Chapter 962: Mouton Winery

Without entering the city of Bordeaux, Chen Wen drove directly to the southern district of Pauillac.

Along the way, you can see neat vineyards everywhere, belonging to various wineries of all sizes.

Following the map and the general route directions given by Holai, as well as asking workers in various vineyards on the way, Chen Wen drove to the Pauillac district.

Another transliteration of Pauillac is called Pauillac, which is located in the Médoc region of Bordeaux.

Pauillac is a village-level unit, but this village is amazing.

In 1855, King Napoleon III of France wanted to use the Paris Exposition to promote the wines of the Bordeaux region to the world, so he asked the Bordeaux Wine Chamber to classify the Bordeaux wineries, and the Chamber entrusted this task to an official organization of wine wholesalers.

The organization classifies the 58 estates into five estates, the best being Château Lysalus, a super premier château, followed by four first-class châteaux, Lafite, Latour, Margaux and Haubervé.

Later, in 1973, Mouton was upgraded from a second-class to a first-class winery.

By 1992, three of the five Premier Ones were located in Pauillac.

These three are the famous Château Lafite, Château Mouton and Château Latour. The first two are the property of the Rothschild family, and Château Lafite is also known as Château Lafite.

The other two Premier Estates, Château Margaux, are also located in the Médoc appellation, in the village of Margaux, and Château Hauberg is the only one that is not located in the Médoc.

Part of this content was accumulated by Chen Wen in his previous life, and the other part was introduced to him by Huo Lai on the phone.

Without detours, Chen Wen and Tang Jin arrived at Mouton Winery first.

Chen Wen's perception of wine is very earthy, and most of the content comes from movies in his previous life, as well as the hype on the Chinese Internet, and in his concept, Lafite is more famous than Mouton. Before he came here, he didn't even know what Mouton was.

The sedan arrived at Mouton, where a manager named Jacob received Chen Wen and Tang Jin.

Jacob's attitude surprised Chen Wen a little, because he was so attentive.

Chen Wen could imagine that it must have been Holai's relationship that played a role, as for why Mouton's people treated the friends introduced by Holai so kindly, Chen Wen didn't bother to guess or ask.

To be honest, when Chen Wen first entered the door and parked the car, he looked down on Mouton.

In 1855, you only rated a second-class village, and in 1973 it was upgraded to a first-class village, and in terms of seniority, Mouton is a step behind those old first-class villages.

But under Jacob's guidance, Chen Wen and Tang Jin visited the wines of Château Mouton

Art museum, Chen Wen kind of admires it a little.

What Chen Wen appreciates is that the Rothschild family's management and construction of Mouton in recent decades has been forcibly upgraded to a second level, which is quite remarkable.

Rothschild's ancestor bought Mouton in 1853, and two years later, Mouton was only awarded the second grade. Although it is ranked first among the second level, it is still the second level.

In the nearly 100 years that followed, generations of Rothschild members worked hard to manage it, and anyway, the museum was touted for the exploits of these people, but in Chen Wen's view, what they did did not have a particularly obvious effect.

It wasn't until 1922 that Baron Philippe, a member of the Rothschild family, was officially in charge of Château Mouton at the age of 20, and he made a lot of reforms and improvements, from the cellar to the management.

What's even more powerful is that Philip sells Mouton wine at a very high price, and the average price of a single bottle is higher than that of those first-class wines.

Chen Wen felt that Philip's approach catered to the mentality of the wealthy class, not seeking the best, but seeking the most expensive.

In 1962, Philippe tossed out the Mouton Château Wine Art Museum in front of Chen Wen, and invited the then French Minister of Culture, Andrew Merris, to preside over the opening ceremony.

According to Chen's visit, the museum's collection is quite high, with a fine collection of wine-themed paintings, porcelain, pottery, glassware, bronze, ivory carvings, sculptures, and woven art, in addition to gold and silver tableware and wine ware.

The gallery also features a large number of photographs of dignitaries and celebrities from around the world, making the museum almost like a French cultural calling card, with many details more elaborate than the Hugo Museum in Besançon that Chen Wen visited.

In 1973, 11 years after the opening of the museum, the Château de Bordeaux was re-rated and Mouton was promoted to a Premier Cru status.

Chen Wen understood that Château Mouton was clearly the first class made by Baron Philippe by himself! It took 51 years!

After visiting the museum, Jacob invited Chen Wen and Tang Jin to the restaurant for dinner.

Jacob brought a bottle of Mouton's red wine, which cost more than a thousand francs per unit, opened it without saying a word, and poured it into the decanter.

Moutonso is famous, and there are many visitors who come to visit it. From museums to restaurants, Chen Wen met dozens of people. There are people from all over the world, but the only Chinese people are him and Tang Jin.

After pondering for a while, Chen Wen understood that in 1992, China's economy had not yet taken off, and visas to France had not yet been released, so it was naturally rare for compatriots to visit here.

The rest of the guests are mostly self-guided or a group of people with a staff member who acts like a guide. Only Chen Wen and Tang Jin were personally accompanied by manager Jacob.

Chen Wen asked curiously, "It seems that my treatment is better than others." ”

Jacob smiled: "The CEO of KONE Records and Miss Holly have called in person, Mr. Chen is our strategic partner in music for the sweetest singer in France, and of course we at Mouton should provide you with the best quality reception." ”

Chen Wen translated this to Tang Jin, and the beauty expressed her gratitude to Jacob, and Chen Wen did the simultaneous interpretation again.

During a visit to the farm in the morning, Chen Wen had the idea of buying a farm. This will visit Mouton, and he feels that the taste of the winery is much higher than that of the farm.

However, Chen Wen is a sensible person, his strength and financial resources are too limited, and it is impossible to win a first-class village like Mouton.

Chen Wen tactfully inquired about the value of Mouton.

Jacob answered Chen's question with an example: "Three years ago, Mouton's French shareholders bought back shares from British shareholders for $200 million. ”

Chen Wen estimated in his heart that if the previous shares of the two shareholders were four or six kai, then Mouton's value three years ago reached 500 million US dollars. If there are other shareholders of comparable strength and shares, then Mouton is worth $1 billion.

Chen Wen sighed silently, his millions of American knives are not enough in front of a giant like Mouton, and the annual bank interest of others is tens of millions of American knives.

Jacob, a very witty manager, asked, "Mr. Chen, are you interested in investing in a winery?"

Chen Wen admitted: "I am indeed interested, but my financial resources are limited, and I only have a few million US dollars, so I am afraid it is a joke in front of your first-class village." ”

Jacob said: "It is almost impossible to trade the prime bank, even those with deep pockets cannot buy it, otherwise our French prime bank would have been bought by the Yankees and the Russians." ”

Hearing Jacob teasing the Yankees, Chen Wen smiled happily.

Jacob added: "The price of the second-tier village is also very high, and the price of several stores is in the range of tens of millions to 100 million US dollars. But the third-class and fourth-class banks are very cheap. ”

Chen Wen hurriedly asked: "How much is the cheapest winery in your Bordeaux area, the fourth-grade one?"

Jacob held out two fingers: "Two million dollars can be bought." ”

Chen Wen gasped, it's so cheap!

After a turn of his mind, Chen Wen asked a question: "How much is a third-level winery?"

Jacob still stretched out two fingers: "Twenty million dollars." ”

Hearing this answer, Chen Wen had a basic idea of the price of graded châteaux in Bordeaux.