"Do you know anything about China's cosmetics market, Miss Ito?" asked Xu Guangling.

Although he asked so, Xu Guangling knew that Ito Maki must have understood.

Just like in Japan before, Ito Maki introduced him to the state of the Chinese medicine industry in the whole world, it is really, well understood. And now, the cosmetics market that their family is involved in must be the same understanding.

The reason for this, in a word, he doesn't know Ito Makiri, but he understands the enlightenment, and he knows what it should be like for a person who is born with a wide opening mind.

Sure enough, Ito Maki said: "Xu Jun, at present, from the perspective of the international market for cosmetics, it is France, the United States and Japan that divide the world, similar to the confrontation between Wei, Shu and Wu during the Wei, Jin, Southern and Northern Dynasties of the Three Kingdoms of China. ”

"Japan is like Wu, occupying a geographical advantage, sticking to one side, and having an incomparable advantage in the Japanese and Asian markets. ”

"The United States, like Wei, relies on the strongest national strength and comprehensive chemical capabilities, even if the upper and lower collectives are mediocre, it is enough to open up a vast market. In this era when capital and hard power sweep everything, it is also the most growing. ”

"France is partly like Shu, on the one hand, with the advantage of the first, with a strong and rich R & D advantages and brand advantages, a bit similar to the Shu with Zhuge Liang, on the other hand, with the shift of the global economic center and the rise of cultural diversity, the French cosmetics market, is also facing the market selection rate, more and more facing the problem of severe tests, the future does not rule out that one day, it will become the Shu country in the post-Zhuge era. ”

The so-called post-Zhuge era is the era when Zhuge Liang is no longer there.

Xu Guangling nodded.

"China's cosmetics market, from the current point of view, is also the competition between the three kingdoms of Wei, Shu and Wu. ”

"L'Oréal in France, Estee Lauder in the United States, and Shiseido in Japan, the three countries represented by them, occupy about 80% of the market in China. ”

"China's local strength, some well-known brands, occupy about 10% of the market. ”

Under this, about hundreds of small and medium-sized Chinese brands compete for the remaining 10% or so of the market in the form of thousands of foundries and tens of thousands of workshops. ”

Hearing this, Zheng Qin was surprised.

"China's local share, so small?"

"And those small brands, are they so miserable?"

Maki Ito smiled slightly, "Sister Qin, in fact, they are not miserable, although judging from the data, the competition between them is very fierce, but the cosmetics market is a profiteering industry second only to the health care products market, and in China, it is also in a stage of rapid development." ”

"So, in general, it's still profitable. ”

Xu Guangling groaned, and after a while, asked, "Miss Ito, why is the share of China's local brands so low?"

"Xu Jun, on the one hand, is a latecomer. "Just like the Ito family, when it was time for me, they began to enter the cosmetics market, so although the Ito family's strong strength in pharmaceutical research and development made cosmetics widely praised by users as soon as they were launched, it was not until last year that they occupied only about 1% of the Japanese market, and Shiseido, for example, accounted for almost a quarter." ”

"1% is pretty good. Xu Guangling said.

How old is Maki Ito now?

"I believe that under Ito's leadership, it will gradually move towards 10% and more. I absolutely recognize Miss Ito's talent. ”

"Xu Jun, it's over!" Ito Makito gave a shallow salute and accepted Xu Guangling's praise with a happy and smile, "But it's really too difficult to chase after you, and Chinese makeup brands are also facing such a dilemma." ”

"If those big brands that are deeply rooted in the hearts of the people don't make big mistakes, if there are no breakthrough technological highlights in the cosmetics industry, the first-mover advantage is too huge to be broken. ”

"In Japan, Shiseido was the first to bring the concept of 'whitening' into cosmetics, and later, Fangke brought the concept of 'additive-free' into cosmetics, and the introduction of these two concepts has played a fundamental and decisive role in their market development. ”

"Just like Herborist, a well-known domestic brand in China, has always focused on the concept of 'Materia Medica', making it a brand that can be regarded as a brand that can go out of China and be initially recognized by foreign countries, although its popularity abroad cannot be compared with those big brands. ”

"At the moment, from the perspective of the whole world, 'all-natural' is a bright spot, but everyone is playing this card, so the highlight is not a bright spot. ”

"It's very difficult to find a follow-up conceptual breakthrough. ”

Xu Guangling nodded.

"At present, the two big concepts of natural and health are becoming more and more deeply rooted in the hearts of the people, and people have begun to pay attention to the 'beauty from the inside out', under the impetus of this, health care products and cosmetics have a tendency to gradually integrate, and some brands are also focusing on the concept of 'oral cosmetics', such as oral VC, oral collagen, etc., emphasizing the common beautification of the inside and outside. ”

"I'm also trying to tilt my family's cosmetics division in this direction. ”

"But this is an emerging field, and there is still a lot of exploration and exploration. The prospect is good, and the market is also very broad, but at present, it is still in the twists and turns of the process. ”

Xu Guangling nodded.

Speaking of this, Ito Maki looked at Xu Guangling: "Xu Jun, speaking of which, you should know what kind of meaning your existence means to the Ito family." ”

"If we can get your guidance and support, the Ito family will not be like a tiger with wings, but a reality with wings and fly in the direction of dreams. ”

Xu Guangling smiled and did not say anything.

Maki Ito sighed pitifully and frowned slightly.

This is a performance, it is a tacit performance of Ito Makichi to Xu Guangling, but this performance is an instant end, and then, Ito Makichi said solemnly: "The disadvantage of being a latecomer is a reason." Another reason why China's local cosmetics brands are struggling is the weakness of China's domestic chemical system. ”

"Tiger head, leopard waist, snake tail, these three words can be used to describe the strength of China's chemical system at the low, medium and high levels. ”

"The vast majority of raw materials rely on foreign supply, is the current situation of China's cosmetics industry, the change of this status quo, need to rely on the development of the entire chemical system, in a relatively short period of time, can not be considered. ”

Xu Guangling nodded.

The situation was simpler and more complicated than he had imagined.

At first, he was just sorry for the many flowers here, and in the future, more and more flowers will be useless, except for being collected by bees, they can only be wasted, and then Zheng Qin complained on the phone.

Because it was "too beautiful", I didn't dare to go on the street, and even in the process of commercial performances and advertisements, I encountered some troubles that were not troublesome.

These troubles are credited with him, including the initial advice on the film.

So Xu Guangling simply asked her to come over and deal with these "flowers", so that she had another choice in her life. As for getting Ito Maki over, it's purely a consultation.

And this consultation is also the right consultation.

Thinking about the competition in the low-end market of domestic cosmetics, although Ito Maki didn't say it, he didn't need to say it. - The chaos and disorder in it can be imagined.

If Zheng Qin is involved......

Xu Guangling groaned, and gradually had a general idea.

＝＝

Thanks to the "diligent little Chinese medicine doctor" for the recommendation vote support.

Thank you for the monthly ticket of "Brother Niu".