Jiagu agriculture and animal husbandry's fortune this year is simply eye-catching!

Last year's pork market was both hot and cold.

It first rose to a record high, then turned around, and even this year's Spring Festival, it is still on a downward trend.

But when the whole pig market was trembling, there was a pig breeding company, but it was rising against the trend and expanding rapidly.

This is Jiagu agriculture and animal husbandry.

Thanks to the grasp of the pork "big bull market" in the first two years, the revenue of the pig subsidiary of Jiagu Agriculture and Animal Husbandry increased by 350%, and won the bet with Goldman Sachs without suspense, and it was able to use Goldman Sachs' $220 million for two years, so when the price of pork fell in the middle of last year, Jiagu Agriculture and Animal Husbandry instead expanded the scale of pig breeding against the trend.

This year, Jiagu Agriculture and Animal Husbandry is expected to slaughter 4 million pigs, and the development momentum is close to Wen's shares, the first large-scale pig breeding enterprise in China.

And at this point, Jiagu's ordinary pork has finally been put on the market in a big way, directly facing consumers.

The main sales channels of fresh pork in China include farmers' markets, modern retailers, hotels and restaurants. Among them, the farmers' market channel dominates the fresh pork market, with a market share of 60%.

The pork of Jiagu Agriculture and Animal Husbandry is the opposite, relying on superior quality, first focusing on the supply of hotels and restaurants, and now it has begun to enter the supermarket channel.

This is because the farmers' market is the least recognizable of the brand among the many sales channels, and in many farmers' markets, there are some "unspoken rules" that the pork in the market is monopolized by a certain distributor, which also greatly hinders Jiagu's entry into the farmers' market.

Therefore, Jiagu Agriculture and Animal Husbandry temporarily gave up the farmers' market, and with the supermarket channels developed by Jiagu Grain and Oil and the strategic cooperation of Yonghui Fresh Supermarket, Jiagu pork was placed on the fresh counters of many supermarkets around the year before the year.

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The provincial capital of Jiangnan Province, Yuhang.

At eight o'clock in the morning, Miss Cheng, a white-collar worker, hurried to the newly opened Yonghui Fresh Supermarket near the community to buy vegetables.

Different from her mother's generation of "grandmothers", she prefers to buy groceries in supermarkets because the environment of supermarkets is more comfortable and clean.

In front of the cold and fresh counter with the eye-catching "Jiagu pork" sign set up in Yonghui Supermarket, many customers have been queuing up to buy.

When it was Miss Cheng's turn, she bought 3 catties of pork belly in one go. She is not good at cooking herself, and it is rare to go home, of course, she has to rub her mother's cooking skills to make up for her fat.

Carrying the vegetables home, her mother, Aunt Cai, when she saw the packaging of pork, her face changed: "Where did you buy pork? How much is a catty?"

Miss Cheng smiled and said, "Supermarket, Yonghui Supermarket in front of the community! 9 yuan a catty." ”

Aunt Cai exclaimed angrily: "9 yuan? You ruined girl, they all told you not to buy vegetables in the supermarket, it's too expensive! The pork in the vegetable market is only 8 yuan a pound at most......

"Hey, Mom, this pork is different, what about Jiagu pork!" Miss Cheng hurriedly interrupted her mother's chatter. To say that the family conditions are actually quite good, but my mother has always maintained the habit of thrift and thrift.

Aunt Cai snatched the pork with one hand: "I don't care if you add grain and subtract grain, what difference can it be......"

The words came to an abrupt end.

Aunt Cai, who has rich experience in buying vegetables, looked at the packaged pork in her hand, hmm...... It seems, it's a little different.

The bright red muscles are shiny and uniform in red, and the fat is milky white.

When the package is opened, the pork is slightly wet but not sticky, the texture is fine and clear, it is firm, and it is concave after acupressure and recovers immediately.

Light sniffing, with the unique smell of pork, without a trace of peculiar smell.

"It's like good meat, but I don't know if it's good...... Aunt Cai muttered.

Miss Cheng chuckled: "If you cook it, you will know, Mom, I want to eat braised pork!"

"Eat, eat, eat, you know ...... eat" Aunt Cai put on a straight face and carried the meat into the kitchen.

It turns out that the pork with high appearance also tastes good.

When the pork is cooked, it immediately gives off a rich pork aroma, and the broth is transparent and clear, and fat clumps on the surface of the soup.

The braised pork is even more fragrant, allowing Aunt Cai to regain the old memories of "a stew full of street fragrance".

The fragrance is already exciting, and the entrance is full of happiness.

The broth is fragrant and mellow, and the braised pork is tender, sweet, and gelatinous...... Even Aunt Cai's "picky" taste buds have been successfully aroused by their appetite.

Miss Cheng didn't forget to boast while feasting: "What's the matter? I didn't buy it wrong, right? Jiagu pork is different, it's delicious!"

"It's so expensive, is it still reasonable if it's not delicious?"

Looking at her hard-mouthed mother, Miss Cheng smiled: "What is this expensive? I know that Jiagu has a kind of high-end pork, which is only available to high-end restaurants and hotels, and I have eaten it with the boss once, so it is called supreme delicious." I estimate that that kind of high-end pork is at least twenty or thirty quick money a catty. ”

"Hiss......" Aunt Cai, who was eating deliciously, was frightened by this price, twenty or thirty yuan a catty, is that still pork? That's dragon meat, it's almost the same!

Thinking about it like this, I suddenly felt that the pork in the supermarket was not expensive at all.

Miss Cheng smiled secretly in her heart: "Mom, I will go to the supermarket to buy Jiagu pork in the future, it doesn't cost much, but it is delicious and healthy." ”

"Hmph, hurry up and eat, I can't stop your mouth yet......"

......

The next day, Aunt Cai walked out of the community with a basket, hesitated slightly, turned her steps and walked into Yonghui Fresh Supermarket.

When I approached the cold food counter, I found that the customers in front of the Jiagu pork counter were crowded, not only young white-collar workers, but also many uncles and aunts were vying to buy them.

Oh, what's going on?

In the bustling queue, many teachers and grandmothers were exchanging experiences. An aunt in front of Aunt Cai introduced to her: "I often buy pork here, because it has the old taste of local pork more than ten years ago! Although it is a little more expensive than ordinary pork, there is still a long queue to buy meat, so I must come early to ......."

"Yes, yes, Jiagu pork is delicious and chewy, but it is often sold out!" someone in the team chimed in.

Aunt Cai is stunning, this kind of "high-priced" pork is so sought-after?

In the lively conversation, she finally moved to the counter, Aunt Cai raised her eyes and breathed a sigh of relief, the variety is quite rich, from fresh meat, fresh pork belly, to fresh lean meat, fresh backbone, fresh tube bones, etc.

"A pound of lean meat, well, two ...... bones" Affected by the rush to buy atmosphere, Aunt Cai unconsciously bought a lot.

After the salesperson loaded the meat, he also handed Aunt Cai a leaflet, which was an introduction to the corresponding cooking methods for different parts of pork, and he also said: "Auntie, there is a Jiagu seal on the back of the leaflet, and you can also participate in the 'Jiagu Ranch Day Tour' for free if you collect three stamps." You can keep an eye out for it. ”

Aunt Cai glanced at the flyer and muttered, "Why don't you get some discounts?"

When she left, she could still see an endless stream of customers who came to buy meat, and looking at the progress, there must be not much pork left before noon.

Aunt Cai subconsciously thought, well, I really have to come a little earlier in the future.

......

Many supermarkets that have purchased Jiagu pork have slowly found that the age span of people who come to the supermarket to buy meat is getting bigger and bigger, from the vast majority of young people in the past, to more and more middle-aged and elderly customers now, especially the most price-sensitive "grandmother" family, and now they also frequently appear in the supermarket meat counter.

After a little investigation, it was clear that they were coming for Jiagu pork. Although the price of Jiagu pork is a little more expensive, it does not exceed the expectations of most customers, and its health, safety and quality taste are enough to win the hearts of a large number of loyal fans, and the sales of other meat dishes are steadily increasing.

What is this called? This is called pork with its own "flow"!

What else do you want? Hurry up and buy goods! Strengthen cooperation!

There are more and more supermarkets waving banknotes to buy Jiagu pork!

When the price of pork in the market is "falling endlessly", Jiagu pork does not reduce the price and does not worry about selling. Even in the face of buyers such as supermarkets and hypermarkets, Jiagu Agriculture and Animal Husbandry has a lot of bargaining advantages.

So, in 2009, under the envy and jealousy of peers, the momentum of Jiagu agriculture and animal husbandry can be said to be in full swing. Its pork has entered the counters of supermarkets across the country, from dozens at the end of last year to more than 800 recently, and the sales volume can be described as huge.

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