In August 2014, the e-commerce platform "Yipin", which received Jiagu's A round of investment, was launched quietly.

said "silent", because in the field of e-commerce, there were two mountains to suppress in the front, and countless e-commerce platforms fought in the back, and Yan Chao, the founder of "Yipin", is not a well-known person, and not many people pay attention to it in the industry.

But the market's reaction has not been quiet.

Since Yan Chao has done both e-commerce and games, he does have a set of understanding of the front-end, including how to make good software products. Moreover, he was born in the Jiagu system, full of "local flavor", and has more understanding of the business in the field than that of Internet entrepreneurs who started in the Fifth Ring Road.

Similar to the spelling in Qi Zheng's memory, the "Easy Spelling" platform provides consumers with two shopping methods: "individual purchase" and "group purchase". While the "buy alone" option can make a faster purchase, most people prefer to buy in a group with a lower price. Users can "join an existing group" to achieve low-cost purchases, or "start a new group", forward and share the product link to social platforms, and the order will take effect when the specified number of people is reached.

This is the social e-commerce model based on acquaintances - "social" improves the user's sense of participation in shopping, while "acquaintance" solves the problem of trust. Users find acquaintances to help with orders based on social platforms such as WeChat, and new buyers can share links to find acquaintances again.

Well, the main thing is that the price of the group is ridiculously low.

Take apples as an example, contrary to the apples on the market that often cost six or seven yuan a catty, the price on the "Easy Spelling" platform is often 1.99 yuan for 5 catties and 3.99 yuan for 10 catties - Yan Chao will get most of the A round of investment into subsidies for consumers.

It's just a matter of a few dollars, and the cost of trial and error is too low, causing registered users to soar.

Relying on the new model of "spelling" and "socializing", after just one month, the cumulative number of active users exceeded 5 million, and the daily order volume exceeded 1 million.

At this time, the importance of leaning on the thigh of Kagu is reflected.

Compared with other products, such as industrial products, the biggest problem with agricultural products is that they have a shorter storage period. Everyone knows that products such as fruits and vegetables are easy to deteriorate if they are placed for a long time, and if they are not able to deliver the products to the users in time, they will be broken in their hands if they are not careful - the user receives a box of spoiled fruits and vegetables, and the difference in experience can be imagined.

If it is a general e-commerce, when the number of goods orders soars like Yipin, it is estimated that it will encounter a delivery bottleneck in an instant.

Like the dangerous moments of non-delivery, liquidation, fruit rottenness, and inability to return the goods and refunds, it is necessary to experience them in turn. After tossing a few times, users have no confidence.

Now, Jiagu has provided it with mature warehouse and distribution operation support, and guaranteed that the service fee is lower than the market price, which has helped Yipin survive the most dangerous initial stage.

Jia's barn distribution system also showed the achievements of ten years of construction, and in just one month, millions of tons of agricultural products were delivered to "Yipin" alone. Even Yan Chao was amazed, you must know that this is just the capacity that was withdrawn on the basis of taking into account the original business of Jiagu!

Tens of thousands of trucks wriggled eastward like migrating ant colonies, and Jiagu's large and small cold stores were also crowded. In the front warehouse, almost every half a minute, there is a fully loaded transport truck roaring, and the delivery truck from the front warehouse stretches for several miles!

On average, the time for a fruit to stay in the warehouse may be an hour, at most half a day, in the sub-packaging workshop, the goods are unloaded and decomposed a little immediately into the assembly line, and the whole supply chain is tense and orderly.

With the support of Jiagu's fully operational warehouse and distribution system, the first shot of Yipin is amazing.

Truth be told, many users don't expect much after placing an order.

Among the first batch of registered users of Yipin, many of them are no strangers to online shopping for fruits and vegetables. Past experience tells them that buying fruits and vegetables online is like opening a blind box, both good and bad. A box of ten large fruits, half of which is good, can almost be regarded as good luck. If you are unlucky, you may receive a rather tragic box of rotten fruits, and you will never see the platform again in this life.

But the easy-spelling platform gave them a pleasant surprise.

There is a feeling of freezing when you open the box, and most of the fruits are large and plump, and they are in good condition. The taste is basically on the passing line, and there will be no too bad situation.

This is rare, if you add the price so low that it can't be lower, the cost performance is simply sky-high.

Even if there is a serious damage to the quality, the refund after the appeal is not slow - the Yipin team invests less energy in warehouse distribution and more attention in customer experience.

In this way, catalyzed by the cost-effective low-priced agricultural products and the novel social group shopping model, the number of users of Yipin has achieved fission growth.

The large-scale demand gathered by the platform has helped many places solve the problem of unsalable agricultural products.

First of all, the Huaniu apples of Suzhou Province, this year is a rare apple harvest year, but the price of apples suddenly plummeted, last year the price of 4-5 yuan / kg of apples, this year the lowest can only be sold to 0.3-0.4 yuan / catty, if sold to the juice factory, the price is as low as 1 cent.

During the marketing period of Huaniu apples, there were thousands of tons of unsold apples in some places in Suzhou Province, and the picked Huaniu apples were piled up, and local fruit farmers choked up and looked forward to the market.

Yipin and Jiagu joined forces to provide a lot of operational support for local farmers, and in just 7 days, they sold 1 million catties of unsalable "cheap goods".

There are also peaches in a city in Anhui Province, due to the large planting area, the supply exceeds the demand, and the peaches that were originally sold for a few yuan per kilogram are now no longer wanted. After Yipin was launched, it became a hit, and it was also out of stock within a few days.

There are also millions of catties of radishes in a township in Qin Province, no one cares about them, and they are sold out in less than half a month after being promoted by Yipin, and local farmers are grateful......

Of course, not all unsalable agricultural products can be helped by Yipin. Yipin has its own selection criteria, and even "dug up" a team of more than 60 people from Jiagu and visited major agricultural industrial belts to find popular products for the platform.

However, the huge traffic and sales volume of the Yipin platform, as well as the powerful impetus it can bring to agricultural reform, have attracted the attention of government departments.

The Internet industry is even more eye-catching.

To be able to stand out from the highly competitive e-commerce market, how far Yipin can go is not to mention, at least it shows the value of its effective imitation and follow-up.

But after a little understanding, and then seeing the huge figure behind it, the peers who want to follow the trend only feel powerless.

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