"Mr. Zhang, Mr. Zhang, you actually came in person. ”

"Chen Yu, what, you're not welcome. ”

"Where, where, I just didn't expect that it would be a small party, how to work for Mr. Zhang's master. ”

"Heh, small party, today's party can be made by your Huanyu Technology. ”

"I'm not doing it for everyone's good. ”

Backstage at Mango TV.

————

Chen Yuzheng exchanged a few polite words with several celebrities, but at this time, Zhang Ruiming, chairman of Haier Group, came.

Not only him, but after a few minutes, Miss Dong from Gree Electric also came.

"Mr. Dong?"

Chen Yu stepped forward: "Mr. Dong, didn't you say that you went to your province for inspection." ”

"Not really. But after listening to your party, I flew back by plane the same day. ”

"Mr. Dong, this is really giving me face. ”

Chen Yu politely invited Miss Dong to take a seat.

"Mr. Zhang, it is said that you invited Liu Dehua to do the promotion this time?"

"Yes. We have paid a huge amount of money to invite Liu Dehua this time, and if you want to blame Chen Yu, this guy is so good and disrupts our plan. ”

"Me too. ”

Miss Dong smiled: "We are not also messed up by this guy Chen Yu. ”

However, although the two said so, they did not blame Chen Yu at all.

For promotional parties like this, they felt that Chen Yu could do it a few more times.

"Mr. Dong, who do you invite to promote this time?"

"We don't have as much money as you Haier, I'm going to save some endorsement fees, I'll do it myself." ”

Miss Dong pointed at herself domineeringly.

"Mr. Dong, domineering. ”

Chen Yu took the lead in applauding.

Zhang Ruiming also admired and said: "Miss Dong, you can still eat in front of the media." ”

It's a fact.

Gree's Miss Dong is not only thriving in Gree's business, but also in front of the media, Miss Dong has always maintained a glorious image.

This is incomparable to other business bigwigs.

"Don't laugh at me, I'm out of the way this time. ”

For this party, Miss Dong didn't just play in person.

At the same time as this party, Miss Dong also asked the advertising department to arrange a burst of intensive advertising.

She was going to bombard their Gree air conditioner intensively at the same time as this party.

This situation made Zhang Ruiming a little surprised: "Miss Dong, are you fighting?"

"Fight. ”

Looking at Miss Dong's desperate test, Zhang Ruiming looked at Chen Yu: "Chen Yu, it's all your fault." ”

"Yes, yes, Mr. Zhang, in order to express our apologies to Mr. Dong, 24 hours after the end of the party, we will award the top 10 awards for total sales on Double 11. ”

"Mr. Zhang, you know why I want to fight this time. ”

It seems that Chen Yu's routine has long been expected, and Miss Dong said meaningfully to Zhang Ruiming.

"Chen Yu, your trick is too much, why don't you say hello in advance. ”

"It's also a temporary reminder, I see that everyone works so hard, how can I give everyone a reward. ”

This is, of course, a joke.

This award of the top ten in total sales is said to be for a group of manufacturers, but it is also for their Double 11 and for their Huanyu e-commerce.

No matter how well the manufacturers sell this time, the final big winner is their Huanyu Technology.

Therefore, Chen Yu tried his best to help them promote and help them improve their brands.

"Chen Yu, I'll go out first. ”

Zhang Ruiming can't see such an arrangement.

Although Zhang Ruiming knew that Chen Yu was doing this for their Double 11.

At the same time, Chen Yu's so-called awards are also made by himself, and they don't seem to have any gold content.

But whether it is for their Double 11 or not, some of them can also benefit.

Just like this time the sales charts.

When such a list comes out, it is more valuable than anything else.

Because everyone knows that this is a real sale, and this is also what consumers across the country use real money to throw out.

The impact of this kind of sales data on consumers is not comparable to simple advertising.

It's not even a certain media that can come up with an award that can be compared.

"Chen Yu, what do you guess Mr. Zhang is doing?"

"This, I don't know. ”

"Pretending to be stupid again. ”

Miss Dong glanced at Chen Yu: "I guess I'm going to arrange an advertisement, and I'm going to compete with our Gree." ”

Although the contest is only 24 hours, these 24 hours are too precious.

"By the way, Chen Yu, I admire you, how did you come up with such a new sales model?"

Ms. Dong started out in sales.

When she was not the chairman of Gree, she did a very good job in sales.

It is precisely because of her sales that Miss Dong has slowly become the head of Gree.

But it is Miss Dong who knows about sales, and she admires the promotion party of Huanyu e-commerce even more.

On the surface, this looks like a general promotional gala.

Of course, they haven't done anything like this promotional party.

Back then, they had a promotional conference with some TV stations.

They also invited a series of stars.

Although the effect is okay, it is not comparable to Chen Yu's wave at all.

Although the sales of Double 11 have not yet started this time, Miss Dong knows that this Double 11 party will definitely be a milestone marketing.

"Actually, there is nothing, the main thing is that we have an e-commerce platform that can directly face consumers. ”

Chen Yu knew what Miss Dong was asking, and he was not prepared to hide it.

Chen Yu should share this kind of thing with everyone, so that everyone can accept this new concept.

"Oh, can you elaborate on that?"

"Actually, it's easy to say. In the past, when we users bought something, they first watched the advertisement, and then went to the site to shop after reading it. Although this may not seem like much, there is a time lag between watching the ad and going to the mall. How to say this time difference, he will slowly wear down the user's enthusiasm for consumption. But our model is different, just like this party, when the user is watching the advertisement, he can place an order for the product on the spot. That's why I thought of the way celebrities recommend products, which is also the mode that can best stimulate user consumption. ”

Indeed, this direct-to-consumer model is far higher than the traditional sales model, and it also stimulates user consumption more. If it's me, if there is a celebrity I like or someone who follows me all the time, I will also place an order directly. ”

It is precisely because of this that Miss Dong fought hard, even interrupted the inspection, and came back directly to participate in this promotional carnival night.

She felt that if this carnival night was done well, it would definitely make their Gree air conditioner stand out among all air conditioning brands.

Although their Gree air conditioner has done a very good job.

......

"Brothers, do you want to watch the Double 11 Singles Carnival Night on Mango Channel today?"

"Nonsense, of course look. ”

"I heard that the stars invited this time are simply at the level of the Spring Festival Gala. ”

"No, it's even better than the level of the Spring Festival Gala, the four heavenly kings are here, and it is difficult for the Spring Festival Gala to get the four heavenly kings together. ”

"Hmm. Not only them, but almost all the stars on the first line, all came. ”

"Damn, why is this Singles' Day so big, are these celebrities also singles?"

"I don't know if these celebrities are singles. But this carnival party seems to be hosted by Huanyu E-commerce, in order to let everyone buy things online. ”

"I don't buy anything. ”

"Really, Huanyu e-commerce has a 5% discount on all things online this time. ”

"5% off, really?"

"Nonsense, I've read it all, I'm going to buy a set of Jinba's clothes, which will be sold for 1,000 yuan in the mall and 500 yuan for Huanyu e-commerce. ”

"My grass, 500 yuan, really hit half, is it fake?"

"People are Jinba's official store, how can there be a fake. And Huanyu e-commerce said that it is fake to accompany ten. ”

"Okay, we'll see when the time comes. ”

Many people don't have the idea of buying for the time being.

However, they are definitely a must-see for tonight's carnival night.

Whether they decide to shop or not, with so many stars, such a big lineup, and a 4-hour long carnival night, what reason do they have to miss out.

Not to mention, those single young men and women who are originally singles.

As their festival, they must witness this history.

As for witnessing history, will it be stimulated to place an order and shop.

Of course, it's impossible to get everyone to place an order.

But as long as it stimulates a part, that's enough.

Or, even if there is no shopping.

Today's carnival night will also leave a deep imprint on their hearts.