Chapter 115: Jinshan Fengyun
"Great, Mr. Chen, our activation code can be regarded as setting a precedent in the industry. ”
"Yes, Mr. Chen, the activation codes from the outside world have been speculated to a high price of 300 yuan each. ”
"I said that we should have sold activation codes in the first place, if it was at this price, hehe, we could sell it for tens of millions. ”
"Xie Zhang, I think you are looking for money. ”
"Hey, where, I'm just talking about it. ”
The launch of the activation code is a clever move.
Online game manufacturers have attracted popularity by relying on activation codes.
5173 has entered the status of its own portal with the activation code.
Although for ordinary players, it is somewhat difficult to get an activation code, and even many people have scolded their mothers. However, once they get an activation code, the excitement and joy are beyond all.
It's definitely not an experience that has been difficult to give in previous games.
Of course, 5173 has gained additional benefits in addition to the launch of the activation code.
This harvest is the advertising business.
In fact, the most primitive and common income of many websites is the advertising business.
However, since the dot-com bubble in 2000, the website advertising business has shrunk significantly.
Many businesses feel that advertising on the portal website does not have much effect, and the cost of portal advertising is relatively expensive.
This is not the case for portals, not to mention second- and third-tier websites.
Prior to this, most of the advertisements of 5173 were aimed at major games, that is, to help promote major games.
The advertising business is also part of the promotion business.
But now, 5173 has gotten dozens of pure advertising businesses.
Most of these businesses come from the IT industry, including mouse manufacturers, keyboard manufacturers, memory manufacturers, headset manufacturers, speaker manufacturers...... Wait a minute. And the reason why these manufacturers choose 5173 is also very simple. 5173 has accumulated a certain number of gamers.
The first thing gamers face is the computer.
Then, a series of peripheral products around the computer has a good advertising platform.
Because gamers are the most likely target customers to buy these merch.
In fact, it is also true that after 5173 advertised, the feedback was very good.
A large number of gamers have chosen to buy these computer peripherals after seeing them.
Even, some IT manufacturers have directly put their products on the 5173 e-commerce platform for sales in order to facilitate sales. Although 5173 was originally only for the sale of virtual items, Chen Yu did not refuse in the face of this kind of computer peripheral products, and he also wanted to try it to see how effective this kind of sales was.
I don't know if I don't try, but even Chen Yu was frightened by one attempt.
With a more direct sales platform, the speed at which these computer peripherals are sold is simply terrifying.
On the same day alone, 5173 sold more than 10,000 orders just for selling these computer peripherals.
Although the sum of more than 10,000 orders is not much, some of the mice, keyboards, speakers and the like sold above are not expensive. However, with a turnover of more than 10,000 orders, he has proven the potential strength of 5173.
To this end, Zhang Jianming also proposed to expand the business of 5173 and set up an e-commerce department.
However, for the time being, Chen Yu did not adopt Zhang Jianming's opinion.
Now 5173's main business is still a game portal, and it is possible to rely on the game portal to do a little online sales.
But to really get into the e-commerce space, now is not the time.
Moreover, if you enter all at once, it will attract the attention of other competitors of the same kind.
The foundation of 5173 is still unstable, and now is not the time to fight hard with these big guys.
Rather than this, it is better to keep a low profile and develop slowly and secretly.
After thinking about it, Chen Yu entered the Sohu game channel, which is the 17173 network.
17173 does not die for a day, and Chen Yu can't relax for a moment.
Originally, 17173 didn't have any background, so it was much easier to compete with him.
But with Sohu's support, it will be a little difficult to kill 17173.
Even if Chen Yu has launched the guild system and activation code now, Chen Yu also feels that Sohu cannot give up easily.
[The latest news: Swordsman Love will be tested next spring.] 】
[Jinshan Masterpieces: Swordsman Romance Online Version. 】
[Swordsman activation code, waiting for you to get it.] 】
Really.
It's just that as soon as he opened 17173, Chen Yu saw Sohu's counterattack.
"Swordsman Romance Online Version, I rely on it, Sohu actually won the Swordsman Romance. ”
Chen Yu immediately called Wang Chang: "Wang Chang, what's the matter, Sohu and Jinshan have cooperated?"
"Didn't get any news here?"
"Then what's going on with Sohu breaking out the swordsman love activation code, didn't I ask you to contact Jinshan before?"
"Mr. Chen, we have been in contact with Jinshan before, but Jinshan's piece of swordsman love has not been launched so quickly, and there is no idea of promoting it for the time being. ”
"You're going to log in to the Sohu game channel now and see what's going on?"
Hang up the phone.
After half an hour, Wang Chang called back again.
"Mr. Chen, I called Jinshan's Xishanju Studio, and they responded that they did not cooperate with Sohu for the time being. ”
"Didn't work with Sohu?"
Chen Yu was a little surprised: "Where did the activation code for the Sohu game channel come from?"
"They said they didn't know. ”
"It's weird. ”
"Mr. Chen, maybe this piece has something to do with Xishanju's change of CEO. ”
"Oh?"
Chen Yu asked, "Tell me more about it." ”
"There are rumors in the industry that Lei Jun, the president of Kingsoft, is interested in online games and may be appointed as the CEO of Xishanju next month. ”
"Thunder Army. ”
Chen Yu moved.
How could he not know that Lei Jun was a bull.
The current president of Kingsoft and the future founder of Xiaomi Technology.
"You mean Sohu made contact with Lei Jun in advance?"
"It's possible, but there's no definite news yet. ”
"Got it. ”
Chen Yu nodded: "Pay close attention to the movements of Jinshan and Sohu, and call me as soon as there is a situation." ”
"Don't worry, Mr. Chen, I'll go to find out the news in the next few days. ”
Wang Chang knew the seriousness of the matter.
In China, whether it is popularity or popularity, the love of swordsmen undoubtedly surpasses miracles.
A miracle uses an activation code strategy to make miracles so hot.
Once Sohu has full authority to promote the love of swordsmen, Sohu's game channel may really come back to life.
As the person in charge of the marketing department, Wang Chang immediately visited major game companies and major IT companies.
The purpose of visiting the major game companies, if nothing else, is to chat with them and gossip and find out the news.
The transportation in Shenzhen is convenient, and there are several game manufacturers established in Shenzhen.
Plus penguins are also in the deep market.
After a circle, Wang Chang got a good news.
"Mr. Chen, have you heard a useful message?"
"Yesterday Jinshan held a board meeting, and Lei Jun attended. ”
"What's on the board's agenda?"
"It's about online games. ”
"It seems that Kingsoft is indeed interested in entering the field of online games. ”
"What's more, have you nominated Lei Jun to be the CEO of Xishanju?"
"I don't know about this for the time being, but there is news that Lei Jun and Qiu Bojun had a quarrel at the board meeting. ”
"Oh. ”
Chen Yu was immediately alert to this.
Ask Bo Jun.
"Qiu Bojun" is the Bole of "Lei Jun" and the founder of Jinshan.
The first "Lei Army" was invited to enter Jinshan by "Qiu Bojun".
However, over the years, there have been rumors from time to time that the relationship between the "Lei Army" and the "Qiu Bojun" is not harmonious.