Chapter 222: Frankfurt Motor Show 2
September 17, 1979, 9:00 a.m., Messe Frankfurt, West Germany. As the world's largest motor show, the attraction of the Frankfurt Motor Show can be said that no automotive company can refuse.
Most of the world's leading brands and manufacturers came to participate in this auto show, among which the German local enterprises Volkswagen, BMW, and Mercedes-Benz all sold new models. Heiyun Automobile is currently only a small manufacturer, and everyone does not pay much attention to him.
Many companies believe that perhaps Bao Zixuan has unique insights into electronic technology products. However, the automobile industry is more of a test of a country's overall industrial level, and no one thinks that Heiyun can produce high-quality cars by relying on a single company.
At present, more than 50% of Heiyun auto parts are purchased products, if it threatens the interests of other auto giants. Bao Zixuan was worried that he would be choked by someone on the parts, which is why later generations of Chinese companies should be big and complete. If you don't produce yourself, you may not be able to get the supply of parts at the critical moment, and the better the business, the faster it will die.
At the beginning of the exhibition, there were not many customers in the exhibition hall of Heiyun Automobile. This has a lot to do with fame, and their brand awareness is still very low. In the automotive industry, everyone recognizes the brand very much, but it is not very recognized for enterprise customers like Heiyun, who have just entered the market.
Bao Zixuan and John Chambers were chatting in the exhibition hall, and Bao Zixuan said with a smile: "John, it seems that the location of the exhibition hall is still very important. Next year is just a lot of money to spend, and we have to get a good position. ”
John Chambers: "Boss, I've actually thought about that too. However, it is estimated that it is difficult, and the Frankfurt Motor Show is inclined to German local companies, that is, the position of GM and Ford is not very good. ”
In fact, Bao Zixuan also knows this problem, but he still wants to fight for it. Otherwise, the employees will not be motivated at all, at least there will be more people coming in from the front position.
The two of them were talking, and they saw buyers coming to the black cloud exhibition hall one after another. Although the area of the Black Cloud Exhibition Hall is not very large, there is also a gimmick, that is, the most expensive car at this auto show is here. The advertisement has already been out, and many people are also admiring it.
When they saw the Black Cloud Knight XV, many people were shocked by the appearance of the car. It turns out that Heiyun can make such a domineering car, and there is a preliminary recognition of Heiyun's automobile ability. Especially European customers, who have high requirements for car safety performance. Seeing the bulletproof car of Heiyun, I have the idea of wanting to know more about it.
This time, 2 units of each model of the Black Cloud Automobile were transported, and the Knight XV was quickly surrounded next to him. Most of the employees of Heungjiang Heiyun Automobile Company are Germans, and they have a natural advantage in Germany, and there is no problem in communication.
Many Germans were surprised to see the Knight XV, this car combined the lines of an American car, the interior and power of a German car, and most importantly, the main raw materials were all from the Soviet Union.
This car Heiyun Automobile Company only plays the role of an assembly platform, but under the tuning of German engineers, there is no sense of disobedience. So that the whole vehicle whether it is lines, power system, and safety can all meet the German requirements for bulletproof cars.
They wanted to make a car like that, too, but they couldn't get titanium alloy. At present, the main titanium alloys on the market are the most used by Heiyun Group in addition to aircraft manufacturing and military production. Only Heiyun Group in the world can use titanium alloy to make cars on a large scale, which is equivalent to a unique business. Soon customers placed orders for the Knight XV at the fair, especially those who liked cars, which were life-saving cars at critical moments.
When many people came to see the Knight XV, they saw that the other 3 cars of Heiyun were very beautiful and advanced. At least in terms of appearance, it can already attract customers, and many buyers have begun to contact the staff to introduce them to the Black Cloud car.
When they heard that the fuel consumption of the Black Cloud 1 series car was only 4 liters per 100 kilometers, everyone was skeptical. After all, the most fuel-efficient RB car now has a fuel consumption of about 7 liters per 100 kilometers, and American cars are generally more than 10 liters.
This was the time of the oil crisis, and countries had a deep preference for fuel-efficient cars. After seeing the Black Cloud 1 Series car in the video, and after understanding how the engine works. Everyone is an old man who has been engaged in the automobile industry for many years, and it can be said that they are very familiar with the structure of automobiles. 、
Seeing the Black Cloud hybrid engine technology, everyone understands. The automotive industry has ushered in a new technological revolution, which is a major driver of the automotive industry.
Now it is mastered by the Black Cloud Group, and the strength of Bao Zixuan is combined with hybrid technology. Then the black cloud in the automotive industry is definitely a force to be reckoned with, and it can even change the existing pattern of the automotive industry.
Knowing that Heiyun has mastered hybrid technology, it spread all over the exhibition hall at once. Many auto giants have sent engineers to watch, which has suddenly caused the Black Cloud exhibition hall to be overcrowded.
Seeing this situation, the motivation of Heiyun employees suddenly seemed to be like chicken blood, and all of them received every customer very seriously. Not only for customers, but also for the engineers and employees of automobile companies, they choose to treat them equally.
From the desertion in the morning to the overcrowding in the afternoon. Heiyun Automobile Company achieved a reversal and came to a gorgeous transformation. In the end, the Black Cloud Exhibition Hall had to make a helpless move to limit the flow, resulting in many real customers not entering the exhibition hall.
However, as everyone rushed to ask, many reporters came to the Black Cloud Exhibition Hall. When I learned that the fuel consumption of the Black Cloud 1 series car was only 4 liters per 100 kilometers, everyone knew that there would be a headline in the newspaper tomorrow.
If Heiyun Auto can really achieve this effect, then their report can resonate with the general public. Heiyun Automobile did not achieve the introduction effect, so it was also Heiyun Group that was ashamed. When the time comes, I will write an article saying that I have been deceived by the black clouds, and it is okay to make the black cloud car stink. They won't suffer no matter what, that's the reality.
In the end, it was not until the exhibition closed that the customers of the Black Cloud Exhibition Hall left. Back at the hotel, all the staff were tired, but everyone was able to persevere. After all, there is nothing to do in the morning, and everyone starts to get busy in the afternoon.
It was still in the Bun Xuan room, where John Chambers and Hector reported on the first day of the show. In fact, Hector also knew that as the strength of Heiyun Automobile became stronger and stronger, he, the general manager, would definitely be replaced. After all, he is a senior mechanic and is not suitable for management.
At that time, it was the Black Cloud Automobile Company, and there was really no one to top, so I chose myself. Hector, who is more self-aware, has long wanted to talk to Bao Zixuan about leaving his management position and concentrating on being a technical worker. It's just that I don't have the opportunity to have a very low status in the entire group with Heiyun Automobile, so it's okay to make do at present.
Bao Zixuan also knows Hector's thoughts, but Xiangjiang Heiyun Automobile currently produces only 3 units per month. The rash insertion of other personnel is not conducive to management, which makes Hector serve as the general manager of Xiangjiang Heiyun Automobile.
Moreover, this exhibition also specially asked him to bring people from Xiangjiang, and after the exhibition, he could also let these German grandfather workers have a good rest and relaxation.
Hector: "Boss, today our Knight XV has sold a total of 4 units, and there are no less than 5 units of potential customers. It can be said that our car has taken the lead in the top European market.
Hearing this, Bao Zixuan really didn't expect that, after all, Germany's own automobile industry is the best in the world. Heiyun brought such an expensive car here just to stir up a gimmick, but I didn't expect it to be sold so much. It can be said that this is an unexpected joy, something that I never dared to think of before.