Chapter 221: Frankfurt Motor Show 1
The Frankfurt Motor Show, founded in 1897, is the world's first international auto show and the world's largest auto show, known as the "Olympic Games" of the world's automobile industry. The exhibition time is generally in mid-September, and it is held once a year, and cars and commercial vehicles are displayed in rotation.
The main vehicles on display are cars, sports cars, commercial vehicles, special vehicles, modified cars and auto parts, etc., in addition, in order to cooperate with the auto show, Germany also holds different scale of classic car exhibitions.
The Frankfurt Motor ShowGermany was the first place in the world to host an international motor show. The Frankfurt Motor Show, formerly known as the Berlin Motor Show, was founded in 1897 and moved to Frankfurt in 1951. The Frankfurt Motor Show is the world's largest motor show and is known as the "Auto Olympics". The biennial Frankfurt International Motor Show is generally scheduled to take place in mid-September and last for about two weeks. The exhibitors are mainly from Europe, the United States and RB, especially European car dealers. Frankfurt is located in Germany, and it is natural that German companies play the leading role, which seems to be the same as the regional nature of the Detroit Auto Show and the Tokyo Motor Show. Germany is the birthplace of modern automobiles, the hometown of Mercedes-Benz, Volkswagen, and Audi, and the Frankfurt Motor Show is a good opportunity for them to show their talents.
This time, there were not many people who came to Frankfurt for Black Cloud Motors, and they only exhibited 4 vehicles. The first time the Knight of the Black Cloud XV came to Europe, it was strange to say. The whole of Europe is stunned that there is not a single Knight XV, which has something to do with the production of Black Cloud. Most importantly, customers in the Middle East and the United States have consumed their cars, and their purchasing power has always been strong.
In addition, the Kuroyun 1 Series axle car, Jeep Compass, and Grand Cherokee, which made their debut in front of the world. These three cars are the first time to face the world, and it can be said that success or failure lies in this move.
Although Bao Zixuan, including the entire Heiyun Automobile, is very confident in the three cars, no one dares to guarantee the ticket without market testing. This time, Heiyun Automobile's booth was to buy half of the Chrysler booth, and the most important part was the second half, and the overall location was not good.
However, as a technology company, the existing technology is incomparable to these car companies. Black clouds arranged a large number of LCD screens around the exhibition hall, as if the night screen was like not asking for money. And Bao Zixuan is already thinking that in the future, the design of Heiyun Automobile's 4S store will also use a large number of LCD screens to promote the brand. The most important thing is to drive the production capacity of the LCD factory and maximize profits.
The auto exhibition is different from the electronic technology exhibition, at least in the exhibition hall layout is much easier. After all, the exhibited products are relatively simple, as long as the car is driven to the exhibition hall, it is basically OK. The most careful layout of the exhibition hall this time belongs to Heiyun Automobile, they at least installed a large number of night screens in accordance with the electronic technology exhibition model, a bit of a futuristic world feeling.
Heiyun started relatively late, and only booked a four-star hotel next to the exhibition hall. This is still because of the increase in money, although the car companies are having a hard time now, but the emaciated camel is bigger than the horse. For these century-old or so enterprises, the hotel is really nothing.
John Chambers has been in Frankfurt for a week and has been following the progress these days. This was the first grand appearance of the Black Cloud Automobile, and he didn't want anything to go wrong. For a manager who is extremely serious about his work, he can't afford to lose this person.
John Chambers: "Boss, you've made a lot of noise in East Germany. I'm hearing from you in Frankfurt these days. ”
Bao Zixuan: "Fortunately, I have always had a big industrial dream. Some industries may not need to make money, but we must be able to produce them ourselves, otherwise we will be controlled by others. ”
In fact, with the reform and opening up of China, it is not worrying about the market to enter the field of large-scale machinery and equipment at this time. Even if other companies don't buy it, Hutchison Whampoa will use a lot of it when it engages in large-scale infrastructure, and it will increase the construction capacity of the enterprise by more than one step.
Sometimes it is impossible for Bao Zixuan to fully communicate with European and American employees, who are Americans first and black cloud employees second. If you don't understand this, then you'll die ugly.
Although Bao Zixuan didn't ask, as a subordinate, he still has to report to the boss so that the other party can rest assured that trusting you is one thing, and your report is another.
John Chambers: "Boss, the showroom has been built, and the equipment commissioning will be done tomorrow. I didn't have any problems debugging today, and my advantage in this regard is obvious. ”
At present, in the field of home theater equipment and LCD screens on the market, Heiyun's technical reserves are no worse than any company. While other companies are just briefly introducing cars, Heiyun is using all the technology it can use this time.
Bao Zixuan: "That's good, I'll rest assured that you can do things." But there's not a lot of moths on Chrysler's side!"
John Chambers: "It's okay overall, because Blackcloud isn't just a car company. However, the booth they gave us was at the back, and it would be very passive if people didn't enter through their entrance. But after seeing their appearance, I sealed the interface with Chrysler. ”
Bao Zixuan: "It's okay, this time we are just for the purpose of learning, and we also want to believe in our car." Chrysler was a down-and-out old nobleman, and all but one of the castles was sold. Even this ancient castle costs a lot of repair costs every year, and if it weren't for the impact, they would be acquired by the black clouds. ”
John Chambers: "But recently, a lot of Chrysler workers want to come to work in Heiyun, but now our new cars haven't been on the market, and I'm a little unsure." I didn't agree to let them come in large quantities, but we left behind the masters who were particularly skilled. ”
Bao Zixuan: "You can do these things, Chrysler will be in our pocket sooner or later." Now let him live for a few days, it's just that the military department is more troublesome. Figure out how to divest it out or the acquisition won't be approved. ”
There are some industries in the United States that must be entered by Americans, and in his previous life, Murdoch became an American citizen in order to buy TV stations. If Heiyun wants to enter the U.S. military industry, then the only way is for Bao Zixuan to become a naturalized citizen. However, this is contrary to his philosophy, and it is strange that he will not be sprayed to death after entering the information society.
John Chambers wanted his boss to become a U.S. citizen, but he knew it wasn't possible. At present, the top priority is to deal with the affairs of the exhibition, after all, this is the first time that Heiyun Automobile has participated in the exhibition, and there is no room for sloppiness.
John Chambers: "Rest assured, boss. We never stopped infiltrating Chrysler, and after a while we had spent all the money we got from us, it was time for us to do it. ”
The two of them then chatted a little more about what to look out for and what might happen at the auto show, and John Chambers left the Bun Booth room.
Looking at the night view of Frankfurt, Bao Zixuan was pondering. Huaxia is too far behind, and he is a little unable to catch up alone. Sometimes I want to give up being a rich man, but such thoughts are often fleeting.
He walked to his desk and began to plan for the automobile company, which he wanted to build into the largest automobile company in the world. At present, the first step is to open 4S stores all over the world, which is the fastest way to occupy the market.
Today's automotive competitors are mainly RB, European and American car companies, most of which have been inherited for decades. And with the strong support of the state in the back, the only way for Heiyun to break out of the encirclement is to surpass these enterprises in terms of technological innovation, cost performance and function, which is very difficult, but it must also go on.