"Huang Zheng, come over here. ”

"Mr. Chen, are you looking for me?"

Chen Yu is looking at the Double 11 Singles' Day that will be broadcast live on Mango TV in the next few days.

This so-called Singles' Day, in addition to being prepared for a group of singles across the country, is also prepared for the Double 11 of Huanyu E-commerce.

Yes.

In fact, the promotion festival is not deeply rooted in the hearts of the people.

But Singles' Day is deeply rooted in the hearts of the people.

Tie Singles' Day to promotions, which can greatly increase the user's spending power.

In addition, most of the people who are now singles are young men and women.

And these young men and women are very receptive to new things, and they are more receptive to online shopping than others.

In addition to the transformation of a series of advertorials on the Internet, the Double 11 Singles' Day broadcast by Mango TV on Double 11 can completely ignite the spending power of all consumers.

However, when Chen Yu looked at the Singles' Day arrangement this time, he felt that some content should be added.

"Huang Zheng, I took a look at our carnival night, although I invited a lot of stars, but these stars seem to be just singing and singing, and they don't have much effect. ”

"Mr. Chen, although the purpose of inviting these stars is just to sing, it is more to launch our Double 11 promotion carnival brand. ”

"Well, that's working. However, since these stars have been invited, it is really a waste of the popularity of these stars if they are just asked to sing. I think they can help us sell our products in addition to singing. ”

"Pitching a product?"

Huang Zheng was stunned: "You mean endorsement of products?"

"It's almost, but it's not an endorsement. ”

Chen Yu explained: "It is to ask them to recommend certain popular products during Double 11, such as refrigerators, color TVs, mobile phones, and clothes...... Wait a minute. Through their sales pitches, promote the user's purchase. ”

"Mr. Chen, think about it. ”

Chen Yu's idea made Huang Zheng feel very fresh.

He thinks it's a good model.

The popularity of celebrities is naturally not ordinary, and if you use the popularity of celebrities to promote the sales of products, it is theoretically possible.

And, because they are stars, such conversion efficiency is also very high.

After all, there are some people who may want to buy it in their hearts, but they haven't made up their minds all of a sudden, and as soon as the celebrity comes to recommend, it facilitates the transaction.

Moreover, the recommendation of products by celebrities can also increase the user's security for online shopping.

Just imagine, other celebrities have recommended it, what do you still suspect?

It's just that there's a problem here.

"Mr. Chen, although this does not seem to be an endorsement, if you recommend a product during the live broadcast, it is actually equivalent to an endorsement. Although our relationship with major brokerage companies is okay, and our relationship with major celebrities is also okay, I am worried that these celebrities will have opinions on this additional condition. ”

It's just a matter of inviting these people to sing, and that's fine.

But after singing, let them sell the product, it's not as simple as singing.

"Then increase their appearance fee. ”

"If that's the case, it should be fine. ”

A group of celebrities have naturally filmed product advertisements.

In fact, shooting product advertisements is actually promoting products.

It's just that it can be used for a year or a few years to shoot product advertisements.

This time, it was broadcast live on TV, and it was only one night.

But if the appearance fee is increased, presumably all the stars will not have too many complaints.

"Mr. Chen, I'll arrange this. ”

"What are the arrangements, we don't have to pay for these expenses. ”

Chen Yu shook his head: "The products they endorse are not ours, if we come out, how wronged we are." ”

"Do you want the manufacturer to come out?"

"Yes. ”

"But, this is to promote our Double 11?"

But in fact, the products promoted by the celebrities are theirs. For example, when we sell a refrigerator, we earn some handling fees at most, and the ones who really make money are those who make refrigerators, like Haier. ”

"I'm worried that there are some manufacturers who are not willing to pay for it. ”

"It doesn't matter, they don't want to come out, so don't we find celebrities to sell them products?"

Of course, Chen Yu didn't mind this.

At the same time, Huanyu Technology is not stupid, and wants to help you recommend products without giving money?

However, he believes that as long as it is a smart businessman, they will definitely pay this money.

Moreover, perhaps, as soon as such a plan comes out, a number of manufacturers may still rush to come out.

Not only do they want to come out, but even what kind of star they invite, they will think about it carefully.

After all, it's not just about selling a product for yourself, it's also another way of endorsing your own product.

Even if he only endorsed for one night, his promotion of his products is incomparably great.

"Mr. Chen, I will contact the major manufacturers immediately. ”

Huang Zheng had some excitement in his heart.

He felt that Chen Yu's plan seemed to create a new promotion model.

This model is fresh.

He looks similar to the previous celebrity endorsements, but this doesn't seem to be.

But he doesn't know exactly what kind of category he belongs to.

But it doesn't matter if he doesn't know, he believes that once such a model comes out, it will definitely shock everyone.

"Go ahead. ”

Chen Yu nodded.

He naturally knows where this model comes in.

This is no ordinary endorsement promotion.

This will be put in the future generations, that is, live broadcasting.

However, with the current level of domestic Internet speed, and the fact that smartphones have not developed so fast for the time being, there are some problems with live broadcasting.

However, on mobile phones, it is not possible to live broadcast goods on the Internet, but it is still possible to broadcast live on TV stations.

TV stations can also broadcast live.

The influence of TV stations is even greater than that of other media platforms.

And Chen Yu invited some well-known stars this time.

And let these stars perform on the same stage and promote at the same time.

Not to mention the effect of bringing goods.

Just by the appearance of such a pattern, he can make everyone remember it vividly.

In particular, even if he only endorses for one night, the endorsement effect he plays is even better than playing a few years of endorsement advertising.

Really.

As soon as Huang Zheng contacted the major manufacturers, the manufacturers immediately understood the business opportunities.

It doesn't matter how many goods you can sell on the Double 11 Singles Carnival Night.

Importantly, it was an incomparably original and incomparably memorable evening.

As long as they do well in this carnival night, then this will determine the brand and sales of their products for some time to come.

"Mr. Huang, I think the celebrities you invited for us are too famous, and we want to find Liu Dehua to recommend products to us. ”

"But Liu Dehua's appearance fee is a bit high. ”

"It's okay, we're all in charge. In addition, we will make an appointment with Liu Dehua in advance, so you can rest assured about this piece. ”

"In that case, I'll leave this piece to you. ”

What Huang Zheng didn't expect was.

With the support of many manufacturers, the original Double 11 Singles Day launched by their Huanyu e-commerce has turned into a Double 11 promotional carnival night jointly sponsored by many manufacturers.

(End of chapter)