From the time Luo Xiu opened his first Taobao store to the present, almost everything has been smooth sailing, and he has not suffered major setbacks and failures.

Even if you encounter a small bump in the road like being maliciously out of stock, you can always easily cross it.

Only this time did he really know where to start.

However, no matter how anxious you are in your heart, as a boss and the spiritual leader of the company, you can only cheer up and motivate yourself in front of your employees.

If the boss is depressed, the fighting spirit of the employees will definitely collapse in an instant.

Sometimes employees can fail, but bosses can't.

That's why some bosses have clearly done something wrong, but they still don't admit it, insisting that they are right.

In the afternoon, Luo Xiu took the staff to the Old City God's Temple.

There are many local snacks in the magic capital, such as pigeon egg balls in the osmanthus hall, eight treasure rice in Songyun Building, Nanxiang xiaolong and wine-stuffed balls.

In the evening, he took the employees to the Bund.

Feel the cool breeze of the Huangpu River with the smell of petty bourgeoisie, and see the International Architecture Expo.

In the evening, they come to a niche bar to check in.

With a cocktail in his hand, he shook his head to the music.

It makes people feel that Luo Xiu is not here to talk about projects, but to travel.

The two employees gradually let go and forgot about the failure of the project.

Anyway, follow the boss to eat, drink and play, so why bother yourself.

It wasn't until he returned to the hotel late at night and closed the door that Luo Xiu took out his computer and received a report from the intermediary about the performance appraisal of foreign executives, as well as quarterly and annual debriefings.

After reading these materials, Luo Xiu sat cross-legged on the bed and meditated.

He's not practicing, and it's not a fantasy world.

This is just a way for Luo Xiu to meditate, first emptying his head, forgetting his identity, and then imagining himself as Yang Zhi.

What would I do if I were Yang Zhi and I sat in his place? What do I need?

If I open Nike's official flagship store on Taobao, what benefits and troubles will it bring me?

Luo Xiu slowly began to sort out his thoughts, knowing why his plan could not impress the other party.

His whole plan revolves around how to help Nike sell its products and how to achieve sales of 200 million this year......

But for Nike, if there is more online sales, there will be less offline physical stores, and the entire brand may not be able to achieve big growth.

Offline dealers have always had great opinions on low-price sales online, and after opening the official flagship store, will the contradiction be deepened?

......

The next day, Luo Xiu asked the two employees to go back to Yangcheng first, and he and Guan Shiyu stayed in the magic capital.

"Is the project negotiated?"

Colleagues gathered excitedly.

"I can't talk about it. ”

"Alas, we won't have a chance to buy Nike at employee prices in the future. ”

Everyone sighed.

For them, the significance of half-price shoes is much greater than the company's project with annual sales of more than 100 million.

"Why didn't the boss come back?" asked Lin Bao'er.

He didn't say it, but he felt that this defeat hit him a little hard. ”

"The boss is also an ordinary person, and it is impossible to do everything. ”

"Yes, there are times when you fail. ”

Before that, they really regarded Luo Xiu as a god, and there was nothing he couldn't do.

"I don't think the boss is someone who throws in the towel so easily, he didn't come back, he must be continuing to fight for the project. ”

Lin Baoer spoke.

"That's right, I'm sure the boss will have a way. ”

Other employees chimed in.

If Luo Xiu was present and saw the unreserved trust of the employees in him, he would definitely burst into tears...... Double their workload.

If you have the energy to talk about the boss behind your back, you must not be full of work.

......

......

At this time, Lo Ti redrafted a new plan at the hotel.

Guan Shiyu sat next to her, supporting her chin with her hands, looking at the computer screen like a little fan.

"Don't just look at it, pour me a cup of tea. ”

Luo Xiu said as he typed.

"Good drops, please give me as many orders as you like!"

Guan Shiyu put on the hotel's slippers and ran into the bathroom with a cup and a kettle, followed by a sound of rushing water.

Luo Xiu ignored her and continued to work.

After a while, Guan Shiyu held a tea bag in one hand and a hanging ear coffee in the other, and asked in a seductive voice, "coffeeteaorme?"

"Guess?"

Luo Xiu got up suddenly, picked up Guan Shiyu, carried it on her shoulders, strode to the side of the bed, and threw her on the bed.

"Don't!"

Guan Shiyu resisted desperately, but at this time, the gap between the strength of men and women was revealed.

The tea bags and coffee bags in her hands were all snatched away by Luo Xiu.

"Children make choices, and adults do. ”

Luo Xiu brewed tea and coffee together and continued to work.

I've been thinking about things last night and only slept for two hours, so I have to do both to keep myself energized.

In this new plan, Lochew's focus is no longer on how much sales e-commerce can bring to Nike.

Before the rebirth, Nike did not officially enter Tmall until 2012, indicating that they did not look down on e-commerce sales before that.

If you want to impress them, you have to tell a new story.

In such a large company, a good story is sometimes more important than real performance.

Rely on a good story to get investment, and rely on a good story to go public and make money.

They sell not only products, but also stories.

Especially to achieve the position of Yang Zhi, the improvement of performance is no longer your business alone, there will be a group of people to grab this credit, you have to have a complete story to prove that this credit belongs to you.

Through an intermediary, Luo Xiu knew that Yang Zhi had not been promoted for two years.

The last promotion was because he told a story about the Chinese market that would survive the economic crisis and usher in a golden decade during his debriefing.

C-suite positions have always been more wolf than meaty, and past credit is quickly forgotten.

In the new year's debriefing, if he does not perform better, his current position is likely to be replaced.

Thinking of this, Luo Xiu typed a title on the PPT homepage:

"Let Nike understand her users better"

That's the story Losiu is going to tell.

The difference between e-commerce sales and traditional sales is that e-commerce can obtain the user's data, know his phone number, address, gender, age and even hobbies.

This data can help brands refine their products and services.

In the era of mobile Internet, whoever has the data will win users.

Big data will be a bad word and a bad story in the future.

But in 2010, it was still a novelty, a good gimmick.

What Luo Xiu has to do now is to tell this story well and get the contract for the company as the general distributor of Nike e-commerce.

......

......

(PS: It's really hard to write a business that is both reasonable and interesting.) ”