Chapter 23 Seize the Market
Xiao Yi has opened up a lot of markets in the countryside, and no one has done this market yet, so Xiao Yi easily occupies it. The current sales volume is about 30,000 yuan per day, and this market will continue to increase. Taking precautions is a must-have for a leader, and Xiao Yat now wants to take advantage of the market's failure to react and want to take the county-level market.
Now the concept of agents is still very weak, Xiao Yi decided to build a strong sales team, win the county-level market, and finally compete with other brands of soda in cities across the province.
Xiao Yi's plan was good, but he didn't expect that people who were staring at the county-level market like him also appeared, namely Wang Changhe and Su Yaozong. Bayi Soda Factory has long become the fat in the eyes of these two people, and naturally they will not let go, and these two people are really capable.
The Bayi Soda Factory has changed from a state-owned company to a joint-stock company, and taking advantage of Xiao Yi's two operations has also opened up a lot of sales, and for a time the Bayi Soda Factory has a feeling of prosperity.
"Lao Su, I don't think it's a matter for us to continue to fight like this, now the company seems to be thriving, but we both understand that if we continue like this, sooner or later we will return to the previous state. The brand of Bayi Soda is still too thin compared to other brands, so we have to think of something else."
"Yes, I thought that after we took over, we could make a lot of money in this area, but it didn't go as smoothly as we thought. It would be nice if there was a kid like Xiao Yi to give advice, by the way, what has this kid been tossing recently?"
"What else can it be, I heard that I also opened a small factory, which is also making soda. However, I didn't see their soda in the market, it seemed to be tossing the rural area, not that I said that if he continued like this, he would end up sooner or later. If you have water to drink in the countryside, who has the cash to drink soda?"
"Let's be specific"
"I also listen to other people, I don't know much"
Su Yaozong became interested at once, he admired Xiao Yi very much, he didn't fully agree with Wang Changhe's point of view, although there was no money in the countryside, there was still a market, and more importantly, no one was robbing him.
After listening to Wang Changhe's words, Su Yaozong was inspired, since Xiao Yi can toss in the countryside, why did he set his sights on the county-level market. The more I think about it, the more I feel that this is definitely a new channel to open the market.
"How about if we focus on the county-level market, there are also various brands in this market, but the control and influence are definitely weak. If we can start with this one, we are guaranteed to make a comeback."
"yes, why didn't I think of it?"
Wang Changhe's eyes lit up when he listened, yes, everyone focused their eyes on the provincial cities, and no one paid attention to the market below.
"I'm also thanking Xiao Yi for his blessing, since this kid can toss in the rural market, why can't we try it in the county-level market. Now we're going to focus all our efforts on the county market."
In this way, Xiao Yi didn't know that he had inadvertently made an enemy for himself, no matter how Wang Changhe and Su Yaozong calculated, Xiao Yi had already led people to attack the county-level market.
Xiao Yat's purpose is very clear, that is, to build an agent, and each county can only have one agent. Things are simpler than Xiao Yi thought, because the market does not pay enough attention to a piece, and the conditions given by Xiao Yi are extremely rich, so it is easy to win a few key counties.
Xiao Yi didn't plan to do everything himself, so he was not a qualified leader, and after he captured a few key counties, he let them do it to Sanbao Renjun.
Sanbao did not live up to Xiao Yi's expectations, and in half a month, they won more than 20 county-level markets, originally thought that they would do it so smoothly, but they didn't expect their competitors to appear soon.
"Brother, we're in some trouble in Shenwu County"
"What's going on, what's going on, people are okay?"
Xiao Yi's first reaction was to be bullied by the locals, and this was the first time that Sanbao called him and said that he was in trouble since he gave him a mobile phone.
"Brother, it's not what you think, it's that we have met a competitor. Shenwu County made us focus on the county, and the matter of acting yesterday had been negotiated, but who knew that it had changed this morning. ”
"Do you know which one it is, whether it's lime or joy, it's not. It is the most familiar to us with Bayi soda."
Xiao Yi originally thought that they were the two leading enterprises in the province, but he didn't expect it to be Bayi Soda. This Wang Changhe and Su Yaozong still have vision, and they reacted quite quickly.
"I know, we will give up the market in Shenwu County for the time being. Speed up the pace and capture other counties must be fast"
"But..."
"Nothing, do as I say"
"Got it, brother"
Although Sanbao was unwilling, he didn't say anything more when he listened to Xiao Yi's firm words. Xiao Yi knew that Su Yaozong and the others had already noticed the market at this level, and he couldn't waste any more time fighting with the other party. In terms of strength, channels, and connections, he is not Su Yaozong's opponent at all.
The only advantage is the direction of the future trend and the grasp of the market, so he now adopts a fast and slow approach, taking advantage of the other party's failure to react to win most of the market. He didn't expect to take down all the markets, which would only make him the target of public criticism.
At the beginning, the people of Bayi Soda Factory had not noticed Sanbao them, but after a few days, they found that there was the shadow of each other wherever they went, and the other party's soda had good competitiveness.
They hurriedly reported this discovery, and Su Yaozong didn't expect that Xiao Yi had already laid out this level of market, and also ordered to seize this market as soon as possible.
So the sales teams of both companies are working hard to see who can win the market. In many cases, as soon as this one family left, another family came to the door.
The two families have a tacit understanding that there is no agent in the same county at the same time, because they all know that only one such agent can appear in a county, and if there are more, it can only be a waste of resources and not worth it.
After another half a month of competition, in the entire fifty-three counties of Jincheng, Xiao Yi occupied thirty and Su Yaozong occupied twenty-three. It's half a catty, the reason why Xiao Yi occupies more is because he made the first move, if Su Yaozong made the first move, it may not be the situation now.
After opening the county-level market, sales orders skyrocketed, and the original production line could not keep up, so we needed to find another way.
"Brother, now there are a lot of calls urging us to deliver the goods, you have to think of a way, it's all money"