Chapter 28 Changing the Packaging
"I wonder if this is our factory!"
"It looks like this when it was first built!"
"The requirements of this new boss are too high, that is, the raw material reserve warehouse is not up to standard, and the twelve people in the warehouse have been deducted from their wages this month!"
"Let's be careful. ”
"The new official has three fires, don't burn us!"
"Check again to see where it needs to be cleaned, make sure you do it best!"
“......”
The cleaning in the factory made the workers a little chicken-and-egg.
The oil mill isn't actually dirty.
But this era is basically like this, and it is not as good as the hygiene requirements of those regularized factories in later generations, so Song Shan's standards are relatively high.
But Song Shan is the boss.
The current oil mill is not the same as before, it is a private enterprise, so that the boss can get the reason and open people in minutes.
Jobs are hard to find.
They don't break the law with their own lives, so they are quite attentive one by one.
In just a few days, the face of the entire factory area has changed greatly, and even the roads in the factory have been cleaned for many years, and they look much cleaner.
"Director Yu, you go and contact the Health Bureau!" In the office, Song Shan instructed Yu Mu: "Take the initiative to let them send someone to check, the standard can only be high and not low!"
"Mr. Song, will we do this too much!"
Yu Mu was a little depressed, this is just an oil mill, and it will be better than the hospital in a few days.
"Anyone complained?"
Song Shan squinted slightly.
"That's not all!" Yu Mu shook his head: "But I think it's too much to toss, and it will make them just burn up a little bit of fighting and collapse!"
"I said, hygiene is a standard!"
Song Shan said very resolutely: "This is a thing that has no room for bargaining, and after a while I will let some people from the TV station take pictures, this factory must be inspected every day, and the hygiene must be up to standard every day!"
"Someone from the TV station came to take pictures?"
Yu Mu was a little shocked.
He couldn't figure out what medicine was sold in Song Shan's gourd.
........................
......
At night, inside the house.
Aunt Zhong and Song Jiang haven't come back yet, they are busy socializing, she, the financial manager, is not only a financial manager, but also a vice president, Song Jiang is going to entertain the people of the county government, Song Shan is not going, she must follow, otherwise she will not worry.
Song Shan was fighting in the room, he was lying on the desk writing something, writing an advertising plan, in the era of the information explosion in the later generations, he had never eaten pork and seen pigs run, this point, he thought he was more confident than all the advertising companies in the northwest.
Advertising is the most important thing in his plan.
"Brother!"
Song Jin jumped through the door and walked in, shook the manuscript in his hand, and looked at Song Shan expectantly: "Do you think this is okay?"
"The pattern is good, but the title is different!"
Song Shan put down the pen in his hand, looked at the manuscript, and said.
At present, the edible oil in the northwest is mostly bought and sold in bulk, and when I go to the grain store to get oil, I take a small barrel.
Jiangshan grain and oil wants to make the first breakthrough.
Be different.
Therefore, Song Shan decided to follow the strategy of Kerry Grains and Oils in small packages of oil, and the small packages of Arowana of Kerry Grains and Oils have been able to set off waves in China, but this storm has not yet reached the northwest.
The market in the northwest is still a blank market for small packages of edible oil.
This is why Song Shan will have the confidence to take over the oil mill.
However, the brand effect of Yudu soybean oil has crossed.
He had to rebuild a brand.
"Isn't it Yudu soybean oil?"
"This name has to be changed!"
"Jiangshan soybean oil?"
"No!" Song Shan shook his head: "Jiangshan grain and oil is just the name of the company, some people like to link the company's name with the product, but some people want to put the company's name on the mystery, we are gone is the brand effect, we want to give this oil a special name!"
If he wants the edible oil of the oil mill to achieve a brand, he must work the brand.
Kerry Grains & Oils' Arowana is an example.
The company may not be known to the public, but Arowana can let the people in the ravine know that this is the effect of a brand.
Jiangshan grain and oil is just the beginning.
But you should also be prepared for the future.
He had to develop his brand.
"What's that name?"
Song Jin asked.
"What do you think?" Song Shan was inspecting Song Jin to see if he had the ability to innovate as a designer: "You are also a shareholder, you can't have no contribution at all, I will leave the name to you to think about, as well as the packaging pattern, you must also submit the manuscript to me as soon as possible, we don't have so much time to waste!"
"Then I'll think about it again!"
Song Jin picked up all the artwork and left the room while thinking.
Song Shan shook his head and smiled.
Let Song Jin do what he likes to do, I'm afraid it's his younger brother's only compensation for her, in this life, I only want you to be happy, and I don't want sadness to befall you.
........................
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Following.
Inside the factory.
Song Shan directly convened the meeting, Song Jiang, Geng Zhongming, Aunt Zhong, Yu Mu, Zhao Yongnian...... These people are there.
"I'm going to say one thing today!"
Song Shan said: "In order to be able to sell dozens of tons of oil stored in our factory, we have to add a packaging production line!"
"Packaging line?"
The crowd was a little confused.
"Isn't it okay to pull out this oil directly one barrel at a time?" Geng Zhongming couldn't think about things in his head, and he asked: "Why do we waste money on packaging!"
"Mr. Song, the quality of edible oil is the most important thing, I don't think so much money should be wasted on the surface!"
The simplicity of the people of the nineties is manifested here.
"You're behind the times!"
Song Shan made a profound analogy: "This is an era of looking at faces, students will chase the stars the most, chase the four heavenly kings, why, because they are handsome, it's like when you go on a blind date, you see your object with a pockmarked face, are you still in the mood?"
He clapped his palms and said: "In the same way, when we buy something, we will also look at the packaging, our oil is the best oil, but the packaging is not good, no one will buy it, from the outside in, we all have to be the best!"
"But it's expensive!"
"I can't bear the child's wolf!"
"Yongnian!" Song Shan directly nodded and asked, "Do you know about Arowana?"
"Is Mr. Xiao Song talking about the Arowana edible oil that is now prevalent in Jiangnan, East China, and North China?" Zhao Yongnian still has insight.
"That's right!"
Song Shan said: "I want a same, small production line, and the same transparent packaging, Xijing I have let people contact, Tongfu Machinery is doing this, the price should be cheaper than our southern goods, you go to Xijing, and Tongfu people to discuss, within ten days to solve it, money is not a problem, I want time!"
"Ten days, a little tight!"
Zhao Yongnian said.
"Just ten days!" Song Shan said categorically: "We really don't have time, and we can still hold on now, because the people outside are not desperate for us, if we can't produce results as soon as possible, the workers will not trust us, the county government will not trust us, and the creditors will not trust us, and then there will be no hope, so we only have the fastest time to do this, we can make a name for our edible oil and quickly occupy the market!"
"Good!"
Zhao Yongnian gritted his teeth and came down.
"Yu Mu!"
"Mr. Song!"
"You go to talk about packaging materials, I want two kinds, one is a glass bottle, the other is a relatively novel material, transparent bottles, I asked, there is no in the county, there are a few factories in the city that can produce this, I listed it on a piece of paper, you visited one by one, saw the materials, and it was best to be cheap!"
"Good!"
Yu Mu also knows that now is the time to be in the spot, and if he doesn't want to be eliminated from the management, he should contribute.