Pretty is only secondary, but more importantly, she has an indescribable temperament, which is a bit similar to Song Wei, the niece of Director Song she met in the capital, but not very similar.

Then Zheng Wei saw the two girls looking around for a while, and then walked over to her.

Soon, Xu Guangling also appeared at the foot of the mountain, striding towards this side, and what kept Zheng Wei's eyes was that the little girl who looked cute, after seeing Xu Guangling appear, directly pounced on him and hung on him like a sloth.

"Brother Xu, I miss you so much!"

Xu Guangling reached out and grabbed her ears and grabbed her away from his body, "Miss Ali, stand up, don't rub me!"

Then he walked over to this side, "Sister Zheng, Miss Ito, let me introduce you." ”

Zheng Wei had never felt that the title "Sister Zheng" was as harsh as it is now, but Miss Ito?

Japanese?

Next, I listened to the introduction, and sure enough, it was.

Ms. Maki Ito, Director of the Ito Chamber of Commerce in Japan, is an expert in the pharmaceutical and cosmetics industries. ”

"Miss Zheng Wei, my friend. ”

The two women shook hands with each other, looked at each other, and said to each other that they were happy.

"Xu Jun, you are an expert, how dare I mention it in front of you with that little bit of understanding I have. Ito Maki smiled lightly, and then said to Zheng Wei: "Sister Wei, are you Xu Jun's friend? Very good? Then can you help me talk, I have always wanted Xu Jun to accept our investment!"

The good kind?

Sort of?

Zheng Wei subconsciously looked at Xu Guangling, but she only glanced at it quickly and casually, and then said to Ito Makito: "Ito...... Miss Zhentong, I actually don't know Xu Guangling very well, I must be ...... about him."

Before she could finish speaking, she heard a whoow shout not far away.

"Wow, what a big lotus!"

"Wow, why is it so fragrant! Brother Xu, I want not to leave with you, I want a lotus leaf pillow and a lotus pillow!"

"No, I still have to take a lotus bath!"

Zheng Wei and Ito Makiri's eyes both moved over, and so did Xu Guangling's.

Then the three of them also walked towards that side.

"Miss Ari, this is not Hokkaido, and there are not so many hot springs for you to soak in. Xu Guangling said, "There is a cold spring, but your small body must not be soaked, and you will catch a cold if you soak it." ”

"Brother Xu, aren't you a miracle doctor?" Ito Mari pouted.

"The miracle doctor can't keep you from catching a cold. ”

Ito Maki looked at the lotus pond with his eyes, and then asked Xu Guangling: "Xu Jun, this is what you said, the flowers you want to use for Miss Zheng to make cosmetics?"

"Yes. Xu Guangling nodded, "If you have other needs, you can do it." ”

"Xu Jun, is there anyone in this world who pities the fragrance and jade more than you?" Ito Maki said, and then turned to Zheng Wei, "Sister Wei, I really envy you." ”

Zheng Wei didn't even know about it.

At this time, listening to Ito Makito's words, she unconsciously smiled on her face, and also cast an inquiring glance at Xu Guangling.

Xu Guangling stretched out his hand, picked a lotus flower with a long handle in the lotus leaf bush close to him and handed it to Ito Maki, and then picked one for Zheng Wei and Ito Mazuri respectively, and finally even took one in his own hand.

"Miss Ito, I don't know much about cosmetics, can you give me a brief introduction?" asked Xu Guangling.

Zheng Wei listened intently.

"Xu Jun, there are many types of cosmetics, so I'll start with the most complex skin care categories. Maki Ito said.

Xu Guangling nodded.

"In fact, health is the best regulation, and I believe that no skin care products can protect a skin like Miss Zheng's. "In the early days, people used various acids and hormones to achieve the effects of lightening spots and whitening. ”

"They do work, and they're noticeable, but they wreak havoc on the skin environment of the face, and in the long run, it can make the skin very bad and age faster. ”

At present, such a formula is still in some second- and third-tier brands and workshop-style production, but it has gradually withdrawn from the choice of big brands. ”

"In fact, from the current point of view, basically all cosmetics, including skin care products, are transparent, at least for manufacturers like Ito, it is transparent. Maki Ito said lightly, neither arrogantly nor pretentiously, "And even the most complex recipes are actually very simple, much simpler than pharmaceutical products." ”

"For example, all skin care products, the biggest and most important ingredient in them, water. ”

Xu Guangling nodded.

"If it's just water, it will dry quickly when rubbed on your face, so you need to lock in the water so that it doesn't dissipate so quickly, or use it with water. ”

"Glycerin, for example, is the most widely used moisturizing and hydrating ingredient, and it is also widely added to most skin care products on the market. ”

This time it was Zheng Qin who nodded, with a trance-like nature.

She doesn't know anything about this, but when she used to buy and choose, she often looked at the ingredients inside, although she couldn't see anything.

Water, glycerin.

The words she often sees are so familiar that they can't be more familiar.

"In addition to glycerin, sodium hyaluronate, sorbitol, propylene glycol butylene glycol, etc., in fact, this is also the main active ingredient in most skin care products. ”

"In addition to moisturizing, there will be some skin care products that also add whitening ingredients, the most widely used, that is, VC and its derivatives, followed by niacinamide. ”

"There are also some skin care products that add aloe vera, aloe vera, and use it as the main product, and some add natural herbal extracts such as cactus and chrysanthemum. Speaking of this, Ito Maki nodded and shook his head, "These ingredients, in terms of the ingredients themselves, are all effective, but in fact, in the vast majority of skin care products, the amount of truly effective substances added is very small, which is closer to symbolic nature. ”

Xu Guangling nodded.

"Finally, there are preservatives, flavors and other additives, and many products will put their minds on fragrances, but in fact, this is basically useless to the skin, and it is the nose that pleases. However, the truth is that many people will evaluate the quality of a skin care product because of the fragrance, and use it as a criterion for whether to use it all the time. ”

Xu Guangling still nodded.

"So in fact, for a slightly high-grade manufacturer, cosmetics is an industry that basically does not have any technical content, and all its technical research and development is mostly reflected in the use experience and the adjustment of ingredients in different use regions. ”

"Whether it is a top-level, or a first-, second-tier or third-tier producer, the biggest investment is still used in brand promotion and maintenance. ”

"The cost spent on this item is basically more than 80% of the total cost, and then there is the R&D and production links, and as for the cost of the product itself, ......" Speaking of this, Ito Maki paused, "Even if it is a top-notch one, a piece that costs more than 1,000 yuan or 10,000 yuan, its cost will generally not exceed ten yuan." ”

"What's more, more than 90% of the skin care products on the market, the cost, from the upstream link, will not be much more expensive than a bottle of the cheapest mineral water, more cost, but spent on bottles and boxes. ”

Zheng Qin was dumbfounded.

"Huge profits!" Xu Guangling sighed slightly.

"That's true for branded producers. "But in fact, because of the large profits, the competition and fighting in the middle and lower reaches are very miserable, and then implicated, even if the upstream, it will cost a lot of additional investment to use it in market share." ”

"The middle and lower reaches, because they do not occupy the brand advantage, coupled with the apportionment of production and sales, although the profits are still considerable, they are no longer huge profits. If the management is not good, the promotion is not effective, and it is very common to go bankrupt at any time. ”

Xu Guangling nodded again, "The strong are like the sun and the moon in the sky, eating the world, and the weak are like stars, sharing the rest of the market." ”

"That's right. Maki Ito nodded.

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