margins of bicycles, to put it bluntly, foreign brands to strive for the high-end market, the market is difficult to do bigger, not to mention, compared with the other two state-owned brands, but also left behind.

And then more and more state-owned brands, and even cheaper and low-quality Indian brands entered, the pattern of high profit margins of bicycles will inevitably be broken.

At present, Cao Mo did not set a price in the cement market in Kanem, in addition to not daring to easily offend Kanem's cement producers, another reason is that he only has a cost advantage, but no capacity advantage.

And the cement market in Kanem is closed, and Cao Mo certainly doesn't need to take the initiative to break this pattern......

There is another reason, Cao Mo will not say it in front of Xu Bin and them, but directly make up a text message and send it to Shen Ji's mobile phone.

That is, their current influence in Kanem is mainly limited to Lonta, and their influence outside of the Lonta region is very weak.

Cao Mo suspects that Baha has become wary of them, and he needs to enlist more support in Draculamo and other parts of Kanem before Baha and the Jidam family can take targeted action, so it is an excellent opportunity to establish a distribution channel in Kanem through Huachen Motorcycle, and establish cooperative relations with car dealers, distributors, advertisers, and repairers from all over the world.

This action should also be done sooner rather than later......