Chapter 1056: Is this a passive monkey?

"I'm really worried that I can't sell it, this is selling too well, and I'm worried. ”

Duan Yongping said with a somewhat strange expression.

This can't be sold, so naturally it goes without saying, the cost of nine billion is like a mountain, firmly pressing on his shoulders, pressing him not to eat and sleep well all day, otherwise he would not be silent, and suddenly ran from Yanjing to Xiangshan in the middle of the night.

This is selling too well, I am afraid that the inventory production will not be able to keep up, resulting in consumer dissatisfaction, not to mention that he does not want consumers to feel that Qingtian is playing monkey, just say that this consumer, with real money, lined up to support you, but you are out of stock, how can you not say it.

But the problem is, it's really going to run out of stock.

Now, in addition to the 50,000 DVD players in the hands of retail stores and city managers, provincial managers and regional managers can probably have about 20,000 DVD players in their hands as transit and transportation needs, so as to prevent a certain retail store or city from selling too well.

In addition, there are 80,000 units left in the factory, a total of 150,000 units, which are all the DVD players that Qingtian has just produced in the last two months.

Originally, according to DynaSky's goal, if one million units were sold in eight months, the average monthly sales would be 125,000 units, but considering that the public does not know enough about the DVD player, with the recent launch and the strong participation of many celebrities, there will be a wave of sales peaks, and then it will slide into a trough, and the average daily sales may only be one-third to one-quarter of the DVD player that has just been on the market for a week.

However, according to the forecast of the marketing department and the marketing department, this situation will gradually increase in two or three months, as consumers' awareness of DVD players gradually strengthens and the word-of-mouth effect is spread, and in the sixth month, sales exceed the average sales target of 4,000 units per day.

And the speed will get faster and faster, and by next year, that is, after 1994, the sales of DVD players will reach more than 10,000 units per day, more than double the average daily sales target in 1993.

Of course, this is an ideal number.

But Fang Chen only decided to order three million DVD player parts in one go after reading the forecasts of the marketing department and the marketing department.

Because this trajectory is similar to the sales of DVD players in the previous life, in 1993, when the DVD player was just developed and marketed, only 20,000 units were sold, and in 1995 it became 600,000 units, and in 1996 it increased tenfold to 6 million units, and in the following years it has grown at an annual growth rate of almost 50%.

The main reason restricting the sales of DVD players, in addition to price, the most important thing is that there are too few people who know about DVD players.

In the previous life, less than 0.1% of people knew about DVD players in 1994, and in 1995 it was more than 5%, and after 1996, almost everyone knew about DVD players.

And these are inseparable, when Wanyan Company advertised vigorously in the "Huaxia Daily" and "Yanjing Youth Daily", Jiang Wanmang talked about what VCD was on the Central People's Broadcasting Station until July 1995, and CCTV advertised it 8 times a day.

Wan Yan advertised that the VCD investment cost was more than 20 million yuan, and Xiao Guan Ling's sentence: "Wan Yan entered my house, and I love my family even more." It resounded throughout China.

Therefore, Fang Chen was more confident in the sales of the DVD player in the next year.

After all, what is the strength of Wanyan Company, and what is the strength of Qingtian?

It's just incomparable, Wan Yan only has eight advertisements a day on CCTV, and Qingtian has no less than 16 advertisements a day on each channel of CCTV, and in addition, there are a lot of advertisements in these newspapers and magazines that came yesterday, and there are a lot of advertisements on provincial and municipal TV stations.

It can be said that Qingtian's investment in advertising is more than ten times that of Wanyan.

Moreover, Wan Yan only had a total of 50 kinds of VCD karaoke discs, among which there was no set of feature film discs, but where did he go? He had already emptied the entire Xiangjiang and mainland movies and television stations, and now he has produced thousands of CDs.

Not to mention that so many celebrities were invited to do publicity according to the model of the Dongwei idol group.

But now, it seems like it's a bit too hard......

He asked just now, and the quota for the East District store was 120 units in three days, but now, together with the 160 units in the hands of the city manager, the quota for four days is about to be sold out.

Judging from this queuing situation, the problem of selling 500 DVD players a day today should not be big.

This is a bit scary, according to the plan to give the East District store a quota of 40 units per day, and now the sales in a day have risen to 500 units, which is 12.5 times the original plan.

And the situation of other retail stores in Xiangshan is similar to that of the East District store, otherwise the manager of the East District store would not make an emergency report and go directly to the factory to pull the goods.

This means that, let alone 12.5 times the average sales volume of all retail stores, it will take 70,000 DVD players a day to sell them......

It also means that all the DVD player inventory of Qingtian is only enough to sell for a little more than two days......

And now, although the efficiency of Xiaobawang's production of video players has been improved a lot, if it is riveted to produce at full capacity, it will only be 200,000 units a month......

This amount is enough to sell this sales volume for a few days now?

The more he thought about it, the more dumbfounded he felt.

What is he?

Passive monkey tricks?

But the conscience of heaven and earth, he really doesn't want to play monkey at all.

At this time, Duan Yongping had already calculated the account, and looked at Fang Chen with a dull expression.

The two of them stared at each other with such big eyes, and only after watching for a minute could they be considered relieved.

"Mr. Fang, what do you say?" Duan Yongping asked.

Seeing Fang Chen, he was not so anxious in his heart, as the so-called sky fell and there was a tall man on top of it.

Among the other 50,000 Qingtian employees, he was naturally tall, but now that Fang Chen was here, that tall man would not be able to take his turn.

Besides, the number one is not two, the second leader is not one, he is with Fang Chen, no matter when Fang Chen is making ideas, when can he convince Fang Chen?

Therefore, in the end, the ball was kicked back to Fang Chen's feet.

Fang Chen rubbed his face fiercely, which was a bit nerve-wracking.

As the so-called Qiao woman is difficult to cook without rice, he is not a god, and he can't produce so much.

However, at this time, the most stressed person was not Fang Chen and Duan Yongping, but the manager of the East District store, and I saw him constantly wiping the sweat on his forehead.

With these two bigwigs here, he is simply living like a year, like sitting on pins and needles, and fully understands what it means to be a companion like a tiger, for fear that he will not do well in that way.

As soon as he looked up, he happened to see the dilemma of the manager of the East District store, Fang Chen waved his hand and asked him to bring him and Duan Yongping into the office, and let him pull it.

He and Duan Yongping are also well-known people in Xiangshan, and they stand still in their store for a long time, and it doesn't look like it's serious.

After sitting for a long time, Fang Chen said slowly to Duan Yongping: "Old Duan, let's do this, first give a notice to Foxconn, and let them start preparing to produce a DVD player." ”

According to his consistent thinking, the responsibility of production is naturally to be handed over to Foxconn, just like now, Foxconn undertook the production of Qingtian two-thirds game consoles, learning machines, repeaters, one-half pagers and one-quarter switches.

After all, not to mention that Foxconn's production cost is lower than that of DynaSky's own production cost, let's talk about the employees, which will leave a lot of trouble for DynaSky.

If all these production tasks are put on DynaSky, it means that DynaSky will have to hire at least 50,000 more employees, and then pay for the salaries, bonuses, benefits, pensions, medical funds, and so on of these employees.

This is not good news for Fang Chen, who is determined to build Qingtian into a R&D-oriented technology company.

After all, everyone knows that manufacturing is not profitable, otherwise how could there be so many companies swarming to speculate on houses, he can't guarantee that in ten or fifteen years, the employees of these production lines can still get such a high level of salary income, so he has always been more restrained in recruiting people.

Moreover, Foxconn's parent company Hon Hai Precision doesn't still have his shares, since he bought 15% of Hon Hai Precision's shares, every time Hon Hai Precision diluted his shares, he was able to take it, and he took it, after all, it was nothing more than to exchange all the dividends that Hon Hai Precision should give him for shares, and then invest a sum of money into it.

So he now holds nearly 18% of Hon Hai Precision's shares, the second largest shareholder after Guo Taiming, and it is expected that Hon Hai Precision's stake will be diluted three or four times, and his stake will be able to surpass Guo Taiming.

It's just that at the beginning, he promised Guo Taiming, and the equity in his hands was held by Guo Taiming, and he didn't interfere in anything at Hon Hai Precision, that is, he only took dividends and didn't speak.

If it weren't for that, how could Guo Taiming rest assured that he would get so many shares of Hon Hai Precision.

But it doesn't matter, anyway, he wants Foxconn's shares, in addition to coveting the market value of Hon Hai Precision of more than 300 billion, the most important thing is to have influence on Foxconn, the most important production base in addition to its own factory, to ensure the production capacity and quality of its own products.

Of course, it is precisely because of this that he will be so relieved to hand over a series of products such as game consoles, learning machines, repeaters and so on to Foxconn for production, which is mutually beneficial.

But for the DVD player, he expected that there would be a sales explosion next year, and the production of 1 million DVD players in half a year was not a great task for Qingtian, so he did not entrust the DVD player to Foxconn.

But now, it is impossible not to let Foxconn make a move.

Duan Yongping nodded silently, agreeing with Fang Chen's idea, after all, the difficulty of increasing production capacity is far greater than that of Foxconn, which has hundreds of thousands of employees, and already has the name of the first generation of Chinese workers.

After all, Foxconn's production is fast and good, and the cost is lower than Qingtian's own.

It's just that Foxconn is cheap and cheap, and he doesn't think that Foxconn has any special technology and management methods.

Foxconn did have it before, but after getting along with Foxconn for nearly four years, Foxconn's skills have long been learned by him.

The reason why Foxconn can do it now is low in price and high quality, and lower than the production cost of Foxconn itself, is mainly because the wages of Foxconn employees are low, only one-third of the wages of Foxconn employees.

But it's the same job.

"Let Foxconn start the production line is open source, then the natural interception must also keep up, starting today, start the scheduled activities, pay a deposit of 100 yuan now, and then pick up the goods a month later, and the deposit will be inflated when the goods are picked up, and 100 yuan will be up to 200 yuan. Fang Chen said in a deep voice.

Hearing this, Duan Yongping's eyes couldn't help but light up, and he felt that Fang Chen's idea was not bad.

Although this is equivalent to saying that it is a hundred dollars cheaper for consumers, it ensures that the sales of the DVD player are not completely crowded by these consumers.

He couldn't imagine how much reputational damage would be done to Qingtian and the DVD player if he continued to sell at this rate, and wait until the day after tomorrow morning, no, as soon as tomorrow morning, a large number of consumers would find that they could not buy the DVD player.

It is even very likely that some consumers, even when they see that the DVD player is abundant, will not buy the DVD player, after all, the hot face and cold butt are uncomfortable.

He believes that if it can be cheaper by 100 yuan, it is still quite tempting for consumers, after all, the monthly salary of ordinary people is only about 200 yuan, and this is half a month's salary, isn't it fragrant?

In this way, he believes that the dilemma of DVD player production capacity will definitely be eliminated, and the crisis will be overcome as smoothly as possible.

But immediately, a flash of inspiration flashed in his mind, Duan Yongping frowned slightly, and said: "But in this way, there will be a problem, that is, there will be scalpers who resell our deposit coupons, and it may appear that all consumers take deposit coupons to pick up the goods, and even directly resell our DVD players, it is not impossible." ”

In the past few years, especially after the release of the pager, he has struggled with scalpers, who will sell them to other consumers at a price five or six hundred higher than the original price after they buy the pager from the Qingtian retail store.

Even for this reason, he also found out two retail store managers who colluded with scalpers to resell Qingtian pagers.

The two store managers sold nearly half of the arriving Qingtian pagers to scalpers, and then waited for the scalpers to sell them, and then split the account with the scalpers.

What's the difference between this and sucking blood on Optimus?

In the end, it's not just the consumer who hurts, but also the dynalist.

And looking at the hot scene of the DVD player in front of him, the scene that was shown on the pager before, he believes that it will definitely appear on the DVD body.

Fang Chen frowned, this is indeed a problem, if consumers take deposit coupons to buy DVD players, wouldn't it mean that they are cheaper by a hundred yuan.

As for scalpers raising prices and reselling, it is even more hateful!

If the price increase is a good thing for Qingtian, he won't sell it at a higher price himself, then it's the turn of these scalpers.