The monthly sales increased at a triple-digit growth rate, and more than 500,000 agricultural producers were directly connected to the platform and farmers, and more than 30 agricultural product brands with sales of 10W+ were produced in just one month......

These figures all prove that the "Yipin" e-commerce platform may not be the largest agricultural product uplink platform in China, but it must be the fastest growing agricultural product uplink platform.

After a few years of the strong wind of "Internet + agriculture", is the road of e-commerce of agricultural products finally feasible? This is the focus of the common attention of the Internet and the agricultural community.

Together with Yonghui Supermarket, which belongs to the Jiagu system and is also the largest offline physical fresh supermarket in the country, they are asking Jiagu about the details of easy fighting.

But even within Jiagu, many people are not psychologically prepared for the hurricane of Yipin.

"Teya, this is too easy, isn't it? ”

"Yes, we knew that the market acceptance was so high, we would have figured it out ourselves. ”

"It's easy to build an e-commerce platform, but how to operate it in the future? We don't have Internet business genes, it's not as good as it is now, at least we are the second largest shareholder of Yipin......"

"Haha......"

Whispering in the conference room of Jiagu's headquarters, like many Internet companies, Jiagu's senior management also did not expect the momentum of Yipin's development to be so fierce.

"There is no doubt that we at Jiagu have invested a lot of resources in Yipin. Qi Zheng glanced at everyone, with a serious expression, and said: "But this is also a test, a test of the efficiency of the supply chain of Jiagu's agricultural products." ”

The problem of e-commerce of agricultural products cannot be adapted to the industrial system with its roots at the source.

In order to effectively realize the upward movement of agricultural products, involving multiple links in the supply chain, industrial chain and value chain, it is necessary to "pass five levels and cut six generals" and solve various constraints and bottlenecks one by one.

"To sell agricultural products on a large scale on e-commerce, standards are a pre-issue. Appearance standardization, quality standardization, production standardization...... Now it seems that the standards set by the production units can stand the test. Qi Zheng looked at the person in charge of Jiagu Agriculture.

"The relevant traceability system is also good, users only need a QR code to swipe over, you can trace back to what place is produced, which farmers come to plant, what medicine is sprayed in the growth process, what fertilizer is used, the final test is unqualified, can you eat with confidence, etc., if there is a problem, you can go to whom. Qi Zheng looked at the person in charge of the safety supervision department.

Facts have proved that the Chinese people do not have too high requirements in this area, they do not ask for organic products, they only hope that the medicine and fertilizer used by the producers will not endanger their health.

"There is also the promotion of agricultural product branding, effectively cultivating and promoting a number of reliable corporate brands, not just what the region's agricultural products are good, but what enterprise and what brand of agricultural products are authentic, which is the right posture to promote agricultural product brands. Qi Zheng looked at the person in charge of Jiagu International.

Domestic agricultural products generally only focus on the building of regional public brands, but as a result, the problem of counterfeit and shoddy products emerges in an endless stream. For example, the output of hairy crabs in Yangcheng Lake is only about 8,000 tons, but there are as many as 70,000 tons in the market, and there are "bathing crabs"; the output of apples in Luochuan is only about 600,000 tons, but I don't know how many tons are circulating in the market......

"Anyway. Qi Zhengmeng clapped his hands and said with a smile: "What I see from the smooth sailing of Yipin is the comprehensive opening of Jiagu's agricultural product supply system from the supply chain to the industrial chain to the value chain, and finally through the concerted efforts of everyone, the breakthrough of agricultural products will be realized." ”

Before Qi Zheng's words fell, there was a warm buzz in the conference room.

Who's to say it isn't?

Starting from the field, an agricultural product has to go through sorting, packaging, preservation, transportation, and re-transportation, which is a complex system engineering.

After more than 10 years of building, we all know that the scale of Jiagu's agricultural product supply system is not small, but there is no reference point for the actual efficiency.

Now there is the explosion of Yipin, which is enough to prove that this system can adapt to the rhythm of the Internet.

What's more, Jiagu can also continuously improve production, packaging, logistics and other links according to the feedback of the Yipin platform and the feedback of consumers, so as to build a more efficient production and marketing system.

In this sense, the value of the easy-spelling platform itself is not so important.

Ding Xian of the Strategy Department also took over the topic: "Don't look at Yipin's explosion so violently, but its weakness is still obvious." Aside from the dependence on Jiagu, the dependence on capital is also quite large. Both user acquisition and retention require high subsidies, and the platform is estimated to continue to lose ...... in the next few years."

"Another point, compared with the first two e-commerce giants, Yipin has not yet formed its own moat. ”

Alibaba's e-commerce platform has a double insurance of user scale + payment tools, so that once users enter the platform, their user assets can easily become assets with financial attributes and precipitate, and their stickiness is relatively high.

Although the payment tools of Jingdong Mall cannot be compared with the former, the self-owned logistics and distribution system built by spending a lot of money in the early days has become a strong barrier, forming a double insurance of "user scale + self-owned logistics".

As a latecomer, Yipin can only start from the most difficult, hardest, and least humanly made agricultural products. In the early stage, you can rely on Jiagu, but in the end, you have to return to the service level and supply chain capacity, which is the essence of e-commerce.

Of course, if Jiagu's status as the second largest shareholder remains unchanged, in a sense, Jiagu is one of the unique moats of Yipin.

Wang Yuye, the big housekeeper of the group, closed the information and said with a smile: "Well, as far as I know, Internet giants such as BAT, as well as many investment institutions, are in contact with Yan Chao and began to negotiate Series B financing. ”

"Financing again so soon?" someone wondered.

"The user growth is too fast, and the speed of burning money is beyond Yan Chao's expectations, but are you planning a B round of financing?"

"That's too fast. I guess there are a lot of people who actively follow up because of the fact that Yipin is standing behind us. ”

"Then are we still going to invest? This Internet burns money, and it's not too much......

Seeing their appearance, Qi Zheng couldn't help but laugh and said, "Yan Chao doesn't plan to rely only on Jiagu. He plans to invest more than 50 billion yuan in the next five years through financing to invest in the development of 'new infrastructure' in agriculture and rural areas, promote the establishment of 1 million rural online stores with annual sales of one million, and create another moat for easy spelling. So, he wanted to reach a 10-year strategic cooperation framework agreement with Jiagu, and I agreed. ”

Many people grinned.

In an area that is easy to develop on a large scale, Jiagu has laid a good foundation. In other words, the remaining areas that Jiagu has not yet set foot in are either difficult terrain or difficult for farmers...... In short, it's all hard bones.

Yi Bang wants to deepen his moat, but now it seems that he can only gnaw hard bones.

Supporting Yipin, which can not only promote Jiagu's standards, but also complement Jiagu's supply chain, no matter from which point of view, should be a good thing for Jiagu.

If you think about the scale of the investment in the sky, no one objected.

"Where do you start to deepen the transformation?"

Qi Zheng's tone was heavy for a moment: "Yan Chao heard about the car accident that happened in Su Province that was related to us, and decided to start with Su Province. ”

Qi Zheng's words made the atmosphere at the scene also settle down.

......