In fact, there is a big problem with production capacity, which also reflects a deficiency in Hu Mingchen's understanding, and he is reborn, and there are limitations in his understanding.

Almost all large international companies rarely rely on their own factories to meet their production, and almost without exception, they rely on foundries, especially in the electronics industry.

Therefore, if Hu Mingchen wants to solve this problem, he must find a large foundry to cooperate, give away part of the production profits, and let a professional company do professional things.

Of course, Pengbo Electronics also used to be a foundry, but their factory is relatively too small, and it is a bit not worth mentioning.

In a real large-scale foundry, the production staff is calculated in 10,000 people.

On the eve of Valentine's Day in the West, IPENG produced by Pengbo Electronics was finally launched in the North American market and the Chinese market simultaneously.

In Hu Mingchen's prediction, the two markets were launched at the same time, and consumers would flock to it at once, and then it backfired, and after thousands of stores and online sales began, the response was mediocre, and it was not as hot as imagined.

On the first day, only 3,000 phones were sold in the U.S. and Canada, compared to less than 2,000 in China.

On the second and third days, there was no significant change in the number of sales, and there was even some weakness.

Hu Mingchen sat at the company's headquarters, looking at the sales data summarized from various places, Hu Mingchen was a little anxious.

Although 5,000 mobile phones a day can sell more than 1 million a year, this is not the result that Hu Mingchen hopes to see.

In a hurry, Hu Mingchen organized several major company executives to analyze the reasons, and the problem must be found, otherwise if it goes on for a long time, once the sales volume goes down, it will be over.

"Why is it so deserted? This sales volume is too small, you all tell me what the problem is, Fred, you can tell me about the situation in North America first. Hu Mingchen unceremoniously and directly named Fred's name.

"Mr. Hu, this situation is not surprising, the sales of 3,000 units a day are not small. Fred calmed down.

I remember you said at the time that you had to have 200,000 units in stock, and now 200,000 units are enough to sell in the North American market for two months. I saw the report, some stores can't even sell one copy a day, isn't that a problem?" Hu Mingchen said with a frown.

Mr. Hu...... On the one hand, IPENG has not yet been advertised, on the other hand, because of the early media publicity, there has been a lot of negative news about our product, and many consumers are still waiting, thirdly...... It should have something to do with Apple, they are now doing a bombardment of hunger marketing, putting a lot of advertising, given their previous reputation, there are some consumers who are waiting for Apple's products to come out, and then compare the two before making a choice. Fred analyzed the situation.

"Mr. Luo, how are you preparing for your advertisement, why haven't you put it on yet?" Hu Mingchen turned his head to look at Luo Guangcong, the general manager of the international marketing department, and asked.

"Mr. Hu, we have asked an advertising agency in Los Angeles to shoot a series of advertisements, including print advertisements and subway advertisements. Yesterday we started to do it online, and other media are still talking. As for celebrity endorsements, we found a few big names in Hollywood, but their endorsement fees are very high, and it is not easy to start for a while. Luo Guangcong replied.

"Efficiency, efficiency, can it be more efficient. Hu Mingchen tapped on the desktop of the desk and said, "Also, if the cost of celebrity endorsement is too high, then we can completely abandon the celebrity, just find ordinary people to shoot, as long as the life is highlighted, as long as the characteristics of the product are highlighted, I think ordinary people may be more suitable than celebrities." Quickly adjust your thinking and gradually come up with results. ”

"Okay, then I'll do it right away. ”

"Don't wait for the meeting, now you can do it right away, time waits for no one, if we are late, the market will be robbed by Apple." Hu Mingchen waved his hand.

As soon as Hu Mingchen's majesty was taken out, Luo Guangcong couldn't even speak, so he hurriedly stood up and went to arrange for someone to do something.

"Mr. Zhuang, what about you? Why is the domestic market not working very well?" As soon as Luo Guangcong left, Hu Mingchen turned to Zhuang Keming, the general manager of the domestic marketing department.

"Mr. Hu, there are objective reasons on our side. Zhuang Ke famous.

"What objective reasons, I hope you really have objective reasons. Hu Mingchen said with a straight face.

"I have reported this problem to Mr. Chen, and now our main domestic sales channel is in the operator Tonglian Company, and the distribution of goods on the side of Tonglian Company has not yet been fully in place, and the first and second-tier cities are basically there, but the third, fourth and fifth-tier cities below are almost no goods. On the one hand, there is also an important problem that the Vanilla company has already preemptively listed in front of us, and their prices are much lower than ours, and the first wave of customers has been snatched away by them. Zhuang Ke famous.

"Hehe, according to what you say, isn't it that the hype on the topics we had in front of us was done in vain? And our live broadcast on national television was also wasted? Since the goods on the side of Tonglian Company have not been paved, why don't you go to supervise it? Today I went to the market for a while, and the X display rack we provided to Tonglian Company was not placed at all, in this case, the sales will be good? As for the fame and fortune company, those are just low-end customers, and they are not the same category as ours at all, which is different. Hu Mingchen sneered and said.

Mr. Hu ...... It hasn't been long since the agent of Tonglian Company was negotiated, and a lot of work is still in the run-in stage...... In addition, our production capacity can't keep up, and we can't store all the goods, you said that some stores don't display our ads, maybe they don't have our products to sell at all. Zhuang Keming said.

"Don't give me these useless words, now what I want to hear is not the reason, I want the method, the method, you know? how to increase sales. As for the supply problem, can't you sell it now? Are the first- and second-tier cities you mentioned sold out? Pengcheng is considered a first-tier city, how can there be stores that are out of stock?" Hu Mingchen slapped on the desk and said angrily.

Maybe part of the situation that Zhuang Keming said really exists, but Hu Mingchen can't fully accept it. It can be said that Hu Mingchen is a little harsh, but it also reflects Hu Mingchen's impatience.

"Xiaochen, the domestic marketing department is not enough, and we do not supply so much to the domestic market. Chen Xuesheng stood up to help Zhuang Keming and said.

Hu Mingchen took a deep breath, leaned back in the chair, rubbed his head and said, "I'm sorry, I'm a little anxious." ”

"Mr. Hu, I will go down to the market, implement the public relations of one city after another, and reflect our work in sales as soon as possible. Hearing Hu Mingchen's self-criticism, Zhuang Keming hurriedly said.

"Well, since there are not enough people, let's focus on the first- and second-tier cities first, and don't be distracted. At the same time, you can consider setting up business departments in several key cities and provinces to increase manpower, all in all, you don't have to worry about the fame company, first wholeheartedly talk about high-end customers, especially young market customers for me to grasp. Hu Mingchen said.

"Mr. Hu, should we also find some models to shoot advertisements?" said Zhuang Keming.

"I'll leave this to you, first find two or three advertising companies to come up with a plan, and I'll take a look. Anyway, our advertising must be exquisite, must highlight the fashion type, and must have a sense of attracting the trend in it. It can be inserted from this perspective of white-collar workers. Hu Mingchen provided his advertising ideas.

.......

"Hahaha, Pengbo Electronics still wants to struggle, their market will soon be eaten by us, they think that we take the low-price route completely to focus on the bottom of the part-time job, they are really whimsical. Guo Mingli is now also gathering the company's top management in his office, but his mood is in stark contrast to Hu Mingchen's.

"Mr. Guo, we ship more than 10,000 units every day, and three of them actually belong to high-end customers, thanks to our advertising media selection, in many professional magazines, are our IPH advertisements, and the channel coverage ability of Tonglian Company is far from being the opponent of Mobile Letter. With just the number of existing customers, the company is nearly twice as many as Tonglian. The general manager of the marketing department said.

"You don't have to be proud, you have to make persistent efforts, the mainland market is doing well, but in the Southeast Asian market we need to further increase our efforts. Pengbo Electronics is really stupid, and it actually thought of winning the North American market at the same time, and didn't see if they had any strength. Guo Mingli said.

"Mr. Guo, you can rest assured that we have successfully entered four countries in the Southeast Asian market, and the next stage is to deepen and expand, and you have given us a sales volume of one million units this year, and we are very confident to complete. The director of marketing in Southeast Asia is full of confidence.

"Very good, this year will be a little harder, and after today, after the market adapts to smartphones, next year's sales will be even more impressive. You can rest assured, your performance has been improved, and I will not treat you badly. Guo Mingli nodded.

"Mr. Guo, can we consider the European and American markets in the second half of the year, that market is the big cake, and we can't just let it out. There is no problem with our production capacity, and the market channel can also be developed, I think it is better to enter early, once the market is occupied by Apple, we want to enter again, I am afraid it will be difficult. Guo Mingli's senior assistant said.