Chapter 169: Go to investigate
After two days, Chen Yu was a little free, and remembered the matter of the county magistrate Lan, so he went to the Duoyuan Beverage Factory.
"Mr. Chen, you are here. ”
"Director Shi, why are you here?"
Seeing Shi Lanfang, Chen Yu was a little strange.
"Mr. Chen, I can't help it, County Magistrate Lan personally asked me to introduce the situation to you. ”
"Oh......"
Chen Yu nodded: "Let's go, talk as you go." ”
"Director Shi, what is the price of the Duoyuan Beverage Factory?"
"Last time, the starting price was 10 million. ”
"10 million, it's expensive. ”
"How to say, let me tell you about the specific situation, although the capital chain of the multi-source beverage factory is broken, they have a new juice production line, which is about 3 million according to the market price. At the same time, the multi-source beverage factory covers an area of 160 acres, which is still relatively large......"
"Oh. ”
Chen Yu's eyes lit up.
160 acres of land, but this piece is worth a lot of money.
However, seeing what Chen Yu was thinking, Shi Lanfang said: "The nature of the 160 acres of land is industrial land. ”
"No wonder. ”
Chen Yushan smiled.
If it's commercial land, it's still waiting for him to auction it.
I'm afraid that some local tyrants have come to shoot directly, and they don't care whether they want this beverage factory or not, they just take the land and make money.
"Does the beverage factory owe any foreign debt?"
"There are only hundreds of thousands of foreign debts, which is not big. ”
Shi Lanfang shook her head: "Before, the boss of Duoyuan Beverage Factory made some money by developing real estate, so he didn't owe much. Later, the technology was upgraded and changed to a fruit juice drink, but I didn't expect the market to buy it, so that the inventory was more. ”
"They didn't make bottled soda and soy milk before, so how did they come up with the idea of making fruit juice drinks?"
"I can't help it, I've been hit by the market. ”
Shi Lanfang explained: "Bottled soda and bottled soy milk developed very well in the 90s, and the market was also very recognized. However, in recent years, with Coca-Cola, Pepsi, Sprite...... These beverages are put into the market, and the market for bottled soda and bottled soy milk is getting smaller and smaller. ”
"It's hard to compete with international giants. ”
Chen Yu also frowned.
Not to mention the present, that is, in the future, how many can compete with Coca-Cola and Pepsi?
"In fact, multi-source beverages didn't go bankrupt so quickly. ”
"How?"
"Originally, the cost of multi-source beverage production was very low, and although it was filled with fruit juice, the price of fruit on our side was not high in previous years. Although it doesn't sell well, if you sell it cheaper, you can still make some money, and you won't lose money. However, last year, the price of fruits skyrocketed, and the multi-source beverage factory suddenly couldn't stand it, and the boss was trapped in the real estate side, so it went bankrupt. ”
"Director Shi, am I to blame?"
Chen Yu spread his hands.
The fruit used in multi-source beverages is actually navel oranges.
Originally, the price of navel oranges per catty was 1 cent, and the low price was eight or nine cents.
The multi-source beverage factory is so large that it can even get a wholesale price of six or seven cents.
But last year, Chen Yu hyped on the Internet, and the fruit farmers made a lot of money, but the price of navel oranges rose several times.
It rose from a few cents to five or six cents.
The cost has skyrocketed, but the sales price has not risen, so it is strange not to go out of business.
"No, no, no, Mr. Chen, don't get me wrong, I'm just talking about things. ”
Shi Lanfang was also embarrassed.
Isn't this the one in front of you who raised the price of navel oranges last year?
"Well, pretty much understood. ”
Chen Yu nodded and walked towards the warehouse with Shi Lanfang.
At this time, the workers of Duoyuan Beverage Factory saw Shi Lanfang coming to the factory with one person, and said excitedly: "Good news, good news, Director Shi has brought a boss." ”
"Which boss. ”
"I don't know, No, it's right there. ”
"I said Lao Wang, that's just a little kid, where is the boss?"
Everyone looked at it, and there was still hope, thinking that someone had come to buy the factory. But when I saw Shi Lanfang walking in with a young man, everyone was half cold.
"It's over, last time our factory was auctioned, it is estimated that the factory will not be sold. ”
"What nonsense, as long as the funds are in place, our factory can operate normally immediately. ”
"What's the use of normal operation, and the drinks can't be sold, are you stupid to be another boss?"
"It's just that the price of navel oranges is too expensive, so I suggested that I don't use any fruit juice and use more additives. ”
"Didn't the boss say, it's not nutritious. ”
"The nutrition of fart, Pepsi, Coca-Cola is nutritious, and the cost of their bottle is more expensive than the cost of the drink. ”
The workers were arguing.
It's just that the factory has stopped production, and they can't do anything about it.
"Why are there so many workers?"
"Well, they haven't found another job yet. ”
"By the way, does the factory still owe them wages?"
"I owe some, about 1,000 yuan per person. ”
"Well, that's another 700,000. ”
Chen Yu smiled helplessly.
It seems that the acquisition of a bankrupt business is not as simple as it seems.
"Here we are, this is the warehouse. ”
"At present, there are about 500,000 boxes of more oranges in the warehouse, 24 bottles per box, 500ml per bottle, and the wholesale price is 12 yuan per box. If this batch of 500,000 cases of drinks can be sold, the cost can be recovered by 6 million. Of course, this price is a bit imaginary, and it is necessary to remove transportation costs and labor costs...... But if Mr. Chen has a way to sell this batch of more oranges, it is equivalent to saving this beverage factory. ”
Shi Lanfang's meaning Chen Yu understood.
If 500,000 boxes can be sold, plus the company's land and production line, the investment of 10 million will not be lost.
Moreover, if you can sell 500,000 cases, you will naturally be able to sell 1 million cases.
Once the company is operating normally, the business is still profitable.
But the key thing is that multi-source beverage factories can't sell these goods, so why can you sell them?
Presumably, the unsuccessful auction of the multi-source beverage factory a few days ago was also a problem.
On paper, the investment should be cost-effective.
Even if there is some foreign debt, plus the wages of 700 workers have not been paid, it is not much.
But the key thing is that it is easy to get together 10 million, and the difficult thing is how to save this beverage factory by smashing 10 million into it.
It's not that you don't have 10 million, but you have 10 million, but it's impossible to do charity.
If you can't get the beverage factory running normally and can't sell these drinks, then the business is losing money.
"Director Shi, you graduated from Agricultural University, and this beverage factory itself also makes fruit juice drinks, what do you think?"
"I'm ......"
Shi Lanfang was a little embarrassed: "Mr. Chen smiled, I am a civil servant, and I don't understand business matters." ”
"Director Shi is modest, you say, I will take it as a reference. ”
"I think there are risks and opportunities. ”
After thinking about it, Shi Lanfang said.
"Risks and opportunities, this is new, Director Shi, let's talk about risks first. ”
"Risk Mr. Chen, you mentioned just now that China joined the WTO last year, all kinds of commodities from all over the world poured into China at once, and the competition of all kinds of products has increased, and the competition may be even greater in the future. Not to mention anything else, just beverages, not only our domestic giants, but also foreign giants. Like Pepsi, Coca-Cola...... These are very powerful, and it is difficult for some small beverage factories to compete with them. ”
"And what about opportunity?"
"Fruit juice drinks are still relatively innovative in China, and they are healthier than carbonated drinks, and I believe that as everyone's material living standards get better and better, everyone's demand for fruit juice drinks will be greater and greater. In addition, the orange is added with the juice of our Xinfeng navel orange, and the taste is higher than similar drinks. As long as the market recognition is out, I think there is still a big opportunity. ”
In the end, he graduated from an agricultural university, Shi Lanfang looked through the analysis, but Chen Yu kept nodding.