Chapter 881: Our family makes hot pot and does not do e-commerce
Of course, eating soft rice is a joke.
Chen Yu also wanted to blow soft rice, but his strength didn't allow it.
However, Chen Yu is more interested in Lu Xue's e-commerce business.
"The business of selling 5,000 orders a day is very good, how did you think of doing a mall model and not continuing to make it bigger?"
Huanyu Technology has two major e-commerce platforms.
One is Huanyu Mall, and the other is Huanyu Department Store.
At present, Lu Xue and her family are doing Huanyu Department Store, which is equivalent to Taobao in the previous life.
"Mr. Chen, you are a big boss, where do you know about this business. Although the daily sales of 5,000 orders seem good, the profit is very low, and our profit per order is less than 5 yuan on average. In addition, we have to remove staff salaries, publicity costs, etc., and in the end, we can earn about 1 yuan at most per order. Sometimes I do activities and earn less than 1 yuan per order. ”
Li Hui said while eating: "Of course, the business on the side of the department store can still be done now, but the profit is too low." Lu Xue and I both think that the future market trend is the mall model, and after everyone's living standards improve, their consumption will also increase. At the same time, the brand profit in the mall is also higher, if you can open up this market, it is not a department store that can be compared. ”
"Good vision. ”
Chen Yu nodded: "But the mall is not so easy to do, the competition is very big, have you thought about it clearly?"
"It's not been fully thought through. ”
Lu Xue shook her head and said: "On the one hand, we lack funds, but this is not the most important thing, on the other hand, the main thing is that we have not found a profitable model for the mall." ”
Seeing that Chen Yu was a little puzzled, Lu Xue said again: "The main thing is that our strength is weak, if we enter the Huanyu Mall, our competitiveness will not be able to compete with those big brands." ”
Chen Yu couldn't be clearer about this.
What are the characteristics of Huanyu Mall and Huanyu Department Store, who can know better than him.
However, speaking of this, Chen Yu asked again: "Student Lu, let's not talk about the mall, I'm interested in your department store model." It seems that when I asked you before, you only said that there were not many orders in a day, how could it be that in just a few months, now you have reached 5,000 orders in one day. ”
Although Chen Yu can't look at the sales data of 5,000 orders, this is already very good for an individual.
Even for the average small company, this is a pretty good result.
If they can improve their profits, the monthly income is also considerable.
However, the department store model is now fighting a price war, you can lower the price, others are lower than you.
It's an endless loop, and there's almost no solution.
Therefore, the Taobao model in later generations developed to the back, and it was directly killed by the Tmall model.
"Actually, there is nothing, I won't say it in front of you. ”
Lu Xue blushed a little.
If this is said, this is not a big axe in front of the door of Xiao Luban, do people still have machine guns?
In front of her, it is a dignified e-commerce boss.
Her little pattern, how embarrassed Lu Xue can say.
However, Lu Xue was embarrassed, but Li Hui said: "Chen Yu, you have picked a treasure, our classmate Lu Xue has found a new model of department store e-commerce." Otherwise, how do you think we can do 5,000 single days? ”
"What a new model, I'm more interested in it. ”
"You can't steal teachers, do you?"
Li Hui asked.
"Poof......
Chen Yu almost sprayed rice.
What else do I steal from the division.
Do I like this?
Chen Yu can't say a word, if my brother gives you a homepage recommendation, let alone 5,000 orders per day, I will let you sell 500,000 orders per day. However, as the second generation of hot pot rich in Li Hui's eyes, Chen Yu said: "Sister Hui, our family is a hot pot business, not an e-commerce business. ”
"That's right. ”
The hot pot Shih Tzu is about to go on the market, and this guy will be worth billions in the future.
With such a value, they should not be interested in their small business.
Immediately, Li Hui said: "In fact, the department store business is more difficult to do, there are many people competing, according to Huanyu Technology, just department stores, Huanyu Department Store has millions of stores, covering almost all categories of life." If we fight a price war, we may not be able to compete with all the stores, and at the same time, we may not be the opponent of some other powerful department stores in terms of capital. However, our family Lu Xue has not only attracted a group of consumers through social means, but also cultivated a series of agents. At the same time, these agents are actually developed from ordinary consumers......"
"It's a genius idea. ”
Chen Yu couldn't help but admire.
How many products can a store sell with just one person?
But what if you hire hundreds or thousands of agents?
And how to recruit these agents, he can't just pull one on the street or on the Internet.
Because such a conversion rate is too low, it is okay in the short term, but it has no effect at all in the long term.
Thus, through the transformation of the social relationship layer, such an agent becomes stronger.
"That is, our family Lu Xue is a bully of Peking University. ”
Li Hui told Lu Xue's achievements from time to time.
Lu Xue, who was on the side of the conversation, blushed, was embarrassed to see Chen Yu.
"Sister Hui, don't say it, I'm embarrassed to say this. ”
I really can't stand it, Lu Xue said.
"I can't say anything. ”
Li Hui glared at Chen Yu: "Although your family is quite rich, our family Lu Xue is no worse than you, you can have a girlfriend like Lu Xue, you can steal the fun." ”
"Yes, yes, yes. ”
Chen Yu naturally followed Li Hui.
He also knew that Li Hui was doing this for Lu Xue's good, and he didn't want Lu Xue to marry in the future and be looked down upon by himself.
"Sister Hui, what you said is so right, to have a girlfriend like Lu Xue, there is green smoke on my ancestral grave. ”
"That's pretty much it. ”
Seeing that Chen Yu was very good, Li Hui didn't say more.
sighed in my heart, such a good boyfriend, why don't you give yourself one...... 5555。
"However, classmate Lu, although your model is good, it can't be standardized, and it can't be replicated and expanded. Once you've got a certain size, it's going to be very difficult for you to scale. And with layers of agents, your profits are also limited. ”
"So, we want to slowly move to the mall, but Sister Hui and I are more worried about this part. ”
Although Lu Xue couldn't do that little business in front of Chen Yu, the e-commerce boss in front of him would not let Lu Xue let it go, so he said, "Chen Yu, what do you think?"
"I'm ......"
Chen Yu was about to say, when Li Hui came up with a sentence: "He only sells hot pot, what do you think if you ask him?"
"Poof......
This time it wasn't Chen Yu, but Lu Xue almost sprayed rice.
"Look, Chen Yu, what your girlfriend is laughing at. ”
Lu Xue immediately relieved Chen Yu and said: "Selling hot pot is actually similar to selling clothes, and their hot pot is selling so hot, there must be something worth learning from us." ”
"That's right. ”
At this time, Li Hui stopped talking, she also wanted to hear the thoughts of this rich second generation of hot pot.