"In fact, although the competition in Huanyu Mall is very large, it is not without opportunities, as long as you find the right entry point. ”

"What's the entry point?"

"Let's put it this way, to find this entry point, you must first understand the model of Huanyu Mall. Although Huanyu Mall looks like a B2C, there are also classifications in this B2C. For example, he is divided into self-operated business, direct business, and franchise business. The self-operated business is carried out by Huanyu Technology itself, the direct business is engaged in by the brand company, and the franchise business is the business of the dealer to join the brand. You can't do self-operated business, you can't do direct business now, what you can do now is to join. ”

"Chen Yu, we know this, is there anything wrong here?"

"Don't worry. ”

Chen Yu was not in a hurry, and said again: "Although these three businesses are not the same, they actually have something in common, they all sell some big brand products. For example, Gree, Midea, Changhong, Nike, Adidas...... Wait a minute. On the other hand, some second- and third-tier brands that are not particularly well-known have not been stationed. ”

"But only the products of the first-tier brands are bought, and the second- and third-tier brands are not very interested. ”

"Not necessarily, what if second- and third-tier brands sell clothes at high discounts?"

Universal Mall is not the same as Universal Department Store.

Take the clothing category as an example, although the first-line clothing brands in the Huanyu Mall will also have discount promotions, they are slowly basically similar to reality, and they are cheaper at most.

"If you take the products of the second- and third-tier brands to the mall and sell them at very favorable prices, there will definitely be a certain market. ”

"Then why don't you put second- and third-tier brands in department stores?"

"Because in the department store, your prices can't compete with other stores. ”

This is actually the Vipshop model in the previous life.

Although Huanyu Mall also has discounts, there is a bottom line for discounts.

Universal Department Store, that's a discount with no bottom line.

In addition, the quality of Universal Department Store has always been not as good as that of Universal Mall.

If you need a certain brand and a certain quality of users, they will buy it from Huanyu Mall.

Of course, if you don't care much about quality and care more about price, then go to Universal Department Store.

Although the two are the same e-commerce company, the targeting groups of the two are not the same, and there will be no conflict.

However, the Vipshop model is completely different from Huanyu Mall, a new model of Huanyu Department Store.

This model attracts a very large number of users by establishing partnerships with second- and third-tier brands, and then through discount promotions.

"There is a key question here, how can we get such a preferential supply of second- and third-tier brands. ”

At this time, Lu Xue asked the key.

Although second- and third-tier brands are second- and third-tier, they are also brands.

Since it is a brand, then their price must be more expensive than ordinary products.

If they don't have a certain price advantage, then even if they sell in the mall, they won't sell much.

But they are only franchisees, not manufacturers, so they can't get such a cheap source of goods at all.

"This is also a straightforward order, and I directly negotiated with second- and third-tier brands. ”

"There's no way they can give us a lower price. ”

"Not necessarily. You must know that the current market environment is a buyer's market, not a seller's market. In other words, supply is now exceeding demand, and many first-line brands have great inventory pressure. First-tier brands are like this, and second- and third-tier brands are under even greater pressure to survive. In addition, many second- and third-tier brands have not established their own online sales channels, and you can rely on your own advantages to get a relatively low price. In this way, consumers can buy a product with a relatively low price, although it is not a particularly big brand, but the quality and style are extremely guaranteed. ”

Chen Yuyun said lightly.

He knows too well about the e-commerce market.

Of course, this understanding is not that Chen Yu is so smart and powerful, nor is it that he is extremely knowledgeable.

Although he studied economics, the foundation of all these is the data accumulated by Huanyu E-commerce.

Countless merchants across the country have stayed on the Huanyu e-commerce platform, and Chen Yu can almost be said to have mastered the most first-hand data resources in the market.

These resources may seem like some cold data, but if you take them out, it's a huge business.

But then again.

For Chen Yu, this kind of business is just average, and Chen Yu is not interested.

Chen Yu is a platform, so it's impossible for him to open a store to sell things.

No matter how good the things sold in this store are, Chen Yu will not mix them.

"I ...... Chen Yu, what major do you study?"

Li Hui on the side was stunned when she heard it.

Anyway, they are talented students of Peking University, but today they were taught a vivid lesson by Chen Yu.

"Economics. ”

Chen Yu said.

"Is the economics major at Deep City University so good?"

Li Hui couldn't believe it.

Although she didn't mean to look down on Deep City University, Deep City University is indeed a very ordinary undergraduate college.

This is also the reason why Li Hui has always felt that Chen Yu is not worthy of Lu Xue.

But Chen Yu rolled his eyes and saw that they were undergraduates of Peking University, even if they were master's students, they might not be able to speak.

And Chen Yu is not a rhetoric, but an insightful insight with incomparable practical significance.

After talking about this, Li Hui couldn't wait to go back and open a mall store on the spot.

"Of course it's amazing, if you think about what kind of place Shencheng is, the most profitable place is in Shencheng. Although we don't have any advanced theories, Shencheng's vision of the market is not comparable to ordinary people. ”

"Well, you're amazing. ”

was hit by Chen Yu, but Li Hui was unconvinced and said: "Then why don't you do e-commerce." ”

"Well...... this"

Chen Yu was stunned.

Seeing Lu Xue snickering embarrassedly, Chen Yu asked rhetorically: "Why do I want to do e-commerce?"

"Why not, if you're talking about a good model, it's big business. ”

"Big business, can you make more money than our family selling hot pot?"

Li Hui was speechless for a moment.

That's a wonderful answer.

The valuation of hot pot Shih Tzu is about to break 10 billion, and I still care about you opening an online store.

Even if you go online and open a store for a lifetime, it is not enough for them to earn in a month.

......

"Lu Xue, what do you think of the pattern your boyfriend said?"

"It's ok. ”

"And what are you going to do?"

"Let's go back to the studio and count how much cash flow the company has. ”

After the meal, Chen Yu said that he had left beforehand.

Lu Xue didn't leave Chen Yu either.

Anyway, Chen Yu has become an exchange student at Peking University, and it will be very convenient to meet in the future.

However, Lu Xue was more interested in the model that Chen Yu said, and was ready to go back to the studio to discuss it specifically.

"Lu Xue, now the studio only has a cash flow of more than 300,000 yuan, I'm afraid it's not enough. ”

Universal Mall is not the same as Universal Department Store.

Universal Department Store does not require a deposit, even if it is, the deposit is very small, only about 1,000 yuan.

However, as a brand operation platform, the deposit is a relatively large expense, about 100,000.

Some are larger, and a deposit of more than 300,000 yuan is required.

Of course, for many brands, there is no problem with such a deposit.

However, there is really some hesitation for Lu Xue and the small shopkeepers who ran department stores before them, and they suddenly took out a deposit of about 100,000 yuan.

Of course, having 300,000 in cash does not mean that you can't get a deposit of 100,000.

The problem is that the remaining 200,000, if you just engage in publicity, it is estimated that there will be almost none.

Moreover, such a model seems to make sense and is very logical.

But this is only at the stage of imagination, and what the real practice will be will only know if you have done it.

If all these funds are invested, in case of failure, all the money in it will be wasted.

"If we want to get a relatively low supply of second- and third-tier brands, I estimate that the initial starting capital will be at least 1 million. Even, 1 million is not enough. ”

Li Hui sorted out the general plan.

Although the model that Chen Yu said before is feasible, in the specific operation, it is not just a mouth.

For example, the issue of procurement funds.

Although there is pressure on the inventory of second- and third-tier brand clothing, they can't give it to you for nothing.

If you want them to cut the price, of course you can, but you have to buy more products.

Otherwise, if you send one and want to give you a low price, they won't bother to take care of you.

"Or, Lu Xue, ask your boyfriend for something?"

"Of course, I'm not saying it for nothing, I'm saying it, as an investment. ”

Afraid that Lu Xue would misunderstand, Li Hui explained.

"Forget it, he doesn't like such a small business. ”

Lu Xue said with a smile.

This made Li Hui feel a big blow, but she was worried about Lu Xue.

I just thought that Chen Yu was a rich second generation.

Later, even if Chen Yu performed well, he was just a rich second generation with a good mentality and good character.

Such a rich second generation is better than the average rich second generation, but it is not necessarily very good.

But now, Chen Yu is not only a Fuji generation with good character, but also a rich second generation with good personal ability.

Is such a rich second generation still the rich second generation in the eyes of people?

"Okay, where are you going to make up the remaining 700,000?"

"Go back and discuss with my father, mortgage my house, and then borrow some ...... It should be able to make up for 700,000. ”

"No, Lu Xue, you're desperate......"

Li Hui was dumbfounded.