Mr. Ren, we ......"

Yu Chengdong has never been so depressed once.

He has always been a proud man.

He is also a very capable person.

In his previous series of work, he has hardly encountered any failures.

Even if there were, it would be a minor setback at best.

But now, when he led Huawei's consumer business and launched his phone for the first time, he failed completely.

Not only failed, but failed badly.

At most, a series of other mobile phones can't be sold.

But Yu Chengdong's side is even worse.

Their mobile phones haven't even come out of the factory yet.

It's not that I don't want to ship.

There really is no one who wants it.

An old saying can be used to describe Yu Chengdong's mood now: "This is really a death before leaving the school."

As soon as the distribution emperor asks your price, he will turn around and leave.

"What, 500 yuan, why don't you grab it?"

"500 is low. ”

"What is low, look at Tianyu mobile phone, 299 yuan, this is still the guide price, our purchase price is 230 yuan. ”

No better than not knowing, one compare, you know that there is no minimum only lower.

No matter what technology Huawei takes, what technology it takes, what signal is better, and so on, it is useless.

"That's interesting. ”

Ren Zhengfei smiled.

He was not too disappointed by the failure of Huawei's mobile phone.

Of course, that's not to say he's not interested in phones.

On the contrary, the performance of Tianyu mobile phone made him discover the charm of the mobile phone industry.

If they can also clear a series of mobile phone brands like Tianyu mobile phones, the profits are too great.

In particular, they have an advantage over others in the terminal field.

Terminal + front-end, the combination of the two, the power that will burst out at that time is absolutely unimaginable.

"Chengdong, what are you doing with a bitter face, afraid that I will remove you as the CEO of the consumer business?"

"Mr. Ren, I didn't expect Tianyu mobile phone to hit such a low price. ”

"You didn't expect it, there are so many things you didn't expect. However, the situation is not as bad as imagined. ”

"Mr. Ren, what do you mean?"

"Chen Yu. ”

Ren Zhengfei read out Chen Yu's name.

Yu Chengdong understood what Ren Zhengfei meant, and said: "Mr. Ren, I'm afraid Huanyu Technology will not cooperate." ”

"It's not necessarily, as long as it's in the interests of both parties, there's nothing you can't work with. ”

Everything in the mall is profit.

Although Chen Yu had just dug the two of them on his front foot, it was not impossible to come back and cooperate.

......

"Everyone, Tianyu mobile phone is priced at 299 yuan, what do you think?"

Nokia China's President Xu Bo held a meeting to discuss the next strategy.

"Mr. Xu, I think Tianyu mobile phone is not the same as our positioning, and we don't need to worry too much. ”

"Tell me?"

"Tianyu mobile phones themselves are mainly in the ultra-low-end market, so they don't pay attention to the brand, they just need to sell the mobile phone. But our Nokia is different, our Nokia is more high-end than a series of mobile phone brands in the minds of other users, and the market can accept higher prices. ”

"But what if Tianyu mobile phones enter the mid-range or even the high-end market in the future?"

"It shouldn't be possible. First, Tianyu mobile phone does not have this technology, second, Tianyu mobile phone brand awareness is not enough, this is not to say that no one knows Tianyu mobile phone, the main thing is that Tianyu mobile phone is positioned as a low-end mobile phone, even a very cheap mobile phone, even if they want to enter the high-end, users will not accept it. ”

"Well, who else can say what Tianyu thinks about the phone. ”

Xu Pan nodded, but he was not particularly satisfied.

"Manager Jiang, what do you think?"

At this time, Xu looked at Nokia's chief operating officer "Jiangzi".

"Manager Jiang, you have led the cooperation with Huanyu Technology before, and achieved good results, please talk about your views on Tianyu mobile phones. ”

"I think we should follow up. ”

Jiang Zi thought for a moment and said his opinion.

"Mr. Xu, Tianyu mobile phone is a business of Huanyu Technology. On the surface, he only sells mobile phones, but in fact, Huanyu Technology has multiple businesses. There are mobile phones, portals, e-commerce transaction sites, and online gaming businesses, including music sites. Maybe Tianyu mobile phone is still only in the ultra-low-end market, but as long as they are given the opportunity, Huanyu Technology can push Tianyu mobile phone to the high-end through its various businesses. ”

"Makes sense. ”

Xu Pan motioned for Jiang Zi to continue.

"Just like when we cooperated with Huanyu Technology, including now we also cooperate with Huanyu Technology in Huanyu Mall, and through their website, our sales have been good. The 299 price of Tianyu mobile phone does not seem to affect our Nokia, after all, the positioning is different. But if all we see on the street for a period of time are Tianyu mobile phones, it is probably unrealistic to say that it has no impact on Nokia. ”

A brand is not only about popularity, but also about penetration.

Some brands have great brand awareness, but the penetration is not good.

Some brands are not well-known, but the penetration is very strong.

This penetration often affects the user's judgment and thus influences their choice.

It's easy to understand.

You are using Tianyu mobile phone, I am using Tianyu mobile phone, if the next Huanyu technology makes a slightly more awesome mobile phone, will you continue to use Tianyu mobile phone?

The answer is that not everyone will use it, but it is very likely.

And this is very likely, it will affect the sales of a series of Nokia's mobile phone models.

"At present, we at Nokia have launched more than a dozen types of mobile phones, including high, medium and low-end mobile phones. We can ignore the sinking market now, but we need to think about the future of our Nokia. ”

"Good. ”

Xu couldn't be more satisfied.

Jiang Zi said that he agreed.

According to the current sales of Tianyu mobile phones, they may exceed 30 million sales this year.

Such a terrifying figure, although the level of profitability is not as good as theirs, but when it comes to sales, even their Nokia has exploded.

At the end of the year, Tianyu mobile phone shouted out a sentence that the first sales of the whole year is not blown.

No. 1 in annual sales, what is it?

This is also a real strength.

With such strength, why can't they enter the middle and high-end?

Besides, the Tianyu series can't enter the mid-to-high-end, isn't it okay to change the model?

It's not that hard.

"You mean, we also grab the ultra-low-end market?"

"Yes. ”

Jiang Zi said: "Tianyu mobile phone's strategy is not complicated, they use the method of exchanging low prices for sales. Once the sales volume goes up, their costs will drop significantly. ”

"And how do you price it?"

"We at Nokia don't have to put a price of 299, we have brand premium power, we can launch 399, or even 499, but there's a problem with that. ”

"What's the problem?"

"We had to make a plan for the production of 10 million phones before we made this strategy. Because in this way, we can reduce the overall production cost in procurement, production, and design.

Speaking of this, Jiang Zi hesitated for a moment and said, "But there is a certain risk in this. ”

Once the produced mobile phones can't be sold, then this wave of losses will be big.

This is also the reason why a series of domestic mobile phone manufacturers dare not take precautions.

In the first step, you didn't keep up with the rhythm of Tianyu's mobile phone, and in the second step, you were led by the nose.

But if you don't follow suit, you won't be able to reduce production costs.

If your production costs are not reduced, how can you beat Huanyu Technology?

For this, Xu is naturally aware of this.

But.

Nokia is not your average mobile phone manufacturer.

What others can't do, they Nokia can't necessarily do.

Other mobile phone manufacturers don't have this strength, but they Nokia has this strength.

Can Tianyu mobile phones really monopolize the ultra-low-end mobile phone market?

We Nokia are not convinced.

"Manager Jiang, if the plan is done in the next few days, I will apply to the headquarters. ”

Xu said.

(End of chapter)