Chapter 237: The Logic of Forced Price Increases for Liquor!
Good wine!"
"Mr. Wu, this is our company's Junheng 998?"
"It's so delicious, I've never drunk such a delicious liquor!"
In order to dispel Cai Diheng's doubts, Wu Jun went downstairs and took a bottle of Junheng 998 puree wine from the car and poured him a small glass for him to taste.
After Cai Diheng tasted the wine, it was as if he had taken a stimulant, and he was very excited.
Wu Jun looked at Cai Diheng who returned from overseas with the eyes of Tu Baozi.
There are not a few people who have drunk Junheng 998 original brew.
So far, at least six or seven people have drunk it, and no one is like Cai Diheng.
I'm so excited at every turn, who is wrong with learning from me......
"Mr. Wu, such a good wine only sells for 998 yuan," Cai Diheng said excitedly, "After Junheng 998 is listed, he will definitely have the strength to sweep the liquor market!"
After Wu Jun heard Cai Diheng's assurance, he was speechless in his heart.
Uncle, you can go back a bit!
This is the original puree wine, and I still need to find you to do business when I sell a bottle of 998?
Go directly to the village market, and give the big brothers and sisters, uncles and aunts who set up stalls, they all sell them!
Wu Jun opened his mouth and said: "This is a semi-finished product, just to let you taste it and give you a little confidence." ”
"Half, half-finished?" Hearing Wu Jun's words, Cai Diheng became even more excited.
The semi-finished products are so good, if they are finished products, then what is it?
What Moutai Wuliangye Jiannan, in front of Junheng 998, you have to go back a little.
Cai Diheng's family conditions are good, and he has drunk all these good wines.
This comparison, whether it is taste, quality, or price, Junheng 998 wins!
Wu Jun saw Cai Diheng's performance, and he didn't have to think about it to know that he must have thought wrong.
Wu Jun said: "If the finished product is diluted, the taste is worse than now." ”
"This, what is this......" Cai Diheng was dumbfounded after hearing Wu Jun's words.
Shouldn't it be about striving for perfection and striving to be the best?
How can there be a deliberate reduction in the quality of this immortal cāo) made!
"Could it be ......" Without waiting for Wu Jun to explain, Cai Diheng asked himself, "Is it to cater to the market?"
"I see, you're thoughtful. After Cai Diheng turned a corner in his mind, he admired Wu Jun immensely.
Wu Jun heard Cai Diheng's praise, and felt that this sentence was very familiar, as if he had heard someone say it when he was masturbating......
Applying for the general manager of a distillery, Cai Diheng made sufficient preparations before coming and made sufficient research on the domestic liquor market.
Regarding domestic liquor, there is a very strange logic: the logic of forced price increases.
In recent years, Feitian Moutai has increased from a few hundred yuan a bottle to more than 1,000 yuan a bottle.
Wuliangye, Guojiao 1573, Yanghe, Jiannan and other well-known domestic liquors have also increased in price.
On the surface, this is a premeditated plan, and liquor manufacturers have invariably raised prices by limiting sales.
In fact, this is a pandering to meet the labeling needs of people's consumption.
In summary, there are two reasons for the price increase.
On the one hand, the increase in manpower and material resources, input costs, can also be understood as inflation.
Think about how much a bottle of Feitian Moutai cost decades ago, if it still maintains this price now, Niulanshan will really rot in the mountains.
On the other hand, it is related to market positioning, which is also the most important aspect.
High-end liquor is a typical social product, with a very strong show-off genus.
It's the same as having a meal, it's usually a lot more expensive than going to a restaurant by yourself.
Some migrant workers may smoke a few yuan of cigarettes outside, but when they return to the village, they will have to pay at least ten yuan.
Otherwise, others will think that you are miserable outside.
If the price of high-end liquor is not high enough, the positioning of high-end consumer luxury jewelry will be damaged.
For example, Moutai, if its price is surpassed by Wuliangye, then the No. 1 brand of national liquor will not be guaranteed, so it will increase its price.
Wuliangye saw that Moutai had risen in price, and it would also increase its price, otherwise it would be left behind, and other liquors followed in price in order to keep up with this echelon.
The price of high-end liquor is high, and consumers tend to think that they are worth the cost, which is psychological autosuggestion.
Only when the product dares to price can it show its noble quality.
If Moutai does not increase in price and becomes a product that ordinary consumers can afford, it will fall into the dust.
Combined with this "logic of forced price increase of liquor", if Junheng 998 is more expensive than what Moutai sells, once it comes out, it is enough to turn the domestic liquor market upside down.
The domestic liquor market of hundreds of billions and nearly trillions of yuan, if it is chaotic, the consequences will be unimaginable.
Wu Jun didn't want to, didn't dare, and couldn't afford this consequence.
Making a fortune in silence is his consistent purpose.
Just out of the novice village to fight the final boss, and win, this behavior, how do other players play?
After seeing the quality of Junheng 998, Cai Diheng is full of confidence in making the company bigger and stronger.
Jingle bell~
Wu Jun's mobile phone on the desk rang, and when he saw that it was Dong Lizhu's call, Wu Jun reached out and picked up the phone to connect the phone.
Dong Lizhu said: "Xiaojun, Shen Xue woke up on the way to the hospital, and the doctor gave her a comprehensive physical examination, she is fine, don't worry." ”
"yes, I see. When Wu Jun heard Dong Lizhu's words, he also breathed a sigh of relief in his heart, and said, "Let Shen Xue have a good rest, give her a week's paid vacation, when she will recuperate, and when she will come to work." ”
"Okay, I'll tell her. ”
After chatting a few more words, Wu Jun ended the call with Dong Lizhu.
Cai Diheng was not far from Wu Jun, and heard all the content of Wu Jun and Dong Lizhu's phone call clearly, and admired the man in front of him who was about to become his boss.
is like the situation of the female employee before, in other companies, it is not bad to fire her without finding some reason, and Wu Jun also gave her paid leave.
Cai Diheng smelled a strong human smell from Wu Jun, this kind of boss who treats employees so amiably is worth following.
After hanging up the phone.
Wu Jun chatted with Cai Diheng for more than two hours about the operation and management of the distillery.
After some contact, Wu Jun found that Cai Diheng has his own views on business management, and he has also integrated many foreign advanced management systems.
The two stayed in the office and chatted until about four o'clock in the afternoon.
"Mr. Dong went to the hospital, today first, tomorrow to the company for entry. "It's almost time to talk about it, Wu Jun sent Cai Diheng away.
"Then, I'll say goodbye first," Cai Diheng got up, took a few steps forward to Wu Jun, stretched out his hand and said, "I will ask Mr. Wu to take care of me in the future." ”
"Of course. Wu Jun smiled and agreed very happily.
Don't look at the face of the monk and look at the face of the Buddha, for Jiang Yi's sake, she can't treat her cousin badly.
Wu Jun reminded and said, "After entering the job tomorrow, I will take you to the winery to familiarize yourself with it." ”
"Knowing Mr. Wu, I'll go back and prepare first. Cai Diheng said goodbye to Wu Jun and walked towards the door.
♂ The latest chapter goes to ♂ .+\Input ♂\In\Net\Address:.
/♂