County capital.

"Lao Shao, do you think that this grain and oil can bring the oil mill back to life?" Qiu Yongsu, the number one leader, has not paid attention to this matter these days, as far as he is concerned, it is enough to deal with the problems of the workers, as long as there are no major problems of public sentiment, he, the number one leader of the county, will not work hard for the sake of a small factory of several million.

Today, he came from the county party committee to the county government to discuss some administrative issues with Shao Tong.

However, when it comes to the issue of attracting investment, he is a little worried about the problem of the oil mill.

After all, the oil mill is a rare brand factory in Yudu, and Yudu soybean oil also has a moment of prosperity, which can make Yudu famous, so he is a little concerned.

"It's hard to say!"

When Shao Tong heard this, he smiled bitterly for a while, and said: "But they have been moving quite a lot in the past few days, I heard that they have rectified the factory, and they also took the initiative to invite people from the Health Bureau to investigate!"

"Health Bureau, do you want to make a show?" Qiu Yongsu sneered, he has also done a lot of face projects, so he naturally knows the trickiness of it.

"It's not!"

Shao Tong shook his head: "This time it wasn't our county health bureau to investigate, it was someone from the health bureau in the city who came down, and it was a section director who came down, and he gave a high score on the spot, and I also let the people from the county bureau look at it, and I couldn't find the slightest problem!"

"Such a focus on hygiene issues is rare in today's enterprises!"

Qiu Yongsu was a little surprised, he said with a smile: "It seems that this grain and oil are still a bit exquisite!"

"It's not just exquisite, I've also heard that they plan to invite people from the city TV station to shoot a short film, a short film of the whole production line!"

"The city TV station has been dispatched, this costs a lot of money, Jiangshan grain and oil are burning money, what kind of medicine are they selling in their gourds!"

"I don't know, in fact, in retrospect, I am a little hindsight, I can't underestimate them because the Song brothers are young, the contracted things, Jiangshan grain and oil not only snatched food from the hands of Ankang Food, but also put us together!" Shao Tong said: "Suddenly, the problem of workers expanded, and the scale of the workers' troubles rose to the point that they couldn't be suppressed, and even almost made trouble in the city, I guess it was their handiwork!"

"Purpose?"

"It's just that we don't have time to react, we are forced to throw out the oil mill under pressure from the city, and they can contract it, and the conditions are much more relaxed!"

"So they came prepared!" Qiu Yongsu said.

"Well, in fact, this is not a bad thing, it makes me have a little confidence in them!" Shao Daodao: "They have spent so much effort and invested so much money, or they really have a way." ”

"Then we'll see!"

Qiu Yongsu didn't care too much, in his opinion, as long as the workers were arranged, the success or failure of the oil mill was difficult to link with the county economy, and his focus was still on attracting investment, Yudu was too poor, and foreign businessmen were needed.

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The outside world is staring at it now, and Song Shan naturally knows that the soldiers are fast and will produce results as soon as possible, so they must rush for time.

The oil mill is in a bad situation right now.

The point is not that there is no money.

In the final analysis, it is because there is no confidence in it, and the county government will easily let him contract it, but there is no confidence.

If there is no action, many people will lose confidence in the oil mill, and it will be really difficult to move an inch at that time.

"Old Tan, I want all the sales records in the previous factory!"

Song Shan is now sleeping in the factory in order to grab time, and he has to race against time.

"Mr. Song, it's basically here!"

Tan Qing, the head of the sales section, brought in a stack of documents.

Song Shan opened it directly in front of them, and after half a ring, he discussed it with Tan Qing: "In the past, we had a wide range of sales directions, giving stores, factories, and canteens...... How much more can they trust us now!"

"The wall is down, everyone is pushing!"

Tan Qing shook his head: "Mr. Song, our factory has been in the factory for three months, and not a drop of oil can be sold, even if the price is reduced, they are not willing to sell, we say that they are unwilling!"

"In this way, our sales network has already been spent, and we need to restart!"

This made Song Shan feel a little tricky.

Originally, I thought that there was some bit of heritage, but now it seems that it is necessary to rebuild the sales network.

"I'm afraid it's not so easy to restart sales, and now everyone is afraid of Yudu soybean oil, even if we are willing to run, I'm afraid it's difficult!" Tan Qing said.

"There's always a way!"

Song Shan thought about it for a long time.

He suddenly spread out a map.

Then draw it on the map, aiming at Yongshi, covering it from east to west, and enclosing the four cities including Xijing.

"Old Tan, how many people are in your sales department?"

"About seven or eight!"

"Can you trust it?"

"They are all old workers in the factory!"

"Okay, you personally take the lead, two people for a team, I will allocate enough funds for you for each team, you each go to these four cities, and set up a sales team for me in the local area, since there is no sales network, no store, I will sell directly!"

Song Shan said.

"Direct sales, but we don't have our own store!" Tan Qing said.

"Who said that we must have a store for direct sales!" Song Shan squinted.

In the past, when passing through the square, I often saw some people engaged in activities, what buy one get one free, pull up a big banner, set up a few tables, enough, he can now follow suit.

And now he is doing this an action that is ahead of his time, and it will surely bear fruit.

As long as the advertisement is strong enough, coupled with the gimmick of the event, Song Shan thinks that this cannon can be launched.

In this way, they set the sales plan, Song Shan and Tan Qing, two people, pulled everyone from the sales department, discussed for two days, and made the plan very carefully, where they went, how many people they wanted, where to put in the place, what slogans, how to shout out, how to attract customers, they discussed very carefully.

Then Tan Qing led the team to set off, the sales department plus Tan Zong a total of eight people, two people in charge of a city, to prepare in advance, as long as the advertising broke out, the goods were listed, they set up stalls for direct sales, yes, it is to set up stalls for direct sales, the most direct and easiest way.

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Ninety-seven, August.

In the northwest sky, a blazing sun is like a fire, and it will roast the earth.

The oil mill in Yudu County has restarted.

The factory has been renewed, the workers are all online, and the soybean oil has begun to continue production.

On August 3, Zhao Yongnian brought the packaging production line back to Yudu from Xijing, although this packaging production line was miniaturized, but it also cost hundreds of thousands.

On August 4, the first batch of bottles also returned to the factory.

Now the oil mill has dozens of tons of oil in stock, and as soon as the packaging line is assembled, it immediately begins to pack, and the soybean oil in small packages begins to leave the factory, and then sent to the warehouse and sealed.

The new product is on the market, and everything is ready, and now there is only one thing left.

Ad.

Song Shan's hard-working advertising plan also came out.

But it was refuted by some.

Because of budget issues.

"What, you want to use one million funds to advertise?" The first to oppose was Song Jiang, Song Jiang is the general manager, and he already has a good appearance, and he began to enter the management mode, learning and managing at the same time, his eyes widened and he looked at Song Shan: "I don't agree!"

He knew about advertising, but he couldn't accept it if it cost a million for an advertisement.

"To be exact, the budget is 1.2 million!"

Song Shan said in a deep voice.

In the northwest of '97, in Qinchuan Province in '97, few companies dared to spend so much money on advertising.

Even those tens of millions of groups have not yet made such a bold move.

"Mr. Song, is this too much?" Even Zhao Yongnian couldn't accept it, he knew about advertising, but he didn't have to be so ruthless: "We don't have much money in our accounts, and we're smashing more than one million, if our oil can't be sold, then we won't be able to survive even a month!"

"Not at all!"

Song Shan said in a deep voice: "We are fighting against the water, either we have nothing, or we are successful, at this time, we can't save, this advertising fee must be paid, and we can't let people know everything, how can we sell them, so I am alone in this matter!"

Song Shan said this, Song Jiang was helpless, he was a major shareholder, but he never had a sense of substitution for a major shareholder, in his opinion, no matter how many shares he had in his name, he still worked for Song Shan, all of this was Song Shan's, not his.