Chapter 109: At the beginning of the price increase.
The price of Hongyun rice has increased from 5 yuan a pound to 20 yuan a catty, and the price has increased several times, and the sales volume will definitely be affected.
However, Wu Jun is not worried, and this price is not decided by him by patting his head on the head.
Since he had the idea of raising prices, he has been thinking about how much to increase appropriately, and he has not decided on it.
After seeing the test certificate of Hongyun rice today, it gave him the confidence to dare to raise the price to 20 yuan.
Although I don't know whether Hongyun rice really has health care effects, Hongyun rice is rich in various trace elements that are beneficial to the human body, which are really detected by authoritative institutions.
Is it not the same to sell pork when the price rises to 30 a catty, not to mention that it not only tastes good, but also has such a high nutritional value, Hongyun rice is only sold for 20 yuan a catty, and Meng Chalong, who is at the same price, is selling it for free, and there is no reason for Hongyun rice to be unsalable.
Moreover, such a big market in the country, Shimen City is only a little bigger, it is really not good, to expand to other provinces, the city can not sell, and the market of the four super cities of Beijing, Shanghai, Guangzhou and Shenzhen is still blank.
The maximum daily output in the game is 100 tons, scattered to 23 provinces, 5 autonomous regions, and 4 municipalities directly under the central government, and the average is only a little more than 3 tons in a province, is it difficult to sell?
It is not difficult at all, at the beginning, a small supermarket in a remote location in the community can sell 3 tons of rice a day, not to mention a huge province.
Rice that sells for more than 20 yuan is not the only Hongyun rice, Wu Jun searched it on the Internet, and there are no less than a dozen kinds.
There are two kinds of Japanese benzene imported alone, one is a glance, and one is the light of Yingzhi, these two types of rice, just by playing pure natural and pollution-free, they can be sold for more than 30 pounds, and the sales are not bad.
In today's society, people are paying more and more attention to eating healthy, and the price of anything linked to natural green must definitely double.
Hongyun rice is inferior to the two types of Japanese benzene rice in terms of natural greenness, and the nutritional value is higher.
Open an online store, online sales, is also a way, now Hongyun rice documents are complete, all kinds of test certificates should be available, if the offline is really not selling, Wu Jun is also ready to learn from other businesses, the online store up.
Bian Xuedao went very smoothly, when he submitted various test certificates, the relevant departments immediately released authoritative rumor refutation information on the official website, and the network security department also caught a few individuals who walked the rumors, and in an afternoon's work, all kinds of rumors circulating on the Internet in the past two days were cleaned up.
Chen Lin sent all kinds of materials to Dong Lizhu, who was in the convention and exhibition center in the ancient city, and successfully obtained the qualification to participate in the exhibition.
After the four regional managers announced the price adjustment, it was not surprising that it rebounded, from 5 yuan a pound to 20 yuan without a trace of transition, most restaurants said it was difficult to accept, but there were also many loyal customers of Hongyun rice who continued to order.
At the beginning, it was sold for 5 yuan a catty, and these merchants knew in their hearts that such delicious rice would only be sold for 5 yuan, and the price would definitely increase after the market opened, as expected, but this increase was a bit ...... Wayward.
On the day of the price adjustment, the sales volume was only a pitiful 11 tons, but the income was 440,000.
It's not that bad that sales are still one-seventh of what they used to be, but they can still maintain more than half of their revenues.
According to Xu Fei's reaction, now Hongyun rice has almost become the signature delicacy of various restaurants, and the sales of egg fried rice and rice have increased several times compared with usual.
The business of the restaurants that use Hongyun rice is obviously more prosperous than the surrounding restaurants that do not use Hongyun rice, and the Wanrong Hotel where Qian Na worked is a good example.
After getting today's market feedback, Wu Jun also has a number in his heart, and he can't all point to these restaurants in the future, the current business objects are all restaurants, and the retail area is only sold by the small supermarket in Tianyuan Community, and ordinary citizens want to buy rice, so they can only run to the small supermarket to buy it.
The location of the small supermarket is remote, the radiation range is limited, only the residents in the Tianyuan community buy conveniently, others want to buy and have to come all the way over, for a bite to eat, willing to toss so much is still a few.
Like Meng Chalong, the specialty stores scattered in various business circles in the urban area to face the ordinary people, and after the end of the rice expo, Wu Jun also plans to follow suit.
When he first saw Meng Chalong's spacious and bright store, he had this idea, but at that time, there was no money, no one wanted, and he couldn't even pay the rent of the kind of shops along the street, so he could only think about it.
Now the time is ripe for money and people.
Stay at the company until five o'clock and drive back to the supermarket.
As soon as he entered the door, Wu Jun saw Xu Minli sitting on a chair behind the cash register, looking preoccupied, and he didn't even notice that he had entered the door.
"What's the matter, eldest sister, what's the trouble?" Wu Jun stretched out his hand to the cash register, leaned over and asked Xu Minli, who was sitting behind.
"Xiao Wu is off work," hearing Wu Jun speak, Xu Minli came back to her senses, raised her eyes and looked at the clock hanging on the wall, "It's six o'clock, the day flies so fast." ”
"Brother and Aunt Jun have opened the meal. Xu Fei wiped her hands from the kitchen and greeted the two.
"Just come. Wu Jun agreed, walked behind the cash register, and pushed Xu Minli, who was not very interested, into the kitchen.
During the meal, Xu Minli still looked preoccupied, and Wu Jun couldn't help but ask, "Sister, what's wrong?" ”
"It's okay, it's really okay, eat, eat. Xu Minli still refused to say and beckoned Wu Jun to dinner.
The more she didn't say anything, the more anxious Wu Jun became, like a cat scratching.
"Xu Fei, you come. Wu Jun turned his head to look at Xu Fei.
Xu Fei looked at her aunt, then at Wu Jun, and whispered, "After the price of our rice has risen, the supermarket hasn't sold a single bag today." ”
Wu Jun thought about it and understood, after the price increase, a bag of rice was sold for 1,000 yuan, and most of the people who came to the small supermarket to shop were ordinary salaried, and they would buy a bag of rice with nearly half a month's salary at a time, and they would definitely have to kneel on the washboard when they went back.
In a place like a small supermarket, it is definitely not easy to sell such an expensive product.
The supermarket can't sell rice anymore, and the income of the day has plummeted by more than half, no wonder Sister Xu has a sad face.
"That's it, what's wrong with me. Wu Jun smiled, stretched out his hand to hug Xu Minli's shoulder, and said, "Eldest sister, don't worry, can I cut off your financial route, don't worry, I have a way." ”
When Xu Minli heard Wu Jun's words, she hurriedly explained: "Xiao Wu, don't think too much, the eldest sister doesn't mean to complain about you, even if there is no rice, the business of the small supermarket is stronger than my previous optical store." ”
"I don't know who the eldest sister is, it's redundant to say that these are redundant, eating, eating, it's all a small problem. Wu Jun smiled and put a chopstick dish in Xu Minli's bowl.
In the evening, Wu Jun contacted his cousin, who was in charge of producing the bags, and asked him to make more small bags, at this time Hongyun rice only has a 25-kilogram package, which is too simple.
Then design some small packaging, although the unit price remains the same, but the cost is less, and it can mobilize the enthusiasm of customers to buy.