"The core of chain enterprises is standardization, and only by formulating a strict standardization system can enterprises open stores all over the world, so KFC, McDonald's ...... to sweep the world. May I ask, why can some chain catering enterprises in the West enter all parts of the country, but most of our Chinese food enterprises cannot. ”

Today's course is Fundamentals of Economics.

After the lecturer "Li Ying" flipped through the explanation, he threw out a question.

"Shen Yue, you come to answer this question. ”

"I don't think most Chinese food brands have a strict standardized process, and at the same time, every Chinese chef produces the same dish with different tastes, and the more senior chefs are, the more they have their own characteristics, and forcibly putting them in the same standard limits the level of these chefs. But if there are Chinese food companies that can develop their own set of standards, Chinese food companies can also open chain stores all over the country. ”

"The answer is very good, and some Chinese food companies have begun to go in this direction. For example, real kung fu, Yonghe soybean milk, Da Niang dumplings...... However, there are still a lot of restrictions on these chain brands. For example, Zhen Kung Fu, although he successfully formulated the standardization, most of his dishes are steamed. Although the steamed taste is good, not many people like to eat it. Another example is the Da Niang dumpling, this dumpling is also inseparable from steaming. Because only steaming can control the heat, and the resulting flavor can be maintained. Let's think about it again, can some ordinary restaurants develop a chain brand, or take hot pot as an example, can they develop a hot pot brand?"

After speaking, Li Ying added: "I know that everyone will definitely say that there are many hot pot brands, and there are some time-honored brands that are indeed quite many, but in fact, the scale is not large, and the brand awareness is not particularly high." Not to mention that compared with KFC and McDonald's, even with real kung fu cannot be compared. ”

"Chen Yu, isn't your family just a hot pot restaurant, tell me. ”

Yang Bin touched Chen Yu and said.

"Come on, it's not like you didn't see how business was going the other day. ”

Chen Yu shook his head.

It's just that although Chen Yu didn't want to answer, today Li Ying directly clicked on Chen Yu: "The one in the middle answers." ”

Unlike high school and junior high school teachers, college lecturers can mostly call students by name.

University lecturers are usually in charge of several classes, and sometimes they have to attend several large classes.

At most, they can know some who are more active and have better grades, and others who are generally not named.

And not long after the start of school, it is normal for Li Ying not to be able to call Chen Yu's name.

"Uh...... Me?"

Chen Yu was helpless.

After thinking about it, Chen Yu said: "I think that whether it is an ordinary restaurant or a hot pot, as long as a certain standard can be formulated, chain stores can also be opened all over the country." Of course, there are some difficulties with this criterion. Because Western food is completely different from Chinese food, they are simpler in seasoning, but Chinese food is more complex. However, we don't have to keep an eye on Chinese catering and work seasoning, we can make standards from other places, for example, we can start with the culture and concept of Chinese catering. ”

"Hey, you're thinking a lot of ideas. ”

Li Ying didn't think about how this question could be answered by students, he just asked everyone to think about it. True kung fu can think of the standard of making dumplings with steaming, and the standard of making dumplings with steaming. Can other Chinese restaurants also think of another way to make standards?

However, Chen Yu found another way and came up with a different way.

Although this path may not be realized, theoretically speaking, it is still quite insightful.

"Can you tell us more about that?"

"Now there is such a Chinese restaurant brand in Beishi, his name is South Beauty, which was established in 2000. He's not particularly well-known right now, but I think their philosophy is very good. They are starting from the direction of the concept to create fashionable, classic, and tasteful...... I believe that such a philosophy can become their standardized operation. ”

"In addition, in addition to South Beauty, there are also some Chinese restaurants that are trying in this direction. There is a Chinese restaurant [Fengbo Zhuang] that uses martial arts culture as a standardization, and their culture relies on Mr. Jin Yong's martial arts culture, although their dishes may not be the same, and it is difficult to evaluate whether they are high or low, but through another way, I think our Chinese catering can still make a brand. As for hot pot, I think it's more of a brand than any Chinese restaurant. Because the production of hot pot is relatively standardized, as for the current hot pot brand, although there is no hot pot brand that can be used more easily, this is just that everyone has not found a better concept. As long as they find it, I believe that there will definitely be a hot pot brand that will stand out in the future......"

Of course, Chen Yu will not say anything about their hot pot Shih Tzu.

But Chen Yu's answer shocked the lecturer Li Ying.

Even he didn't expect that Chinese catering could still have such a development idea.

This is in front of the eyes of other Chinese catering companies, and this kind of thinking can completely create another business model.

"What's your name?"

"Chen Yu. ”

"Chen Yu. ”

Li Ying nodded, he remembered Chen Yu's name.

......

"I'll go, Chen Yu, it's okay. ”

"What can be. ”

"Your answer in class just now shocked Mr. Li. ”

"Oh, I'm. ”

"Pretending to be forced again, what's that, squad leader Shen Yue has been looking at you. ”

"Is there one?"

"Yes, yes, I testify, I saw the squad leader staring at you for a long time. Ahhh ”

Yang Bin gave you a good brother's look, and Chen Yu raised a middle finger.

"Brothers, how about playing Journey to the West for a while, it's fun to talk about Journey to the West. ”

"Forget it, I play World of Legends. ”

"Chen Yu, what about you?"

"I like to watch the news. ”

Although it was 2002, the conditions of the four people in the dormitory were not bad in all aspects.

Yes, each of the four people in the dormitory has a computer.

After this class, Yang Bin proposed to play a game together.

"Gao Tian, what are you playing?"

Yang Bin asked about Gao Tian.

"I'm also watching the news. ”

"Damn, are you learning from Comrade Chen Yu and studying hard?"

"I'm not as serious as Comrade Chen Yu, I'm watching game news, and Huanyu Technology is going to release a new game. ”

"Oh, you're talking about the Fantasy Journey to the West?"

Yang Bin is playing big talk, and he has also paid attention to Fantasy Journey to the West recently.

"yes, that's it, I'm going to play it. ”

"What are you playing, brother, Fantasy Journey to the West is a copy of the Journey to the West. ”

"Did you copy it?"

"I must have copied it, NetEase News reported it. ”

"Where, send me a look. ”

"No, YY sent you a link. ”

Chen Yu, who was sitting on the other side, interjected a sentence: "Yang Bin, send me a copy of the link." ”

"Good. ”

clicked on the link sent by Yang Bin, and sure enough, NetEase's attack arrived.