Chapter 963: A Genius Who Deals in Red Wine

He can't afford the first-level and second-level wineries, and he can't eat the third-level wineries by himself, unless he pulls people in, but the fourth-level wineries still have a show.

Why did Chen Wenfei ask the price of the winery so much? Because he was thinking about a huge lucrative business - copycat Lafite.

Copycat Lafite is still very interesting.

What Lafitte, Count Lafite, Lafite Knight, right, many people are familiar with it!

The genuine Château Lafite, that is, the brand of Château Lafite, has been in operation since the Rothschild family in the 180s, and by 1992 it had been playing for more than 100 years before it reached its current scale.

However, Chen Wen has a golden finger of knowledge in his previous life, which makes him see many money-making tricks that others don't know.

For example, copycat Lafite.

During the dinner chat, Chen Wen deliberately told Jacob the phrase "Lafite in '82".

Although Mouton and Lafite are all Rothschild-controlled wineries, the two are independent in their operations, which is reflected in the specific staff, which is competing.

Jacob was very unimpressed with "'82 Lafite", saying: "Our Mouton's '82 years old wine is also full marks. ”

Jacopo continued: "The Bordeaux '82 vintages were particularly good and the wines were generally very good, with several Premier Cru wines receiving full marks in the new wine rating held that year. ”

Chen Wen asked: "Since the wines of several restaurants are full marks, why do a large number of drinkers only recognize Lafite in '82?"

Jacob smiled slightly: "Because of the means of management." ”

Chen Wen asked, "Can you talk about the specifics?"

Jacob thought for a moment, weighed it in his heart, and replied, "Raffi and Mouton are the same boss, and there are some things that I can't talk about. But I can talk about things that have nothing to do with us. ”

Chen Wen smiled: "That's what I love to hear." ”

Chen Wen had already read about the Rothschild family's efforts in the museum, and what he was most interested in was of course the off-the-board moves.

Jacob said: "A few years ago, a Hong Kong Islander, Chan, please forgive me, I can't name him. ”

Chen Wen nodded.

Jacob continued: "That Hong Kong Islander bought a top-notch hotel in your imperial capital of China, and obtained a batch of 82-year-old Lafite from the hotel warehouse. Then he went to Pauillac, found Château Lafite, and bought up all the 82-year-old Lafite in the cellar, at least a few hundred cases. ”

Of course, Chen Wen knows who that Hong Kong Island man is, the godfather of Hong Kong Island red wine.

Jacob adds: "The 1982 vintage was excellent, but the yield was very low, with just over 200,000 bottles of Lafite produced that year. In the past 10 years, most of the world's people have drunk it, and there are probably less than 100,000 bottles of Lafite left in the 82 years that have survived in the world. Surviving batch of 82

Nian Lafite, I am afraid that most of it will fall into the hands of that Hong Kong Islander. ”

Speaking of this, Jacob was thirsty, picked up the cup, and took a sip of the 1990 Mouton brand he had brought to the banquet for Chen Wen and Tang Jin, with a satisfied expression.

Chen Wen and Tang Jin also took a sip with him.

Jacob said: "In fact, Lafite '82 is not very popular in Europe and the United States, and our Mouton and Margaux wines of the same vintage are more popular among the upper class. Chen, I don't mean to offend you Orientals, but in fact it seems that only you Oriental countries are particularly fond of '82 Lafite. Since three years ago, there have always been many Oriental people, especially you Chinese and Hong Kong Islanders, many rich and noble people, who have come to visit Lafite in Pauillac, can you tell me what is the reason for this?"

Chen Wen asked, "Do you really not know, or do you deliberately ask me that?"

Jacob smiled bitterly: "I really don't know, I hope you can solve my doubts." ”

"Three years ago, Hong Kong Island filmed a movie called "God of Gamblers", which was a blockbuster, and the protagonist used a very arrogant tone to ask someone to give him a bottle of '82 Lafite, so the term became a buzzword. Also, in many Hong Kong Island films in recent years, Rafi's boutique on Hong Kong Island has often appeared in the film shots, which is one of the most successful product placements I've ever seen. ”

After listening to Chen Wen's explanation, Jacob laughed.

Jacob laughed: "I have to admit that Hong Kong Island man is really a business genius. ”

Chen Wen thought to himself, that guy is not only a genius, but a ghost.

In 1982, there were only more than 200,000 bottles of Lafite, but in the 21st century, as many as 2 million bottles of Lafite were drunk by the rich in China every year!

In addition to some copycat Lafite, a large number of 82-year-old Lafite is the original bottle is refilled.

In a previous life, an empty bottle of 82-year-old Lafite could be sold for thousands of Huaxia coins!

Inferior fake wine, Chen Wen will not make it, that thing is too lacking in morality. It is even more impossible for Chen Wen to do the things that pit the people.

But well, pit the rich people's money, Chen Wen is still happy to do it.

There are nearly 100 wineries in Bordeaux in the first four grades, plus other small estates of lower grades, there are simply not too many wineries in France.

Of course, the quality of the wines produced by these low-level wineries is fine, and if you take their wine to the rich people in China and Hong Kong Island, it will definitely not cause people to drink problems.

Is there a difference between a wine from a Cru 4 and a Cru Cru wine?

It's all made from grapes from the Bordeaux region, so there's no difference!

Chen Wen does not plan to use fourth-grade wine to fill first-class bottles, let alone low-grade wines to bottle Lafite's bottles, this thing must not be done in France.

He knew someone would do it in the future.

Chen Wen's current idea is very simple, to get a brand such as Lafite Knight, Count Lafite, etc., to imitate Lafite Manor.

Chinese

Xia, Hong Kong Island and Wanwan, drank 2 million bottles a year, drank for 20 years, and in 82 years, Lafite drank more and more, and the container trucks transported one by one, where did the goods come from?

Tens of millions of bottles of fake Lafite and copycat Lafite!

Chen Wen knew that around 2009, the price of Lafite reached its peak in 82, 80,000 Huaxia coins a bottle. Calculate its average price of 30,000 over the years, multiplied by tens of millions of bottles, this is the output value of trillions!

With such a large industrial chain, Chen Wen certainly would not be arrogant enough to think that he could monopolize it.

The Hong Kong Islander, the business genius, and the Rothschilds, and many other people who are involved in the industry, are sure to eat up a large part of the profits.

In his previous life, Chen Wen was not qualified to be involved in this deal, and since he had the opportunity to catch up in this life, of course he wanted to make a profit.

A bottle of Lafite for tens of thousands of yuan is definitely not consumed by ordinary people, it is the exclusive use of the rich, especially some nobles.

Yin rich and noble, pit their money, Chen Wen has no psychological burden.

Chen Wen also thought of a very reliable helper, Manager Zhao of the underground black factory of pirated tapes, who was definitely the best candidate to be a copycat Lafite.

Manager Zhao can live a very nourishing life in the sinister piracy field of Huaxia, and it would be too simple for him to make a copycat French red wine that is not a fake.

At the beginning of June, Chen Wen and Manager Zhao joined hands to withdraw from the pirated tape market, and half a year has passed, and the two have never been in contact with each other.

Manager Zhao said that he would call the big brother after the limelight passed, and then contact Chen Wen.

When will the limelight pass?

Chen Wen foresaw this more than everyone else, and it must be after the end of the 93 Strike Hard Crackdown, and it will be 1994 at the earliest.

After dinner, Jacob led Chen Wen and Tang Jin to the guest room of Château Mouton.

A three-storey building with a very French classical style, the shape is very similar to the buildings Chen Wen and Tang Jin have seen in the Palace of Versailles, but it is one notch smaller in size and scale.

Chen Wen asked Jacob about the price of consumption, and he was genuinely willing to pay.

Jacob smiled: "KONE Records is our strategic partner of Mouton, Mr. Chen, you are a senior guest recommended by KONE, and everything is free of charge." ”

Chen Wen took out his wallet, pulled out a stack of fiat currency, and tried to give it to Jacob.

Jacob politely declined again: "I am the manager of the Mouton Museum, not a service staff, and I do not accept tips. And I am not providing a reception for Mr. Chan for the sake of tips. ”

Chen Wen said: "I don't see you as a service worker, I see you as a friend. You don't need to feel pressured, I will visit in person in the future, and I hope to continue to talk to you when the time comes. ”

Jacob happily accepted a thousand francs in cash.

Chen Wen asked for Jacob's phone and shook hands to say goodbye.